Overview of the Business Plan
Question:
Discuss about the Implementation Of E-Business Plan In Iran Smes.
A business plan is a vital concept which offers the credibility, relevancy etc to the new business. It assists the company to manage and evaluate the different strategies to manage the goals and objectives. It has been evaluated that the business plan is an important tools for a business. It manages and assists the company to grow up. A well designed business plan lays out a mission and vision of growth. A business plan is a communication technique which attracts the financers and the ventures for a business as well as it also assist the managers and the employees of the business to grow up.
“Travel Right” is a local tourism business. It would be situated at Addu City. The main motto of the business is to offer fun and unique experiences to its clients. The business has been planned to offer a great experience to the travellers through offering them great services and the knowledge about the tourism places (Best, 2012). This business would offer various services to its clients such as transport services, guide services, stay services, accommodation, food facilities etc. the package tourism would also be offered by the company to its customers. Special promotion and free lunch services would also be offered by the company t its special clients and with special packages. The company would start its business from the end of the year.
The company would start its business in Addu City, Maldives. The business would operate its business under tourism industry. According to the business plan and feasibility, the business would be able to grab a good market. He services and the special packages would help the company to attract more clients. The main competitive advantage of this business would be its tie up with various airline companies and hotels. Main competitors of the company would be Sunny Maldives Pvt Ltd and Crown Tours. Both of these companies are working in the Maldives market from decades and their services are quite stunning. Though, the prices of these companies are quite higher so “Travel Right” has to make sure that great services could be offered to the clients in cheaper prices so that the market could be grabbed.
The main customers of the company would be international travellers. Tourism is the main and largest economic industry in Maldives. There are various beaches and places which attracts the international people to visit Maldives. According to a report, most of the travellers come to Maldives for a short time period out of which most of the travellers are from UK, China, Germany, India, Italy and Russia. The total number of travellers of Maldives in 2017 was 13,89,542 people.
The business plan of “Travel Right” is to clarify the direction and define that what would the business do and what are intends to manage a business on time. It clarifies the purpose and direction of a business which allows the management to understand the further steps of the business. Businesses adapt and evolve in a period of time, and factor the direction and future growth into a business plan which could be an efficient and effective plan to change the market, analysing the selling trends and new directions and innovations to grow the business of the company.
Services Offered by Travel Right
SWOT analysis of Travel Right is as follows:
|
Strength |
Weakness |
|
· Better travel agents · Serving quality · Quality services · Travel plans · Special promotion techniques · Advertisement campaign · Online reach · Acquisition of local travel agency · Reliable quality (Kotler, 2015) |
· Adequate employee training · Presentation of places and knowledge about the places · Not consistent supply of travellers · Reliable on old system such as using the paper to keep the track on order · Laziness in handling the stock, financial needs and order. |
|
Opportunity |
Threats |
|
· Offering different type of guides and services · Advantages of recent trend · Opportunity to hire guides who can speak different languages · Great services · Online existence · New technology · Set up a drive to meet the customer’s need · Potential opportunity |
· Huge competition · Potential rising price · High guide and agent turnover · Suppliers issues (Kotler, 2012) |
Hence, it has been evaluated that the various opportunities would also be available for the business in future. The comapny is suggested to evaluate the weakness and threats and should work on it to manage the performance and the position of the company. If the management and the business planner would work on the strength, opportunity, threat and weakness of the company than it would be easier for the owner of the business to maintain the activities and earn good return from the business (Mullins, Walker & Boyd, 2012).
SWOT analysis briefs that the strength of the company is its Serving quality, Quality services, Pricing structure, Special promotion techniques, Advertisement campaign, Rapid expansion, Online reach and reliable quality etc. It explains that the actions and the business must be run by the owner after evaluating all these aspects.
Further, various activities of the business has been evaluated which must be followed by the company to run the business properly. The activities of the business would be in such a way that entire goals and objectives of the company could be achieved as well as the organization could achieve the growth. Following are the activities of the business:
- Develop the Website and optimize it for travellers
SWOT analysis table of the company “Travel Right” explains that the online existence of the company is quite required to manage the activities and the performance of the company (Lee and Carter, 2011). Though, the website of the company should be very effective, the content of the website must be written in a professional way as well as the text of the website must be clear. The message for the visitors must be clear so that it becomes easy for the travellers to evaluate that what exactly the company do. It s also required for the company to evaluate that whether all the functions of the website is working properly or not.
