Project Objectives
The trend of Social Media networking is currently popular in all organization businesses and institutions (Bharadwaj, 2013). The influence of modern media has penetrated to all aspects of people’s life both personal and professional. Website users can not in any way avoid it. Nowadays there are Facebook comments and likes, Google services, Twitter comments, YouTube videos and much more which attract people’s attention and make them interact with each other.
Business and organization and even community and government currently communicate through social networks. Social networks open new opportunities but also challenges to business, and their business and people need to establish a system that can protect their information and privacy and also should be ethical while using social media.
All the big organization and companies have trust in social networking, and according to them this has the positive impact on the running of companies and organization for profit maximization hence they have embraced the system for the benefit of the business.
The use of social media networking in this age is now popular for interaction between people to people through social media like a web which makes the communication easier for the people not like before, and it has become an important tool of marketing for the customer (Tomse, 2014). The scope of social networking is increasing, and currently, it gives full support to the companies in enhancing easier communication. This study of social networking analyzes the effect of social on businesses
- To examine the significance of Social networks in the business field.
- To establish the relationship between social networks and sales promotion
- To make recommendations on how to use social networks in business for better performance.
The study will be based in Australia, and the target population will be the people who are in business and those who intend to join.
Customers have embraced social media technology because of time management, and they use social media to interact, and hence the producers reach customers in a wide range easily (Kramar, 2013).
Through social media like Facebook and Twitter during interaction business get informed through close contact with customers about their product and how customers view their product (Stelzner, 2014).Through the comments and the likes from Facebook and twitter the employee, and the employer gets the views about the quality or quantity of their product since they check from time to time the comments of the customers.
In carrying out advertisement through media business at the same time can receive feedback about their product without time waiting for feedback (Rothaermel, 2015). In this way, the advertisement will be effective since it will cover a wide range of users on the internet.
Advertisement through of goods and services media will cover a wide range of customers and other users since many customers today use social media to interact and hence business gets more customers.
Customers are very important to the success of any business, and their needs and cry should be heard (Zhou, 2013). The business in the social networks does have a link to hear complaints of the customer and act on it accordingly.
From the website, the customers could search the information about the product and services offered by the business (Tiago, 2014. This enables the business in marketing the product to pool more customers through media for more profit.
Project Scope
Through the interaction on network platform the business takes their product for advertisement, and at this point, the business gets to know product and services of their competitors by checking from time to time their goods (Aral, 2013).
Before the evolution of new technology it was difficult to reach the desired target of the product but today due to social media business can be able to reach to its targeted audience.
Many organizations today advertise the vacancies of the jobs in the market through internet and customers apply online for the job.
Social networks consume more time since apart from writing articles about the business it also dedicates more time online to serve the customer’s needs. In the product advertised.
Sometimes It is difficult for the customers to have an interest in the product.(Bott, 2014). This makes the business to look for another alternative to search for another user at the end they lose their resources.
Since the companies need to have the full information about the needs and expectations of the customers to be used to produce the viable product they enquire information through social media (Borgatti, 2013). Some customers and users of the website have the attitude that it is not safe to share their private information on the internet.
The social networks like Facebook tweeter are free from regulation, and in this case, some may write some information which can affect the reputation and image of the business since it is not regulated (Kasemsap, 2014).This can make business to lose customers to other competitors.
Through the interaction of customers and employees on social media, the employees can share vital information of the business to the competitors
It is costly to carry out business activities through the social media to meet the needs of the customers and business.
Not all the customers afford the machines to get into the internet and hence the business does not rely on only social media carrying out business activities hence it creates a challenge for the business.
In this research field work will be done to analyze and investigate the problem. Therefore, research philosophy will be selected to evaluate the effect of social networks in promoting the sales in business.
Inductive research approach and deductive research approach are the two categories of research approaches.in this approach inductive and deductive approach can be used but in this study deductive method will be used in order to establish the relationship between the social network and sales promotion variables.
