Selecting a Workplace Organization or Personal Goal
In this report, I select ‘Uncle’s café’ for the business planning and management. Uncle’s Café is having different services and products for various customers. It provides breakfast, dinner and lunch facility to their customers. A multi service café have services at table as well as home delivery too. It is having 14 tables in their premises. Therefore, it is also called 14 tables café. There are many specialties in uncle’s café, such as coffee, and fast foods.
It has a proper management system for customer, such as order, deliver, and billing. It is famous in the city from their products and services. Some dishes are special that makes it unique. It has five branches in the same city. It is situated in Brisbane, Australia. Brisbane is situated at bank of Brisbane River.
This café is well organized as per requirements and it has different facilities for customers as well as employees. Uncle’s café is famous in the city because of their food quality, products and services. There are few competitors are present in the market for Uncle’s cafe. Therefore, they should take competitive advatanges from the technological changes in the systems as well as better services.
Mission: Uncle’s Café is having many missions for their business in different cities as well as international level. Higher management wants to establish a chain of food at international level. Therefore, they put many efforts in their products and services. It is a way to achieve their missions and vision. Mission is based on the business market (Anderson, et al., 2009).
Customer’s satisfaction is a best way to growth of business. Therefore, they are trying to fulfill all the desired requests of customers. Café is targeting current market that have different requirement. It is work for identification of threat and vulnerabilities of the management system. Digital technologies are beneficial for the mission of organization (Bharadwaj, et al., 2013).
There are so many things to change for taking competitive advantage. Target market is different customers that are frequently or daily order some food. They have many customers that are coming at daily basis. It is a way to make them permanent customers with better services and products (Chesbrough, 2010).
Business steps are beneficial for the business of organizations, such as technical changes, management strategies and many more. Business steps should consider target market as well as customers. There is business to customer relationship in this field. Therefore, café must satisfy their customers from their products and quality services at every time.
Overview of Uncle’s Cafe
Source: (KISSFLOW, 2018)
Business processes are having three parts to maintain all the things, which are business goals, business steps and stakeholders. Uncle’s café is having specific goals, as it have five different branches in a same city at different areas. They are providing same quality and services to all five locations for getting customer’s faith (Hutt & Speh, 2012).
Stakeholders are affecting the business processes. In addition, customers are also stakeholder in the café business. Therefore, café should consider customers in order to their demands from them. Business process is a way to handle challenges of different conditions. Stakeholders must satisfy with new business processes in order to growth as well as revenue from the business.
All these things are necessary for overall growth of café. Here, uncle’s café is providing better services to their customer still they are requiring technical changes as per the customers demand. Business strategies are helping in the growth of organizations. Therefore, café should include new strategies for the growth of business process of café.
Source: (360strategy.co.il, 2011)
It has different business steps for growing their business, such as target different location of a same city. They are having special products and recipes that are not available at any café, such as Uncle’s Coffee, Uncle’s pizza, and many more. They are having limited stakeholders that are customers, owners, shareholders, competitors, employees, suppliers, government, communities, media, political group, worker union and environmental groups. Business should have a strategy to implementation and execution (Martin, 2009). There different strategies for target market as well as getting successes in business. These seven factors are useful for growing the business with the better strategy.
Mission statement: mission of organization should be clear. Therefore, a particular area is covered as per the requirements and mission of the organization. There are different things that help to achieve the mission of organization. Uncle’s café is having a mission to establish their business at international level. They required better management systems, staff, managers and different things for better success of their business (Meskendahl, 2010).
Marketing Plans: Marketing plans are so beneficial for achieving the target and mission of the organization. Uncle’s café is having different plans for their business that are helpful for achieving successful growth. It is a way to fulfill the requirements of customers and it makes a better business for organization (Osterwalder & Pigneur, 2010).
Sales Growth: Uncle’s café is providing different offers to those customers, which are continuously visit café. They have some loyalty programs for the customers that attract them to visit repeatedly. Sales can be growing though online marketing and services. In present time, customers are not having time to visit the place because of shortage of time. Therefore, café can provide online booking of order with delivery services to their customers. There are third parties also available in the market for delivery services. Therefore, if feasible, they can hire these services for delivery of products.
Mission of Uncle’s Cafe
Alliances: Uncle’s café is having bonding with their stakeholders. It is a process in which organization connect with different persons, bodies, departments and many others for business growth. Government department authentication is required to setup business as well as running it.
Regulatory: There are different regulatory comities for business as well as communities. They all are requires for proper business. There are different laws and regulations for running a business. Therefore, organization should follow all legal constraints of regulatory committee (Weiss, 2014).