The website must be prepared by the company in such a way that the good impression could be done on the clients and the interaction with the people becomes easy. The website content explains that the exact amount of information about the company and the packages of the company could be communicated with the customers of the company (Wilson, & Gilligan, 2012).
- Embrace social media
SWOT analysis table of the company “Travel Right” explains that the social media existence of the company is quite required to manage the activities and the performance of the company. Though, the social media accounts of the company should be very effective, the content and the picture of the company on the social media must be in an efficient way and all the comments of the clients must be entertained. The message for the visitors must be clear so that it becomes easy for the travellers to evaluate that what are the locations of the company and how they are (Armstrong, Kotler, Harker & Brennan, 2015). It is also required for the company to evaluate that how the clients are founding the position of the company.
Market Analysis
The social media accounts must be prepared by the company in such a way that the good impression could be done on the clients and the interaction with the people becomes easy (Wang & Pizam, 2011). The social media accounts content explain that the exact amount of information about the company and the packages of the company could be communicated with the customers of the company. It would enhance the strength of the company.
- Know the clients
SWOT analysis table of “Travel Right” explains that the main weakness of the company is its interpretation power. Company is required to evaluate and analyze that what the clients want from the company. Company should evaluate that what is the budget of the client. What is their motto to travel the Maldives? What is the interest of the client? Company is required to be smart and meet the exceptions of the clients. It is also required for the company to evaluate that how the clients are founding the position of the company. The audience could be known through evaluating the following questions:
What are their interests?
What motivates the clients?
Why would the travellers buy experience from “Travel Right”? (Keller and Kotler, 2016)
The evaluation on the customers must be done by the company in such a way that the good impression could be done on the clients and the interaction with the people becomes easy. The evaluation explains that the exact amount of information about the company and the packages of the company could be communicated with the customers of the company. It would assist the company to grab more opportunities.
SWOT analysis table of “Travel Right” explains that the marketing would assist the company to grab more opportunity from the market. Company is required to evaluate and analyze all the promotional schemes, campaign etc. this activity explains that the marketing campaign must be done by the company only at the place where traffic areas are high such as hostels, bars, traveller’s website, city sights etc. (Beverland & Lindgreen, 2010). Besides the flyers and brochures, company should:
Partnership with the travel agents
Partnership with local companies
Partnership with hotels
Promote the hotels (Moutinho, 2011)
The evaluation on the marketing tactics must be done by the company in such a way that the good impression could be done on the clients and the interaction with the people becomes easy. The evaluation explains that the exact amount of information about the company and the packages of the company could be communicated with the customers of the company. It would assist the company to grab more opportunities.
SWOT analysis table of “Travel Right” explains that the main strength of the company is “trust of the customers on the company”. Company is required to evaluate and analyze that what the clients want from the company and must dob accordingly but at the same time, company should also be trustworthy about the activities, cost, travel plans etc. Company should evaluate that trust is the main element of a relationship especially in case of service industry. People like to avail the services from those vendors only on whom they could trust. Company should follow the below principles to manage the trust position:
Competition Analysis
Be friendly
Speak clearly
Listen closely
Be helpful
The concept explains that if the customer would like the services of the company and the company is truthful to its customers, then travellers recommend the company to their family and friends (Hutt & Speh, 2012).
This explains that the activities of the company should be perform in such a manner that the threats could be converted into the opportunities of the company and on the other hand, the weakness of the company could be changed into the strength of the company.
The company would start its business in Addu City, Maldives. The business would operate its business under tourism industry. According to the business plan and feasibility, the business would be able to grab a good market. He services and the special packages would help the company to attract more clients. The main competitive advantage of this business would be its tie up with various airline companies and hotels. Main competitors of the company would be Sunny Maldives Pvt Ltd and Crown Tours. Both of these companies are working in the Maldives market from decades and their services are quite stunning (Leonidou & Leonidou, 2011). Though, the prices of these companies are quite higher so “Travel Right” has to make sure that great services could be offered to the clients in cheaper prices so that the market could be grabbed.
The strategic issues of the company, internal and external factors of the company, weakness, threats, opportunity, strength etc of the company are as follows:
The company would operate its business under tourism industry and start its business in Addu City, Maldives. The main competitive advantage of this business would be its tie up with various airline companies and hotels. Main competitors of the company would be Sunny Maldives Pvt Ltd and Crown Tours. Though, the prices of these companies are quite higher so “Travel Right” has to make sure that great services could be offered to the clients in cheaper prices so that the market could be grabbed (Niyaz, 2010).
