Management and Overview of the Company
The purpose of this report is to make to analyze the business environment analysis of Schenker Singapore Pvt. Ltd. This will be done by collecting relevant information of the company and analysis of the external environment will also be done.
The report will also cover up the various parameters of the organizational structure of the company and will thereby aim to highlight upon the corporate structure and planning process, which is being implemented.
Schenker Singapore Pvt Ltd is one of the major logistics service providers, which was established in the year 1970. The company uses various modes of transportation for the purpose of shipment of various products. This is essential to deliver wide range of products at much shorter time period.
In 1998, the company got 29 million dollar invested in the form of foreign cash that has helped them to improve upon their multifunctional of the logistics service. The turnover of the company is estimated to be 15 billion Euros and there are about 90,000 employees, who are working within the organization (“Global supply chains tailored for every customer | DB Schenker in Singapore”, 2017). There are various departments within the organization and that are aimed to deliver different kinds of transportation service within the organization. Each of the department is headed by a single manager, who has the authority to manage all other workers in the respective domain. All the departments within the organization works in collaboration in order to fulfill the mission and aim of the company, which is to implement the latest forms of technology as a form of multi modal transportation system. This is essential in the context of the cutting edge technology that is used in the innovation of the logistics and processing of the system.
The tool of PEST analysis is used in the matters related to investigation of the matters related to the external analysis of business (Cai et al. 2016).
Political: The political environment of Singapore offers the minimum amount of risks that are associated with the business. The stable democratic nature of the nation provides the business with all major types of opportunities that can help in the expansion of the Schenker Pvt. Ltd in all parts of the Singapore (Sun et al., 2014). The business policies that are implemented by the company are accordance with the business and commercial laws of Singapore. All the employees of the company are also appointed in terms of the Employability Act implemented by the government in Singapore.
Economic: The nature of the economy of Singapore is of vibrant free-market nature that is needed in the matters related to that of implementing business policies. The diverse nature of the economy of Singapore will also help the Schenker Company to easily introduce new forms of service and products in the market. Nevertheless, during times, the company also may have to face the shortage of labors, which is one of the major issues that are faced by the nation.
Social: The society within the Singapore is relevant and prefers to make use of the latest of technology. The demand of the society in Singapore is to have faster mode of delivery service, which has made the company to implement the use of the latest gadgets and digital technology to improve upon the rate of delivery system. The diverse nature of the Singapore society will allow the Schenker Company to expand in the diverse range.
Environmental Analysis
Technological: The well-developed infrastructure of Singapore will help in the cases related to expansion of business. The company has made use of the advanced level of technological infrastructure to make improve upon the infrastructure of their logistics service.
Environmental: The Singapore being one of the eco-friendly nations, it is essential that the policies that are implemented by the company must not harm the local environment.
The tool of Porter’s five forces is used to analyze the environment of the competition with the market of Singapore (Gupta 2013). There are many other logistics service within Singapore that includes the Pan Asia Logistics service and Yusen Logistics, which are the major threat of competitors of Schenker. The company also has threats of dealing up with the suppliers, which includes the delivery agents. This happens mainly due to the shortage of supply chain in the Singapore Society. Moreover, due to the fact that there is tough level of competition within the logistics company, there are chances that the company will have to face the threats from the customers. There are also the risks due to the factors related to the new alternatives of Logistics service. There are however, no major threats of alternatives that the Schenker Company has to face in the Singapore. This threat is due to the implementation of the new forms of technology with the logistics service in the market of Singapore. This is also encouraging the threats of new entrants in the logistics service, which includes all types of new start ups logistics service in Singapore. Due to the lower cost of the service, the company has to face the threat of customer’s power. This is mainly fie to the fact that the people in Singapore have the demand for high and faster forms of delivery.
It is the duty of the business ethics to deal with the issues related to financial matters. For Schenker, it is important for them to ensure that they pay equally to the all the suppliers involved within the supply chain services. The social responsibility of the company is to ensure that they are able to provide the best forms of service and deliver all forms of parcel safely to the customers.
The work culture within the Schenker Pvt. Ltd is to focus upon and encourage sustainability practice with the business, which will help in the matters related to the future development of the company. It is relevant to mention in this context about the matters related to the implementation of technology in order to enhance the quality of the service.
Hence, it can be said that due to the flexibility in the matters related to the work culture, it is possible for the company to swiftly implement change as one of the major organizational factors.
The planning and decision making of the company is dependent upon the change that is implemented within the company. The company is currently having an advanced plan for the year 2020, where they are intending to make huge investment in order to make further expansion.
Ethics and Corporate Social Responsibility
The organization of the structure is dependent on the cultural factors and also the style of leadership that are implemented by the managers.
The human resource management has a key role to play in any business organization. In case of Schenker Singapore Pvt. Ltd, the human resource team has a major role to play. Efficient human resource managers do effective selection and recruitment, in order to ensure that the best personnel are selected with the most suitable skills (Armstrong & Taylor, 2014). Moreover, the HRM has a key role to play in deciding on the compensation that should be given to the employees. The right compensation has to be given, such that employee retention could be done successfully. Lack of effective compensation and benefits given to the employees will result in the increase of the employee turnover rate. Moreover, the HRM also has a key role to play in developing the corporate culture. The HRM ensures that the organizational culture is a positive one and helps the employees to work successfully in the business organization.