Efficiency improvement: Employees are assets of an organization. In addition, they are providing services and products delivery to the customers. Therefore, they are assets of organization. Uncle’s café has more than 50 employees at a single site. Efficient work is providing improvement in the efficiency as well. Therefore, qualified and skilled employees are beneficial for growth of an organization in future. Uncle’s café is having qualified employees. They are having different skills for managing the work. Their communication is so nice and polite to the customers as well as other staffs (Saunders & Lewis, 2012).
Organizational change: organizations are required different changes related to operations, products and services. Therefore, qualified and knowledgeable employees are required to understand the changes and make it better for growth of organization (Scarborough, 2016). Below diagram is showing a problem-solving model for handling different changes in the business processes.
Source: (360strategy.co.il, 2011)
Business should have a business process that is suitable for that particular business. Uncle’s café is a series of fast food chain and it has a clear mission and vision for their future. Below figure is showing order process uncle’s café. It starts from the arrival of guest at café and end with their leaving. In between, different processes are going on as shown in below figure. Customer can make their choice for order from the menu (Teece, 2010).
Uncle’s café is following a good way to handle customers demand. There are many faults occurred in the system in few conditions, such as number of customers are high, number of demand is high and less employees. Therefore, they should implement waiting system for customers as well for shorting of this problem.
Café is following the below mention process map for their products and services. In this process map, it is showing a process of handling request of customer. It start from arrival of customer and it end with leaving of customers. In between, many processes are going on parallel. Therefore, all the processes should be continue to make customers satisfied, such as kitchen process and attending the customers.
Marketing Plans for Uncle’s Cafe
Source: Author
Customers can ask for bill and they can use their credit card and debit cards for payment. It is a simple flow of a business process of uncle’s café.
Source: Author
Second process is payroll system of employees in Uncle’s Café. It shows in above diagram. Payroll system is different options for employees pay, such as extra time or overtime at café is also include at payment time. It provides complete solution for payroll of all staff members (Trade Commissioner Service, 2018).
In business, all the processes are having a relationship and it is required for the growth of organization. All the business processes are providing help to each other and it is a way to get success in business.
There are few basic needs of a business that is qualified employees according to work. Business requires better strategy for that business. Business required a strong relationship with their stakeholders, such as customers and employees. There are few cross-functional maps example that are providing information about the system processing (Trkman, 2010).
Source: Author
In present era, website is a first thing for integration for business purposes. Therefore, website is always up-to-date for better relationship.
Source: Author
Website is providing a better impact on the customers. Many facilities can include at website. Customers can order through website (Faber, 2018).
Uncle’s café is having different business process and all are required technological changes for improvement of efficiency of the system. There are order delivery systems in which customer arrival to leaving all the processes are scheduled by the system. Order delivery process is important part of café, as customers are a big stakeholder in this business. When a customer arrive in the café then A person welcome his or her and provide a proper seats according to their requirements and interest. First impression is last impression. Therefore, welcome them with full of energy. Next step is welcome drink, so they can feel relax and better.
They are not supposed to wait for long time. Therefore, a particular estimated time will provide to them. Order should be delivering in that estimated time. A person is always monitoring to the entire customer for proper help and suggestions. It makes them comfortable at café. In addition, customer feels better and spends more time at café. It makes business for café as well. They play small games, such as snooker, and many other.
|
Strengths |
Weaknesses |
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· Nationally known, strong and valuable brand · Medium accessibility · Uncle’s café national responsibility strategy |
· Suppliers dependency · Health issues in consuming products · Dependent on local government operating segment · Future growth is depend on national market |
|
Opportunities |
Threats |
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· Products and services innovation · Expend national operating segment · Expend in national market |
· Supply and price of product is subject to significant volatility · Large number of competition · Economic condition might decrees customers spending |
Sales Growth of Uncle’s Cafe
SWOT analysis is providing strength of café that are useful for marketing. It also provides weaknesses of the café. Therefore, managers can take necessary actions on them. Opportunities are provide motivation to employees and organization for effective working. SWOT analysis is also providing threats of the café. However, every business is having threats. Managers do not ignore them.
Uncle’s café is most popular café in Brisbane and it has a good image in customer’s mind. Most of the customers are visit this place because of their products and services. Order delivery service is the best part of this café. Best food, best delivery and best culture are three most important things of uncle’s café. It makes it different from others. There are latest system for order and payment with high security. It is less with cameras and other security alarms.
Business processes are always required changes as per target market. Therefore, new technology and systems are introduced in the uncle’s café. In next section, technology and strategic alignment will discuss.