Internal situation explains about the strength and weakness of the company. It explains that the main strength of the company is better travel agents, Serving quality, Quality services, Pricing structure, Travel plans, Special promotion techniques, Advertisement campaign, Rapid expansion, Online reach, Acquisition of local travel agency, Reliable quality etc. On the other hand, the weakness of the company is Adequate employee training, Presentation of places and knowledge about the places, Not consistent supply of travellers, Reliable on old system such as using the paper to keep the track on order, Laziness in handling the stock, financial needs etc.
External situation includes the environment, industry position, customers etc. the external situation of the company explains that the tourism industry of Maldives is expanding rapidly. Further, it explains that the technology in tourism sector could be adopted by the company to enhance the market and manage the performance and grab more market share of the industry. The competition is also quite higher and thus the company is required to manage some competitive strategies. The social, technical, political, economical, environmental, legal, art sector etc of the Maldives is in the favour of tourism industry (Goodall & Ashworth, 2013).
SWOT Analysis of Travel Right
A market is a huge collection of people who have interest in transferring or exchanging something or coming into the contact to engage the activities of the organization. The current market of “Travel Right” explains that the company would get various opportunities in the market through contracting with hotels, airlines, local transport, travel agents etc. the current market scenario explains that the tourist population of Maldives is getting higher day by day and thus suppliers are also required to maintain the demand which explains that the market opportunity of the company is quite good.
Main competitors of the company would be Sunny Maldives Pvt Ltd and Crown Tours. Both of these companies are working in the Maldives market from decades and their services are quite stunning. Though, the prices of these companies are quite higher so “Travel Right” has to make sure that great services could be offered to the clients in cheaper prices so that the market could be grabbed (Scheyvens, 2011).
Goals and key performance indicators of the company explains about the objectives of the company and the indicators which would assist the company to achieve that gaols. The gaols and KPI depends on various internal and external factors of the company. Key performance indicators are the measurable value which explains about the progress of the company to achieve the goals of the company. KPI explains that whether the organization would be able to achieve the goals and objectives. An organization is required to choose the KPI according to its mission, vision and gaols. The vision, mission and goals of the company would be as follows:
Organization believes that tourism should assist the satisfaction and experiences of the tourist. In every possible manner, the vision of the company is to pal the tourism and offer special packages to the clients so that the tourist could be satisfied. Further, the company also vision for:
Encourage the innovation and research
Evaluate the quality information
Exchange the information with tourism community
Develop appropriate social, physical and cultural environment (Vianna et al, 2012)
Mission of the company is to pursue a quality budget experiences in the tourism industry. The main mission of the company is to be leader in the industry and grab the more market share.
Objectives of the company are as follows:
- Offer high standard services
- Comfortable and memorable experiences
- Evacuate current economical, cultural, social issues which affects the travel industry
- Participation in regional and local community
- Produce the memories and expeditions which would satisfy the customers
For achieving these goals, following KPIs are required by the company:
- New customers
- Number of qualifies leads
- Lad to sale conversion rate
- Net profit margin
- Operating cash flows
- Earned value
- Actual cost
- Cost performance index
- Retention rate (Kotler, 2015)
- Attrition rate
- Google Page Rank
- Traffic from social media
- Blog articles
- Engagement rate
Further, company is required to manage various strategies and policies to manage the marketing, financial, human resource, research and development etc activities of the company. Some of the strategies which must be followed by the company are as follows:
- Manage the marketing campaign
- Right people to right job
- Profitability ratios
- Investment evaluation
- Incentive and benefit policies
- Perfect marketing mix
- Better services
- Optimal capital structure
- Understand the marketplace
- Return on investment (Higgins, 2012)
Marketing plan of the company has been evaluated further. Marketing plan explains about the overall marketing approach of the company. These plans create a customized statement of the action which is followed by the entire tourism board to measure the effectiveness of each marketing campaign which is somehow linked to the efforts of the company. The marketing plan of the company has been described in detail below.
