Business Plan For Woolworth Limited – Organic Food Delivery App

Description of Company

Develop Formal Business Plan around the business idea that you would implement.

This report represents the business plan for Woolworth Limited. This business plan explains the vision, mission, and business background of the Woolworth Limited.  It discusses the promotional techniques, marketing strategies, target market, and target consumers of Woolworth limited. This business plan also shows the action plan and budgets for Woolworth limited. It also demonstrates the operation plan for Woolworth limited (Bush and Glover, 2016).

Woolworth Limited is famous supermarket organization in Australia. It contracts with more than 995 stores across the Australia and operates with 116,000 employees. It enables group member to provide the wide range, convenience, value to their consumers, and high quality. An organization sources 100% of fresh meal and 97% of fresh fruit from the local farmer or grower of Australia (Spano-Szekely, et al., 2016). It feels good to the consumers who live in Australia by providing the organic foods product and services.

Woolworth will launch organic food delivery app for the consumer who give priority to organic food. It could also be supportive to provide the healthy lifestyle. This app could be beneficial for both consumers and retailers view point because it offers the simply access and complete the consumer need and also develop more profit for Woolworth. This organic app will have certain features like location that will show the nearby supermarket, add to cart option, return option, pickup order, and product contains. Moreover, the consumer will be capable to get their desire product and services through this app (Abu-Shamaa, et al., 2015).

Woolworth limited offers an innovative app to their potential consumers for delivering services in limited time.

The main objective of the use of Woolworth app is to reach the organic food products to their specified consumer in less time and cost.  

• To provide the quality service as compared to the competitors.
• It offers the service at a reasonable cost as compared to the competitors.

Market Analysis
Woolworth Limited can categorize their consumer on behalf of certain factors like demographic factor and behavioral factor (Ramli and Desa, 2014).  These factors are discussed below:

Woolworth Limited organization should provide quality product and services to their potential consumers. Due to this, the company can categorize their consumer on behalf of age, income, interest, and lifestyle. It could be effective for enhancing the financial performance of an organization. Moreover, an organization should offer 23% of minimum discount to the government employee at weekend (Wilderom, et al., 2015). An organization can segment their consumer on behalf of age like it can categorize the 16-26 and 26-39 years of individuals. Woolworth limited can choose this age group of individuals to provide the quality product at reasonable prices. It can also categorize their consumer on behalf their requirements as it could be significant to influence the consumer buying behavior (Ding, and George, 2014).

Business idea

Woolworth Limited can categorize their potential customers on behalf of their behavior regarding organic food product and services. An organization should classify their potential consumers to provide discount and retain them for long period. As a result, an organization would be capable to attract a large number of consumers in less time (Gephart and Marsick, 2016). 

Undifferentiated marketing strategy is used by Woolworth limited to make a unique image in the market.From this strategy, an organization can develop one product and influence their predetermined consumers by using single marketing mix. This strategy could be imperative for the organization because it helps to eliminate the fluctuation issue. It is also illustrated that Woolworth limited should execute this marketing strategy to deal with market variation issues (Sanda, et al., 2016).  Moreover, the marketing strategy could also be vital for influencing the consumer buying behavior. Consequently, an organization will be capable to enhance their financial performance. The targeting strategy could be supportive to attract a large number of customers, which can affect the existing condition of the firm. Further, an organization should also use digital marketing tools to simply attract consumers. The primary aim of this strategy is to launch the goods and services amongst a huge number of consumers (Leow, et al., 2015).

Woolworth limited can target their consumers on behalf of certain elements like demographic and behavioral. An organization should use the geographic factor by which they can segment those consumers who live in the urban area of Australia. Through the demographic factor, Woolworth limited will target both genders of consumers such as female and male because the organic food products are taken by both genders (ArunKumar, 2014). The company will consider 16-26 and 26-39 years of people to spread the awareness regarding product and services, which could influence the consumer buying behavior. Woolworth Limited will entail both level of people like upper and medium for enhancing the sale of product and services (Hollensen, 2015). 

Positioning plays an imperative role to improve the financial performance of the firm. It is also illustrated that once a company can make their unique image in the market consequently they can attract a huge number of consumers. Woolworth limited should provide an attractive discount on their product and services to their consumer for enhancing the growth of the firm. Further, this strategy will also help the organization to make a different image in the marketplace (Sheth and Sisodia, 2015). 

Vision statement

There are different key competitors of Woolworths Ltd named Metcash Limited, ALDI Stores Supermarkets Pty Ltd, and Wesfarmers Limited. These firms deliver certain services like financial, beauty product, homeware, footwear, and groceries services to their potential consumers. Besides this, Woolworths Limited provides the organic food delivery services to their consumers (Armstrong, et al., 2015).  Organic food delivery app will enable the organization to offer comfortable delivery options to their consumers like COD (cash on delivery), and OPD (online payment delivery). It should offer cost-effective organic food product and services that differentiate their image from the competitors in food retail industry (Keller and Kotler, 2016). 