Workforce diversity has a key role to play in any business organization. The workforce of Schenker Singapore Pvt. Ltd is diverse. Diversity is much more than just employing people from various nationalities. It ensures that people from various nation work together without cultural conflicts (Marchington et al., 2016). The diversity of the employees over the years have increased to a considerable extend, with the larger number of employees being employed. In order to ensure that the workplace diversity is maintained, it is important that the people of the various nation work together, respecting and understanding the culture of each other. In order to ensure that the organizational goals are met successfully, mitigation of cultural conflict has to be ensured (Marchington et al., 2016). The HRM needs to ensure that the workforce diversity is maintained successfully. The major components of the workforce diversity include the age, gender, age, immigrants and nationalities, as well as physically or mentally disabled people. Workforce diversity among all of them has to be maintained.
Leadership is one of the major skills that the people of any business organization need to poses. In Schenker Singapore Pvt. Ltd, the leaders of the organization are efficient in leading the employees towards the successful completion of the goals that are set for them. The various kinds of leaderships include coercive power, reward power, legitimate power, expert power, referent power (Schoemaker, Krupp & Howland, 2013). In Schenker Singapore Pvt. Ltd, most of the leaders exhibit expert power. The leaders have expertise domain knowledge and they are considered as leaders, because of the skills and knowledge that they posses. Moreover, the various leadership traits that are exhibited by the leaders of Schenker Singapore Pvt. Ltd, includes democratic leadership styles (Schoemaker, Krupp & Howland, 2013). However, the business organization ensures that autocratic leadership styles are not followed. This ensures that the team-members are also involved in effective decision-making.
Motivation is important for any business organization. Effective motivation of the employees ensures that they are aligned towards the successful achievement of the business goals. The leaders need to motive the employees effectively, such that employee retention could be increased, thus reducing employee turnover (Carneiro et al., 2014). Motivation could be called the driving force that ensures the successful achievement of the organizational goals. Motivation could be in form of financial incentives and benefits or in form of rewards and recognition. The expectancy theory and the equity theory are two essential theories of motivation that are used on the employees of Schenker Singapore Pvt. Ltd to motivate them effectively. Thus, with the effective use of the motivation theories, the employees of Schenker Singapore Pvt. Ltd are motivated successfully. Thus, the employees are retained successfully and they are aligned to work towards the establishment of the organizational goals (Carneiro et al., 2014).
Corporate Culture and Change
The team management is important in Schenker Singapore Pvt. Ltd. However, management of teams is much difficult, than managing individuals. The teamwork needs to be carried out successfully, such that the management of the teams is done effectively. Communication is important in team management (Schmidt, 2016). The benefits of working in a team include costs effectiveness as well as productivity. One team leader, thus ensuring effective management, could monitor a team. Moreover, the speed of working is also enhanced in case of teamwork, rather than individual work. Teamwork facilitates innovation, as each of the team members are able to provide input regarding innovation. The various types of teams that operates in the company includes the project teams, parallel teams, virtual teams as well as self-managed teams. Thus, effective team management is required for the successful achievement of the benefits imparted by a team.
Control management is essential since various activities of the employees needs to be controlled, in order to compare performances to the standard and take corrective measures. The management control process includes the establishment of the standards, measurement of the performances against standard, comparison of the results with the objectives and the standards and finally taking the necessary corrective measures. The two types of standards include the output standards and input standards. The output standards include the measure of the performances such as the quality, costs as well as the time. The input standards measure the efforts that are given, in order to achieve the results. The management control is essential in order to ensure that all the employees are aligned towards a common standard, which is followed across the organization. Importance given to the management control ensures success of the company Schenker Singapore Pvt. Ltd. The leaders need to ensure that they take proactive part in ensuring the management control that the company has set, for the employees to follow.
Conclusion
In the concluding note, it can be said that by properly analyzing the external business environment, it is possible for Schenker to implement proper marketing plan in accordance with that of the market condition of Singapore. The company also has flexible work culture, which is needed to deal with change implementation process.
Reference
Armstrong, M., & Taylor, S. (2014). Armstrong’s handbook of human resource management practice. Kogan Page Publishers.
Cai, D., Feng, T., & Zhang, Z. (2016). The Fit between External Involvement and Business Environment: Evidence from Chinese Manufacturing Firms. International Journal of Information Systems and Supply Chain Management (IJISSCM), 9(3), 46-64.
Carneiro, D. R., Novais, P., Zeleznikow, J., Andrade, F. C. P., & Neves, J. (2014). Managing motivation at the workplace through negotiation. Frontiers in artificial intelligence and applications, 271, 91-96.
Global supply chains tailored for every customer | DB Schenker in Singapore. (2017). Dbschenker.com.sg. Retrieved 11 September 2017, from https://www.dbschenker.com.sg/log-sg-en/company/about_dbschenker/profile.html
Gupta, A. (2013). Environmental and pest analysis: An approach to external business environment. Merit Research Journal of Art, Social Science and Humanities, 1(2), 13-17.
Marchington, M., Wilkinson, A., Donnelly, R., & Kynighou, A. (2016). Human resource management at work. Kogan Page Publishers.
Schmidt, C. (2016). Discussion. In Agile Software Development Teams (pp. 115-124). Springer International Publishing.
Schoemaker, P. J., Krupp, S., & Howland, S. (2013). Strategic leadership: The essential skills. Harvard business review, 91(1), 131-134.
Sun, Y., Guo, P., Ma, Z., Li, T., & Dang, S. (2014, November). UK-based external business environment analysis of outdoor adventure clothing using the PESTEL tool and its future outlook. In Information Technology Systems and Innovation (ICITSI), 2014 International Conference on (pp. 306-309). IEEE.
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