Bodnant Blogs’ Implementation of Business Model Canvas Approach
Businesses of vast forms have been formulated following the internet development. Business whose operations are based on the internet poses a well-defined market segment, turnover stream and particular customer base. Utilizing the business model canvas enhances an inciteful understanding of the company’s nature (Wulandari et al., 2019). This report aims to show the models application to online companies. Bodnant blogs a platform for consumer-based products and a travel blog alongside Caradog Cakes a local bakery undertaking its operations online were chosen for the demonstration. Both businesses run on different incidents and generate revenue through different means. The report utilizes the Business model canvas approach to detail the structural design of the two enterprises.
The enterprise ability to provide informative content written from scratch enables it to drive value. The People may get high-quality, unique information from the firm on numerous items and destinations. They solve the scarcity problem of independently created blogs that are not intended for marketing a specific brand or somehow misleading. Bodnant Blogs’ visitors believe it is trustworthy, and they feel safer purchasing products recommended by the blog writers. Readers value the website’s content for its brand, risk mitigation, and excellent design. Many people in the contemporary world are likely to read on consumer products and travelling from the internet. By specializing on the two fields, the enterprise intends to inform and enlighten their customers through blog post.
Bodnant concentrates on consumer products and travelling. Due to the general uniqueness of its product’s appeal, the company is likely to adopt a mass-market strategy for consumer segmentation. According to Luttrell (2018), (p. 94), “eighty-one percent of American internet shoppers seem to trust the blogs for information and advices as well as purchase products that the blogs have recommended.” It’s likely that readers stumbling through the blogs buy products as recommended by the website. Furthermore, thanks to Google AdSense’s targeted advertising capabilities, the site’s advertising is automatically changed for the visitor’s tastes, further reducing the need to categorize customers.
Segment permits the enterprise identify a niche and prepare content in relation to the same. Different search on Bing and Google provide niches on variety of topics. Bodnant blogs focuses on the base segments by utilizing the use of keywords. As a result, a noticeable number of visitors seeking information on consumer products and travel will probably lane on the company’s page.
Bodnants blogs expect to attract customers through search engine.it sight seems unlikely to consider promotion by dedicated web ads due to its specialized nature. However, online accounts are likely channels sine they can attract a number of readers interested to be notified of newly published blogs. The website is the only outlet because the structure of Bodnants blog site. Because of the structure of the site, the website is the only outlet for these acts in terms of product distribution. The distribution channel is short due to lack of intermediaries. The enterprise promotes different products through google AdSense, responsible for connecting blogs to other companies.
Generating Traffic through SEO Keywords and User Engagement
Bodnants blogs develop a self-driven connection with its users by producing engaging content. The users are free to make judgements according to the blogs as they seek what they want. Another sort of interaction offered by blog websites, according to Allen (2017), is community-based. Visitors may post comments and communicate to the bloggers though the website page. Blog yielding many comments depicts the content being engaging (Kitsios et al., 2017). The engaging content helps increase company’s yield better rating on google, consequently attracting more than five million blog views on annually Adverts also are thought as form of automated service because it allows the users access the suggested resources on the website.
Bodnant Blogs makes money from two main sources: travel sites affiliate links and through Google AdSense adverts. The former earns money based on a Cost Per Click model. The advertising can be personalized to the user’s personal preference, boosting the likelihood of their clicking. As a result, income from this source is expected to account for the bulk of the company’s revenue. Affiliate links can generate revenue on a cost-per-click basis or just when a visitor purchases a product. In any case, it will most likely yield less money than the initial source. In the long run the strategies implemented by the company aids it generate more revenue.
The staffs’ writing and research skills are the most important resource for the company. They have first-hand knowledge of a variety of locations and products and use that knowledge to write the site’s blog. They are considered human resources, with their work being considered as intellectual property, resulting in a database of blog articles that may persuade a new reader of the relevance and quality of the post. Bodnant blogs website brand ensures readers seeking knowledge on a specific topic are directed to their blogs rather than any other sources qualifying it as an intellectual resource. The Google partner is the ultimate intellectual resource as the caliber of advertisers they get would not be possible without them.
Financial resources perform a crucial role in the company’s success. Bodnant pays the plugin providers the hosting fees and various services aimed at attraction of many site visitors and effective operation of the blogs. The financial resources cater for the maintenance and operational expenses.
The company partners with enterprises that help elevate its revenue growth and operations. Google is Bodnant Blogs’ biggest partner, which interacts with it via its AdSense programs. It enables the firm to monetize its blogs by linking advertisers to them and charging a cost-per-click fee (CPC). Another major partner is the firm that give affiliate connections to their Blogs site. The company’s most important supplier is the service hosting its website and easing its online operations. It provides the firm with crucial resource of a consumer access platform. Without which, it’s Blogs material could not reach its targeted audience.
Bodnant blogs primary activity is creation of content pieces for its blog that are interesting for readers to consider. It is vital to build a long-term relationship with blog readers, who might consider revisiting if it produces a consistent stream of high-quality information that have not appeared on google before. Fresh content demands knowledge and much research on the study subject (Klymenko and Nerger, 2018). Blog post visitors are driven to the company’s website allowing it to generate revenue from the clicks. It’s also important to think about the issue of optimization of the search engine, which is crucial for attracting new site visitors (Rajasekaran, and Sharma Sharma 2016). It broadens the company’s distribution platform by causing search engines to prioritize it and display it in responses to even more appropriate inquiries.
Revenue Generation through Google AdSense and Affiliate Links
Compensation for the labour of the many employees involved in the firm’s operations, such as authors, designers, editors, and developers, among others, is the most important expenditure for the organization. It is required for the continued functioning of a functional, appealing website that creates fresh, relevant material on a regular basis. Other fees include domain maintenance, procurement of the reviewed items, and travel to places, all of which are likely compensated partially or totally by the firm. The company is most likely value-driven, with high-quality content motivating consumers to return and click on advertising and affiliate connections.