Technology is base of most of the business as it provides a best way of business communication and reporting systems. In present time, latest Point-of-Sale (POS) system is fully secured with cyber-security and cloud computing services. Uncle’s Café is presently working with normal token system that is not feasible and reliable. Sometimes, it creates confusion in orders of customer ( Matteo & Floridi, 2009). Therefore, POS system is used that provide better information to everyone, such as kitchen, waiter, manager and other. They should adopt the E-payment system for food order and payments. This type of system is implemented at various places, such as burger king, McDonald, and many others (Jin, et al., 2007).
Technologies are providing help to enhance business in many terms. First, it makes fast processing of different services, such as order, payment any many others. Automation is useful for the different processes of food making and other services. However, machines are reducing the work effort of employees and it provides better efficiency (LEE, et al., 2016).
IT services are helpful for managing the different processes of an organization. In case of Uncle’s café, they should have a mobile application for online order and delivery, such as Pizza hut, and dominos. Mobile application is also connected with the main system and it makes easier to order and payment (McDermid, 2008).
Uncle’s café will also planning for introduces new UPI for payments, as not everyone is having cash in their pocket. Online payment is requires high security. Therefore, it is used third parties for payment transfer through mobile devices (Quinn, 2010).
Alliances and Regulatory Compliance of Uncle’s Cafe
POS system can provide daily report as well as weekly and monthly report. Those reports are useful for the analysis of different things and it is used for decision making for many processes, products and services of café (Wright, 2011).
Business ethics are also known as corporate ethics (Trevino & Nelson, 2016). It is used for the ethical problems in business environment. It is applied on entire organization as well as all staff members (Rossouw & Vuuren, 2017). These ethics are originated from different sources, such as legal system, individuals, and organizational statements (DesJardins, 2014). Business ethics are refers as contemporary organizational standard, set of values and principles that govern the behavior and action of an individual in the business company, such as employees (Ritter, 2006). It has two digestions, descriptive business ethics or normative business ethics. Sales and marketing ethics was created form virtue ethics perspective (Crane & Matten, 2016).
Ethics are useful for business and stakeholder’s main point is finding different processes are ethical or unethical (De George, 2011). They do not want any legal issues from unethical work. There are some unethical issues, which can create a problem for business, such as fairness, misuse of organization’s resource and time, fraud with customers and abusive behavior in organization (Reynolds, 2011).
Cyber-security systems are used for payroll system and other financial systems. Uncle’s café is having a fast communication and better services because of technological changes. Technologies are always providing better solution of different problems. It is a way to compete their competitor through latest technologies in their business.
Strategic alignment is processes in which differ things are processed that are operating environment, strategy, culture, and leadership. First things are customers or market needs. It is necessary to identify customers need for growing the business.
Source: (Group, 2011)
Organizations should response according to those needs and they should develop strategy, which is better for business. . In case of Uncle’s café, they find popular items that are having high demand as per customers order list. They always provide discounts and offers on those items for better marketing.
Uncle’s café should maintain requisite culture for their customer that provides a better feel. Therefore, they visit that place repeatedly in future. Café is also required good managers. A good leader is always motivates their followers and they can easily handle critical situations. In café, if customers face any problem then mangers should handle it politely for future business (Wright, 2011).
Efficiency Improvement and Organizational Change of Uncle’s Cafe
Conclusion
It is concluded that from the above parts of this report that identification and justification are necessary steps for the business report. It is explain about the mission, target market and strategies of uncle’s café. In part two, this is described about the process mapping and analysis in which it is explain about the identification and justification of uncle’s café business processes and cross functional maps.
This report is providing business process report of uncle’s café. It is a well-known café in the city and it has five branches in the city. Business process should follow the strategies for growth and they must use technology for their business processes. IT services are beneficial for the organization in many terms, such as cloud computing, servers, IT infrastructure and security.
In part three, it explains about the role of technology and strategic alignment for a business of uncle’s café. It provides use of technology in the business process for efficient growth of uncle’s café. It is also explaining about the ethics and processes in business.
Finally, it is concluded that any organization required good strategies and process mapping for better growth of organization as well as they should follow recommendations.
Uncle’s Café must follow these recommendations for their growth and popularity. These recommendations are beneficial for long-term advantages as well as future growth. These are the recommendations for uncle’s café:
- Establish an IT infrastructure for the management of different sites with the help of servers and networking.
- Process mapping is must followed for the future processes
- Develop a team for relationship building
- Establish royalty offers for the customers for business relationship
- Provide benefits to employees in term of incentives based on their working
- Develop code of ethics for the organizations
- Establish customers feedback facility online
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