Opportunities for Travel Right
Financial plan of the company has been evaluated further. Financial plan explains about the overall financial approach of the company. These plans create a customized statement of the action which is followed by the entire tourism board to measure the effectiveness of each financial activity which is somehow linked to the efforts of the company. The financial plan of the company has been described in detail below
Further, management of the company has also been evaluated and it has been found that the company would follow the decentralization form of the management to manage the communication, orders and the suggestions. Further, the corporate governance of the company would be according to Maldives law.
Cash flow statement of the company of next 2-3 years would be as follows:
|
Cash Flow Projection |
|||||
|
Travel Right Pvt Ltd |
|||||
|
Starting date |
Jul-18 |
||||
|
Cash balance alert minimum |
30,000 |
30,000 |
30,000 |
30,000 |
|
|
Beginning |
Jul-18 |
Jul-19 |
Jul-20 |
Total |
|
|
Cash on hand (beginning of month) |
34,500 |
60,758 |
74,687 |
||
|
CASH RECEIPTS |
|||||
|
Cash sales |
15,000 |
18,000 |
20,000 |
53,000 |
|
|
Returns and allowances |
5,000 |
5,500 |
5,500 |
16,000 |
|
|
Collections on accounts receivable |
2,500 |
5,000 |
6,600 |
14,100 |
|
|
Interest, other income |
1,526 |
1,800 |
1,100 |
4,426 |
|
|
Loan proceeds |
4,879 |
3,000 |
4,597 |
12,476 |
|
|
Owner contributions |
50,000 |
25,000 |
5 |
10,000 |
35,005 |
|
TOTAL CASH RECEIPTS |
43,905 |
22,305 |
36,797 |
1,35,007 |
|
|
Total cash available |
50,000 |
78,405 |
83,063 |
1,11,484 |
|
|
CASH PAID OUT |
|||||
|
Advertising |
5,000 |
780 |
936 |
1,123 |
2,839 |
|
Commissions and fees |
530 |
636 |
763 |
1,929 |
|
|
Contract labour |
500 |
500 |
600 |
720 |
1,820 |
|
Employee benefit programs |
120 |
144 |
173 |
437 |
|
|
Insurance (other than health) |
135 |
162 |
194 |
491 |
|
|
Interest expense |
198 |
238 |
285 |
721 |
|
|
Materials and supplies (in COGS) |
125 |
150 |
180 |
455 |
|
|
Meals and entertainment |
200 |
240 |
288 |
728 |
|
|
Mortgage interest |
125 |
150 |
180 |
455 |
|
|
Office expense |
80 |
96 |
115 |
291 |
|
|
Other interest expense |
50 |
60 |
72 |
182 |
|
|
Pension and profit-sharing plan |
200 |
240 |
288 |
728 |
|
|
Purchases for resale |
2,000 |
2,400 |
2,880 |
7,280 |
|
|
Rent or lease |
300 |
360 |
432 |
1,092 |
|
|
Rent or lease: vehicles, equipment |
10,000 |
8,000 |
9,600 |
11,520 |
29,120 |
|
Repairs and maintenance |
875 |
1,050 |
1,260 |
3,185 |
|
|
Supplies (not in COGS) |
259 |
311 |
373 |
943 |
|
|
Taxes and licenses |
526 |
631 |
757 |
1,915 |
|
|
Travel |
900 |
1,080 |
1,296 |
3,276 |
|
|
Utilities |
8,744 |
10,493 |
12,591 |
31,828 |
|
|
Wages (less emp. credits) |
1,500 |
1,800 |
2,160 |
5,460 |
|
|
SUBTOTAL |
15,500 |
26,147 |
31,376 |
37,652 |
95,175 |
|
Loan principal payment |
5,000 |
8,000 |
8,000 |
21,000 |
|
|
Capital purchases |
3,500 |
5,000 |
2,000 |
10,500 |
|
|
Owners’ withdrawal |
10,000 |
20,000 |
30,000 |
||
|
TOTAL CASH PAID OUT |
15,500 |
17,647 |
8,376 |
7,652 |
1,56,675 |
|
Cash on hand (end of month) |
34,500 |
60,758 |
74,687 |
1,03,832 |
|
|
(Faccio, 2010) |
(Madhura, 2011)
Marketing plan of the company is as follows:
|
Product |
Price |
Place |
Promotion |
|
Quality Brand Service support Functionality Appearance |
List price Financing Discounts Leasing options Allowances (Chandra, 2011) |
Channel Motivations Locations Logistics Service levels Market coverage Channel members |
Personal contacts Public relations Advertising Media Messages Budget |
|
Threat of new entrants |
Bargaining power of buyers |
Bargaining power of suppliers |
Rivalry among existing competitors |
Threat of substitute services |
|
Economics of scale Governance policies Switching cost Capital Brand loyalty Cumulative experience |
Number of customers Switching cost Differences between competitors Buyer’s information availability |
Number of suppliers Suppliers size Switching cost Company’s ability to substitute Uniqueness of services |
Competitor’s diversity Number of competitors Switching cost Barrier to exit Quality differences |
Perceived level of product Relative price performance Switching cost Substitute performance (Moyer, McGuigan, Rao & Kretlow, (2011) |
Conclusion:
Through the study, it could be concluded that “Travel Right” is a local tourism business. It would be situated at Addu City. The business has been planned to offer a great experience to the travellers through offering them great services and the knowledge about the tourism places. This business would offer various services to its clients such as transport services, guide services, stay services, accommodation, food facilities etc.