Caradog cakes locally produce freshly baked pastries and cakes that can be customized according to the customers’ desires. “By utilizing an innovative decentralized manufacturing technique, customers may be involved in the design of unique items, and OEMs can organize the manufacture and transportation operations of highly customized products more effectively.” (Mourtzis and Doukas 2014). The cakes taste attracts customers; therefore, the enterprise ensures the right spices and herbs are used in preparing the cakes. The firm’s delivery services have created job opportunities for unemployed community members. Customers are offered an opportunity to purchase quality cakes that are kindred to homemade ones, prepared by an environment and society-friendly company.
Caradog cakes focuses on the birthday and wedding segments. Weddings ceremonies are not frequent but birthdays are held on daily basis. The enterprise offers cakes for customers irrespective of one’s age. Due to the small number of potential buyers and the local nature of the market covered, deep segmentation is less efficient because the consumers have many common traits (Padgett and Loos, 2019). The great crowd gathered in weddings creates an opportunity for the company to showcase their products to the prospective future customers. Consumers enjoy cakes that support their local culture without having to put forth the effort required to make one while the company earns new customers through referrals.
Caradog Cakes delivers ordered cakes directly to the consumers. It may be the case for Caradog cakes that most bakeries provide wholesale services to distributors, as noted by Giri (2018). In terms of advertising and raising awareness, the company likely uses word-of-mouth marketing, depending on customers to spread information about its services. Owing to its local popularity, the company is not likely to invest much in search engine optimization, despite having a website.
The enterprise promotes sustainability to foster customer relationship. Jane reduce carbon footprint for the company to protect the environment from pollution, consequently attracting many customers who tend to associate with environmentally friendly companies. Jane utilizes different spices to boost taste ensuring the cakes are of good quality, therefore promoting customer relationship ensuring likelihood of customers buying again from the enterprise. Quality cakes depends upon appearance and taste hence, jane utilizes various available food colors and the result is colorful wedding and birthday cakes. Also, she allows customers to make specifications according to their need and order in advance allowing her time to order the spices.
The manufacturing and sale of cakes and pastries is Caradog Cakes’ sole source of income. Customers are ready to pay for fresh desserts made with locally sourced ingredients and familiar recipes, providing customers with regionally flavored and close-knit products. Caradog’s pricing scheme is a combination of dynamic pricing for custom orders and fixed prices for standardized items. The enterprise allows for different payment methods which include cash, online deposits and bank payments. Weddings account for sixty percent of the revenue generated while birthdays and other operations account for the rest.
Importance of Staffs’ Writing and Research Skills as a Crucial Resource for the Company
For smooth running of the business the company requires baking ingredients such as flour, sugar and spices. The enterprise meets customer requirements by acquiring ingredients from various sources. The firm’s website, delivery personnel, and production facilities are among the most valuable resources. The site is admitted as an intellectual resource owing to its brand power and customer attraction potential. Physical property consists of the production facilities that prepare the pastries and cakes, as they are likely to contain a variety of equipment and appliances, such as microwaves, in a particular place. The delivery crew qualifies as human resources, guaranteeing that the requested items are delivered to clients who have purchased them and finalizing the business’s value proposition. The delivery crew, which is the human resource, completes the value proposition of the business by relaying purchased orders to the buyers.
Following the increase in online shopping, the enterprise partners with various retail service providers and delivery service providers attracting more customers. To avoid inconveniences the company communicates any delays or issues to customers (Panda, 2019). Also, the company partners with farmers from Anglesey and Gwynedd who supply them with cake making ingredients. Steady supply of cakes to customers is due to local spices and herbs supplied by the farms. farms allow it to market its cakes as being prepared with local ingredients, which is advantageous since the company supports the local community and heritage. The closeness of the farms from which Caradog Cakes gets its ingredients lowers the cost of obtaining them (Lynn 2001).
The main operations of Caradog cakes is baking quality birthday and wedding cakes as well as transporting them around the surrounding region. Selecting the activities for the company depend on what it can produce and market structure where the company focuses on value proposition actions. The activities of designing and baking wedding and birthday cakes are attributable to skills hence the need for specialists and experts for various areas. The last duty is the website upkeep where clients can place purchases and request customizations according to their specific requirements.
The company’s principal expenditures are associated with cake manufacturing, including component purchases and operating equipment. Ingredients, packaging, direct costs, and production costs are all broken down by O’Donnell (2016). Another significant cost component is product delivery, which includes driver and fuel expenses. Finally, the website’s maintenance must also be taken into account, but it is not likely to be major concerning these two paradigms.
Conclusion
The two companies reviewed in this article have several properties, including their approaches to client dismemberment. Concurrently, their income-generating strategies are considerably different in each case, with one dependent on advertisements and the other on a basic sales strategy. Both companies show how e-commerce may be used in a variety of ways and for a variety of objectives, ranging from the expansion of a traditional company to a whole new model. The Business Canvas Model has aided the author in more thoroughly examining each method and comprehending the particulars of how they create income.
References
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Giri, A. V. (2018) Hurdles and barriers in the development of bakery business. New Delhi: Idea Publishing
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Klymenko, O., Nerger, A.J., 2018. Application of the Triple-Layered Business Model Canvas-A case study of the maritime and marine industry (Master’s Thesis).
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O’Donnell, K. (2016) Bakery production handbook. Bloomington, IN: Xlibris US.
Padgett, D. and Loos, A. (2019) Applied marketing: connecting classrooms to careers. Hoboken, NJ: Wiley.
Panda, BK, 2019. Application of business model innovation for new enterprises. J. Manag. Dev.
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