Business Plan For Western Health Osteopathy

Marketing Plan

Discuss about the Business Plan for Western Health Osteopathy.

The present report aims to prepare a business plan for Western Health Osteopathy situated at Newport. The main purpose of the report has included a general description of the business which includes the mission statement and business goals. The marketing plan has been performed by conducting a SWOT analysis. In addition to this, the operational plan of the discussion has included the location and setup, business hours and pricing. The management and organization include the necessary information about the team of staff, patient management system and stock management system. Moreover, the financial plan consists of the start-up expenses information, equipment expenses, ongoing expenses in the first year and break year analysis.

“Western Health Osteopathy” is focused to provide patient central care and ensure good health and wellbeing. The main purpose of the of the clinic has been identified with the providing the patients services based on the osteopathic and rehabilitation principles. This has been seen to be applied in both osteopathic and rehabilitation principles in order to appropriately address their presenting complaints. The examinations and assessments conducted in the clinic are able to ensure appropriate treatment to the patients. The treatment will include patients of all demographics age group who are seen to be suffering chronic pain. The clinic strives to treat patients of work and sports related injuries and rehabilitation (Eisenberg et al., 2016).

To provide a better quality of function for a better quality of life.

The goals of the business are listed below as follows:

Outperform in all the activates
To practice with the relevant safety guidelines aiming to deliver appropriate treatment
Building a rapport with the patients
Providing a friendly environment
Creating a local business relationship for supporting each other
To build the patient base by the end of the first year (John & Lance, 2017)

Strengths	· Easily visible as it is located on the main road · Easy access with train station about 5 minutes’ walk · Walking distance to medical centres, Centrelink, extensive shops and cafes. · Street parking as well as off street parking · Hamza El Souki, Ali El souki and Maggie Aless (Mitreva, Taskov & Crnkovic, 2015)
Weaknesses	· Concerns associated to a new business · The timeliness for building the patient base · Staff Dependency · High start-up cost at the initial stages · Existence of high number of competitors
Opportunities	· Creating online delivery app for both Android and IOS · Creating of social media and website · Availability of fitness club and medical facilities in the area · Building relationships to hospital, clinics, clubs in the nearby area (Goff et al., 2017).
Threats	· Several instances of shifts in the customer preferences, emerging technologies and other businesses · Subject to legislative or bureaucratic rule and regulations · The result in the failures in the business may result from lawsuit and negative publicity · Maintaining sufficient number of “staff cover, employee safety and up-to-date skills” (Guinn et al., 2016)

The main instances of the operational plan have been identified with employee 3 sub-contractors and two osteopaths. The clinic has been further seen to be having 5 spaces of car parking and the patients will be able to park in the main road. The will be further making the public transport as there is a nearby bus stop. The clinic will be operational in 6 days a week and at least 2 practitioners for running the clinic. The receptions duties are further seen to be shared with the available receptionists who are unable to perform their duties. The working hours of the clinic has been seen to be “Monday- Friday 9pm-1pm and 2pm-7pm”. The initial fees for the consolation is depicted as $ 120 for 45 minutes and follow a treatment cost of $ 75 for 30mins.

The patient will have the option to book an appointment both via online website and application. The receptionist will be responsible for inputting the “clinic, payments, stock management, book keeping, re-booking appointments and other admin related tasks”. It has been further discerned that the practitioners will be paid 40% of their total consultations, which will be paid with the annual wage which will be received the “income of the business” (McClellan et al., 2015).

Operational Plan

The clinic is seen to be set up at Newport. The clinic has been further depicted to be having 5 spaces of car parking and the patients will be able to park in the main road. In addition to this, it will consist of 3 consulting suites and include lease zoned residential.

“Monday – 9:00am- 12.00pm, 1.00pm-7:00pm”

“Tuesday -9:00am- 12.00pm, 1.00pm-7:00pm”

“Wednesday – 9:00am- 12.00pm, 1.00pm-7:00pm”

“Thursday – 9:00am- 12.00pm, 1.00pm-7:00pm”

“Friday – 9:00am- 12.00pm, 1.00pm-7:00pm”

Saturday – Closed

Sunday – Closed

Initial Consult (45 minutes) – $120

Concession/Senior – $ 65

Return Consult (30 minutes) – $ 75

Concession/Senior – $ 40

The prices are based on “local competitors which are reasonable and offer discounts to concessions/seniors so that it can help promote Better Health as well as make treatment more affordable” (Chambers & Humble, 2017).

The clinic will consist of two osteopaths, one physiotherapist and a receptionist.