The company would start its business in Addu City, Maldives. The business would operate its business under tourism industry. According to the business plan and feasibility, the business would be able to grab a good market. Main competitors of the company would be Sunny Maldives Pvt Ltd and Crown Tours. Both of these companies are working in the Maldives market from decades and their services are quite stunning. Though, the prices of these companies are quite higher so “Travel Right” has to make sure that great services could be offered to the clients in cheaper prices so that the market could be grabbed.
The business plan of “Travel Right” is to clarify the direction and define that what would the business do and what are intends to manage a business on time. It clarifies the purpose and direction of a business which allows the management to understand the further steps of the business. Businesses adapt and evolve in a period of time, and factor the direction and future growth into a business plan which could be an efficient and effective plan to change the market, analysing the selling trends and new directions and innovations to grow the business of the company.
References:
Abrams, R. (2013). Business plan in a day. Planning Shop.
Amiri, Y. (2010). Fuzzy sketch for implementation of E-business plan in Iran SMEs. International Business Research, 3(4), 172.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.
Authority, N. I. F. H. (2016). Business Plan 2016/17.
Barringer, B., & APD, M. E. H. (2015). Barringer. Pearson Education Limited.
Barringer, E., & Ireland, R. D. (2010). Successfully Launching New Ventures. Pearson.
Barrow, C., Barrow, P., & Brown, R. (2012). The business plan workbook. Kogan Page Publishers.
Best, R. (2012). Market-based management. Pearson Higher Ed.
Importance of Online Presence
Beverland, M., & Lindgreen, A. (2010). What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006. Industrial Marketing Management, 39(1), 56-63.
Bewayo, E. D. (2010). Pre-start-up preparations: why the business plan isn’t always written. The Entrepreneurial Executive, 15, 9.
Blackwell, E. (2011). How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan. Kogan Page Publishers.
Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72.
Botha, M., & Robertson, C. L. (2014). Potential entrepreneurs’ assessment of opportunities through the rendering of a business plan. South African Journal of Economic and Management Sciences, 17(3), 249-265.
Brigham, E. F., & Houston, J. F. (2012). Fundamentals of financial management. Cengage Learning.
Brinckmann, J., & Kim, S. M. (2015). Why we plan: the impact of nascent entrepreneurs’ cognitive characteristics and human capital on business planning. Strategic entrepreneurship journal, 9(2), 153-166.
Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship in small firms. Journal of business venturing, 25(1), 24-40.
Chandra, P. (2011). Financial management. Tata McGraw-Hill Education.
De Oliveira, L. S., Shayani, R. A., & De Oliveira, M. A. G. (2013). Proposed business plan for energy efficiency in Brazil. Energy policy, 61, 523-531.
Eremenko, N. (2012). The purposes and functions of the business plan at the present stage of economic development. New University. Series: Economics and Law, (4), 41-43.
Faccio, M. (2010). Differences between politically connected and nonconnected firms: A cross?country analysis. Financial management, 39(3), 905-928.
Finch, B. (2013). How to write a business plan (Vol. 35). Kogan Page Publishers.
Finch, B. (2016). How to write a business plan. Kogan Page Publishers.
Goodall, B., & Ashworth, G. (2013). Marketing in the Tourism Industry (RLE Tourism): The promotion of destination regions. Routledge.
Hiduke, G., & Ryan, J. D. (2013). Small business: an entrepreneur’s business plan. Cengage Learning.