Following chart shows the organizational structure of Woolworth Limited:

(Source: Foxall, 2014).

From the above chart, it is analyzed that marketing manager and office manager will report to the owner of the organization regarding their work. The event coordinator, salesperson, receptionist, and marketing manager will contact to both marketing and office manager. Thus, it is illustrated that marketing manager and office manager will assist the behavior and performance of subordinates and improve their performance through diverse tools and techniques (Foxall, 2014). 

The management team of an organization will make their best effort to gain the productivity of firm and enhance their profitability. The management team could be asset  for the organization because they support to meet the organizational goal and gain competitive benefit.  

Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed, and Ernest Williams are the founders of Woolsworth Limited. In addition, Gordon Cairns is a chairman of Woolworths Limited. Brad Banducci is a CEO of the organization. They are the key people in the organization.

The owner of the organization will assist the CEO of the company to operate the business. Each key people of an organization play an imperative role in the workplace (Miquel-Romero, et al., 2014). The responsibility of CEO is discussed as below:

• They support to develop the strategy of the company for enhancing the profitability of the organization.
• CEO leads the employee to implement the long and short-term strategy of an organization.
• T CEO leads human resource manager to hire the employee and terminate the employee on behalf of the norms and policy of the organization.
• The CEO ensures the expenditure or expenses on behalf of the budget of an organization.
• CEO evaluates the risk of the organization to enhance the growth of the firm.
• CEO makes policy to control the internal structure of an organization.
• They also help to make an effective relationship with consumers by directly communicate with a shareholder, stakeholder, consumers, and employee. It can support to gain the productivity of the firm.
• CEO contacts with the Chairmen to decide the time and place for conducting a meeting with the shareholder.

Gordon (Chairman): He has more than 30 years of experience in the retail sector.

Brad (Managing Director): He has over 25 year of experience in the retail and 15 years of experience as a leading retails (Chernev, 2014). 

The marketing plan will support the organization that what will be achieved in the future. It will also help to gain the productivity of organization in the adequate resources. The following table demonstrates the marketing plan of Woolworth limited: 

Woolsworthlimited will use many kinds of promotional strategy to promote their product and services. The following table shows the promotional strategy of Woolworth organic food app: 

Mission

An organization should believe that consumers are a valuable asset for the firm. The organization should use digital marketing tools to which directly community with consumers. It will also help the firm to understand the actual need and interest of people, which can lead to enhance the sale of an organization.

The following table demonstrates the financial plan for Woolsworth organic food app: 

An organization should consider different kinds of laws such as goods and services tax administration act 1999, labor law, Competition and consumer’s act 2010, and specific business laws. These laws will help the organization to attract a huge number of consumers and retain them for the long term. Moreover, it could be effective to enhance the growth of an organization and make a unique image in the market (Armstrong, et al., 2015). 

In the operation, an organization should consider different components such as production process, suppliers, plant and equipment. These are discussed as below:

Different parties will be involved to deliver the organic food service through Woolworth organic food apps such as distributions, retails, and wholesaler and delivery boy.  

The distributions, retails, shopkeeper, and wholesaler will be supplier of organization,

An organization should use the advanced technology to launch their product and services in the specified market. It will also help the organization to make flexible operating process in the working place. This app will be effective for each season because the organic food can be consumed in all season. An organization should consider many communication channels for promoting their product and services such as digital marketing tool, telephone, direct marketing, telephone, direct and mail (Keller and Kotler 2016). These communication techniques will aid the organization to develop a robust relationship with the consumer and enhance their sale in adequate time and cost.

Woolworth limited will use many kinds of payments method like Paypal, cash credit, cheque, and gift card. It will also enable the consumer to select the payment method as their convenience. Woolworth can also make a credit policy to avoid the uncertainty regarding credit and make a favorable relationship with customers. As a result, the company would be capable to generate their profitability. The company should also make and policy towards the warranty and refund to develop a unique image among the market players and get competitive benefits. Woolworth limited will obtain the higher profit from such kinds of policies. The company will also determine the quality of product that will be delivered to the consumers (Miquel-Romero, et al., 2014). Through this, an organization could be capable to enhance the productivity and gain competitive benefit in less time. 

Objectives

An organization will use the implantation plan to launch their new product and services. It could be imperative to gain the profitability and productivity of an organization in the adequate time and cost.  The following table shows the implementation plan for Woolworth Limited:   

Conclusion

From the above discussion, it can be concluded that the company will use the STP strategies to categorize their customers for offering organic food products wherein it will segment 16-26 and 26-39 years of individuals of urban area to provide their services. It can also be summarized that an organization will also use the digital marketing tools such as Youtube, Facebook, Twitter, and snapchat to directly communicate with consumer and spread the awareness towards their product. It can also be explained that Internet and Direct mail method will be used by the organization to directly converse with targeted consumer. Finally, it can be concluded that total start-up cost for developing organic food delivery app would be $200,000.00.   

References

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