Osteopath 1

The osteopath will be responsible for travelling around the world as an “Osteopath for the Australian Swimming Team in the Olympics and the Commonwealth games”. It has been further depicted that the osteopath is passionate is passionate about musculoskeletal health along with a good background of “work injuries, sporting injuries and biomechanics” (McKenzie, 2017).

Osteopath 2

The second osteopath specializes in “joint manipulation and soft tissue”.

Physiotherapist

The physiologist is seen with having the best experience and knowledge in the business.

Receptionist

The appointed receptionist is seen to be forming a strong relationship between the patients with sympathy and kindness. The receptionist is further seen to be having sufficient experience in several medical clinics.

The patient booking system will involve easy access of the services via mobile app which will be available at an affordable price of $ 75 per month. The application will be also conducive in running in lots of devices like phones, computer and tablets. The various types of the booking system will be further conducive for the sending appointment reminders to patients, storing of patient’s files and sending patient’s referral. The patient management system is seen to be considered with tracking expenses and “storing patient files” (Finch, 2016).

The stock management will be done with considering the cost of new stocks and sending the alerts when the stocks are low. There will be sufficient drier for the “Waiting Room Chairs, treatment table and table covers” (McKeever, 2016).

Start-up Requirements

	Start-up Expenses
	Fixed Costs	Particulars	Amount ($)
		Premises (RENT & RATES)	$1,600
		Staff Salary	$30,000
		Accountant Fees	$20,000
		Anti-bacterial gel	$1,200
		Bandages/Wraps	$1,600
		Gym Equipment	$1,400
		Postage & Telephone	$350
		Treatment Table	$100
		Website Development Expenses	$650
		Waiting Room Chairs	$300
		Interest on loan 10%	$250
		Office Chair (for patients)	$750
		Business Cards	$150
		Lease payments	$800
		Total Fixed Costs	$59,150
	Total Yearly Costs
		Rent	$1,600
		Lease payments	$800
		Interest on loan 10%	$1,200
		Website Development Expenses	$650
		Waiting Room Chairs	$300
		Salaries	$50,000
		Total Monthly Costs	$54,550
		Average Monthly Expenses	$9,092
		x Number of Months:	12
		Total Yearly Costs	$6,54,600
	Total Startup Expenses	$7,13,750

	Start-up Assets
	Owner Funding
		Owners Fund	$1,000
		Total Owner Funding	$1,000
	Loans
		Bank Loan	$2,500
		Other
		Total Loans	$2,500
		Total Start-up Funds	$3,500
	Assets
		Land and Buildings	$1,00,000
		Vehicles	$25,000
		Computer	$40,000
		Total Fixed Assets	$1,65,000
	Total Start-up Assets		$1,68,500

EXPENSES (Overhead)	Amount ($)
Premises (RENT & RATES)	1,600
Staff Salary	30,000
Accountant Fees	20,000
Anti-bacterial gel	1,200
Bandages/Wraps	1,600
Gym Equipment	1,400
Postage & Telephone	350
Treatment Table	100
Website Development Expenses	650
Waiting Room Chairs	300
Interest on loan 10%	250
Office Chair (for patients)	750
Business Cards	150
Lease payments	800