Higgins, R. C. (2012). Analysis for financial management. McGraw-Hill/Irwin.
Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. Cengage learning.
Jones, C., & Penaluna, A. (2013). Moving beyond the business plan in enterprise education. Education+ Training, 55(8/9), 804-814.
Jones, C., Penaluna, A., Matlay, H., & Penaluna, K. (2013). The student business plan: useful or not?. Industry and Higher Education, 27(6), 491-498.
Keller, K. L., & Kotler, P. (2016). Marketing management. Pearson.
Kotler, P. (2012). Marketing Management, millenium edition: Custom Edition for University of Phoenix.
Kotler, P. (2015). Framework for marketing management. Pearson Education India.
Lee, K., & Carter, S. (2011). Global marketing management. Strategic Direction, 27(1).
Leonidou, C. N., & Leonidou, L. C. (2011). Research into environmental marketing/management: a bibliographic analysis. European Journal of Marketing, 45(1/2), 68-103.
Levy, M., Weitz, B. A., & Grewal, D. (2012). Retailing management (Vol. 6). New York: McGraw-Hill/Irwin.
Madura, J. (2011). International financial management. Cengage Learning.
McKeever, M. (2010). How to write a business plan. Nolo.
McKenzie, D. (2017). Identifying and spurring high-growth entrepreneurship: experimental evidence from a business plan competition. American Economic Review, 107(8), 2278-2307.
Monks, T., Pitt, M., Stein, K., & James, M. A. (2014). Hyperacute stroke care and NHS England’s business plan. Bmj, 348, g3049.
Moutinho, L. (2011). Strategic management in tourism. Cabi.
Moyer, R. C., McGuigan, J., Rao, R., & Kretlow, W. (2011). Contemporary financial management. Nelson Education.
Mullins, J. W. (2010). Voices: what to do before you write a business plan. London Business School Review, 21(4), 92-93.
Mullins, J. W., & Komisar, R. (2010). A business plan? Or a journey to plan B?. MIT Sloan management review, 51(3), 1.
Mullins, J., Walker, O. C., & Boyd Jr, H. W. (2012). Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education.
Mullins, J., Walker, O. C., & Boyd Jr, H. W. (2012). Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education.
Neck, H. M., & Greene, P. G. (2011). Entrepreneurship education: known worlds and new frontiers. Journal of Small Business Management, 49(1), 55-70.
Niyaz, A. (2010). Terrorism and extremism: a threat to Maldives tourism industry. UNISCI discussion papers, (24).
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small business.
Scheyvens, R. (2011). The challenge of sustainable tourism development in the Maldives: Understanding the social and political dimensions of sustainability. Asia Pacific Viewpoint, 52(2), 148-164.
Schutz, J., Rezg, N., & Léger, J. B. (2013). An integrated strategy for efficient business plan and maintenance plan for systems with a dynamic failure distribution. Journal of Intelligent Manufacturing, 24(1), 87-97.
Simoneaux, S., & Stroud, C. (2011). A business plan: The GPS for your company. Journal Of Pension Benefits: Issues In Administration, 18(2), 92-95.
Sutton, G. (2013). Writing winning business plans: how to prepare a business plan that investors will want to read and invest in. RDA Press, LLC.
Thomas, D. F., Gudmundson, D., Turner, K., & Suhr, D. (2014). Business Plan Competitions and Their Impact on New Ventures’ Business Models. Journal of Strategic Innovation and Sustainability, 10(1), 34.
Vianna, G. M. S., Meekan, M. G., Pannell, D. J., Marsh, S. P., & Meeuwig, J. J. (2012). Socio-economic value and community benefits from shark-diving tourism in Palau: a sustainable use of reef shark populations. Biological Conservation, 145(1), 267-277.
Wade, A. (2012). Writing a business plan.
Wang, Y., & Pizam, A. (2011). Destination marketing and management: Theories and applications. Cabi.
Ward, J. (2016). Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer.
Watson, L., & Dring, M. (2011). Business plan for the establishment of a seaweed hatchery and grow-out farm. Irish Sea Fisheries Board: Dun Laoghaire, Ireland.
Wentzensen, N., & Wacholder, S. (2013). From differences in means between cases and controls to risk stratification: a business plan for biomarker development. Cancer discovery, 3(2), 148-157.
Wilson, R. M., & Gilligan, C. (2012). Strategic marketing management. Routledge.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