Month	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
(a) CAPITAL
Capital Employed	1,000	1,000	1,000	1,000	1,000	1,000	1,000	1,000	500	500	500	500
Loans	2,500
Loan repaymts	0	6,000	6,000	6,000	6,000	6,000	6,000	6,000	6,000	6,000	6,000	6,000
(b) SALES FORECAST
Consultant Fees	12,000	13,200	14,520	15,972	17,569	19,326	21,259	23,385	25,723	28,295	31,125	34,237
Project Consulting	5,000	6,000	7,200	8,640	10,368	12,442	14,930	17,916	21,499	25,799	30,959	37,150
Market Consulting	7,500	11,250	16,875	25,313	37,969	56,953	85,430	1,28,145	1,92,217	2,88,325	4,32,488	6,48,732
Projected Sales	24,500	30,450	38,595	49,925	65,906	88,721	1,21,618	1,69,445	2,39,439	3,42,419	4,94,571	7,20,120
(c) COST OF SALES	2,300	2,300	2,300	2,300	2,300	2,300	2,300	2,300	2,300	2,300	2,300	2,300
(d) EXPENSES (Overhead)
Premises (RENT & RATES)	1,600	1,600	1,600	1,600	1,600	1,600	1,600	1,600	1,600	1,600	1,600	1,600
Staff Salary	30,000	30,000	30,000	30,000	30,000	30,000	30,000	30,000	30,000	30,000	30,000	30,000
Accountant Fees	20,000	20,000	20,000	20,000	20,000	20,000	20,000	20,000	20,000	20,000	20,000	20,000
Anti-bacterial gel	1,200	1,260	1,323	1,389	1,459	1,532	1,608	1,689	1,773	1,862	1,955	2,052
Bandages/Wraps	1,600	1,680	1,764	1,852	1,945	2,042	2,144	2,251	2,364	2,482	2,606	2,737
Gym Equipment	1,400	1,680	2,016	2,419	2,903	3,484	4,180	5,016	6,020	7,224	8,668	10,402
Postage & Telephone	350	357	364	371	379	386	394	402	410	418	427	435
Treatment Table	100	103	106	109	113	116	119	123	127	130	134	138
Website Development Expenses	650	650	650	650	650	650	650	650	650	650	650	650
Waiting Room Chairs	300	300	300	300	0	0	0	0	0	0	0	0
Interest on loan 10%	250	250	250	250	250	250	250	250	250	250	250	250
Office Chair (for patients)	750	758	765	773	780	788	796	804	812	820	828	837
Business Cards	150	165	182	200	220	242	266	292	322	354	389	428
Lease payments	800	824	849	874	900	927	955	984	1,013	1,044	1,075	1,107

(e) FIXED ASSETS
Land and Buildings	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000	1,00,000
Vehicles	25,000	25,000	25,000	25,000	25,000	25,000	25,000	25,000	25,000	25,000	25,000	25,000
Computers	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000	40,000

Breakeven Analysis
Breakeven Sales Value =	average fixed cost/% contribution




Average fixed cost	58241.62003
Contribution %	50%

Revenue	Contribution	Fixed Cost	Profit
24500	12250	58241.62003	-45991.62003
30450	15225	58241.62003	-43016.62003
145604.0501	72802.02503	58241.62003	14560.40501
174724.8601	87362.43004	58241.62003	29120.81001

Conclusion

The main depictions have been seen with “Western Health Osteopathy” focused to provide patient central care and ensure good health and wellbeing. The main purpose of the of the clinic has been identified with the providing the patients services based on the osteopathic and rehabilitation principles. The mission of the company is depicted with provide a better quality of function for a better quality of life providing a better quality of function for a better quality of life.

References

Chambers, I., & Humble, J. (2017). Plan for the planet: a business plan for a sustainable world. Routledge.

Eisenberg, D. M., Kaptchuk, T., Post, D. E., Hrbek, A. L., O’connor, B. B., Osypiuk, K., … & Levy, D. B. (2016). Establishing an integrative medicine program within an academic health center: essential considerations. Academic medicine: journal of the Association of American Medical Colleges, 91(9), 1223.

Finch, B. (2016). How to write a business plan. Kogan Page Publishers.

Goff, D. A., Kullar, R., Bauer, K. A., & File Jr, T. M. (2017). Eight habits of highly effective antimicrobial stewardship programs to meet the Joint Commission standards for hospitals. Clinical Infectious Diseases, 64(8), 1134-1139.

Guinn, N. R., Guercio, J. R., Hopkins, T. J., Grimsley, A., Kurian, D. J., Jimenez, M. I., … & Duke Perioperative Enhancement Team (POET). (2016). How do we develop and implement a preoperative anemia clinic designed to improve perioperative outcomes and reduce cost?. Transfusion, 56(2), 297-303.

John, T., & Lance, P. (2017). The Entrepreneurs.

McClellan, W., Fulbright, J. M., Doolittle, G. C., Alsman, K., Klemp, J. R., Ryan, R., … & Schuetz, N. (2015). A collaborative step-wise process to implementing an innovative clinic for adult survivors of childhood cancer. Journal of Pediatric Nursing: Nursing Care of Children and Families, 30(5), e147-e155.

McKeever, M. (2016). How to write a business plan. Nolo.

McKenzie, D. (2017). Identifying and spurring high-growth entrepreneurship: experimental evidence from a business plan competition. American Economic Review, 107(8), 2278-2307.

Mitreva, E., Taskov, N., & Crnkovic, S. (2015). Application of methodology for business process improvement in specialized diagnostic laboratory. Business and Management, 7(1).

Turn in your highest-quality paper
Get a qualified writer to help you with

“ Business Plan For Western Health Osteopathy ”

Get high-quality paper

NEW! AI matching with writer

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order