Survey strategy and research strategies are commonly used in project proposal since it is appropriate for the research. In this case, research strategy will be applied where a number of evidence will be used to examine the research problem. It will be used to gather information from the print organization in Australia representing the small business.
The two methods of data collection are primary and secondary data collection usually used in a research study. Primary data, in this case, will be collected through one on one interview with the employee from one of the print company in Australia. Most questions in this case study will be open-ended Questions. Sources of Secondary data will be used to gather secondary information that is related to the research.
Literature Review
Probability sampling and non-probability sampling methods are the two methods of sampling used in a research study. In many cases, in research, there is an equal probability to select to the sample in probability method. For the non-probability sampling, respondents are selected from the population non-randomly for the sample. In this research study, Probability sampling method will be applied as the sample will be selected randomly and equal opportunity will be there for the small market enterprise to select a sample. 2-4 employees including the Owner, Managers, Marketing Manager in selected Print Company in Australia will be the sample of this research study.
In instant print company in Australia, one to one interviews will be carried out with the employees using open-ended question. Secondary data in this research study will be collected from tools like books, journals, website and even newspapers.
In this research study Quantitative data will not be analyzed and gathered but for the qualitative data Thematic analysis will be used to analyze the data. Qualitative data will be collected and gathered from the primary and secondary date of the study.
The researcher will make sure that all the information gathered from the sample will be and secure.
This research study is limited to qualitative data will be limited to this research study and the quantitative analysis of data will not be used. The sample size used in this study will not be adequate for analyze the research problem. The responded might not give accurate information that can use to analyze the research problem. From the selected company in case of the issues from this company it will be applied to all businesses in Australia in resolving the research problem, and in this case, it may not be the real impact of the population.
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Activities |
Time-scale |
Resources required |
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Planning and preparation of the proposal. |
2 weeks |
MS Word software, Google Scholar service |
|
literature Review |
2 weeks |
MS Word software, Google Scholar service |
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Perform primary research and gathering secondary data |
3 weeks |
Email software and people support in conducting one to one interviews. |
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Primary and secondary data Analysis |
3 weeks |
MS Word software |
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Make conclusions and recommendations |
2 weeks |
MS Word software |
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Finalizing research project documentation |
1week |
MS Word software |
Figure 2: Time Table for the research
Conclusion
In the discussion of the impact of social networks in business, we find that in modern advertisement social networks plays an important role in influencing the customers. (Halls, 2009). In comparing the consumer opinion and their behavior, the consumer in one point can trust the information posted through media, but in the other point, they trust more information which is official and information from their families and friends than the one from paid service on the internet.
Social media in business can come up with many good impressions, but at the same time, it can cause damage and mistrust leading to the loss of organization or business reputation. Businesses should use the social network wisely and correctly since it can cause a positive and negative effect while interacting with the customers. With clearly defined social media code they may enhance the trustworthy image of the business hence attracting new customers.
Reference
Aral, S., Dellarocas, C.,&Godes, D. (2013). Introduction to the Special issue-Social Media and business transformation: A framework for Research. Information Systems Research, 24 (1), 3 13.
Bharadwaj, A., El Sawy, O.A., Pavlou, P.A.,& Venkatraman, N.V. (2013). Digital business strategy: toward the next generation of insights.
Borgatti, S.P., Everett, M.G.,& Johnson,J.C. (2013). Analyzing social networks. SAGE Publications Limited.
Bott, E.,& Spillus, E.B., (2014). Family and social network, roles, norms and external relationships in ordinary urban families. Routledge.
Hall S., Rosenberg Ch. 2009. Get connected. The Social Networking Toolkit for Business. Entrepreneur Press. 2009. ISBN 978-1-599183-589
Kasemsap, K. (2014). The role of social networking in global business environments. The impact of emerging digital technologies on leadershi[ in global business, 183-201.
Kramarz, F., &Thesmar, D. (2013). Social Networks in the Boardroom. Journal of the European Economic Association, 11 (4), 780-807.
Rothaermel, F., (2015). Strategic Management. New York: McGraw-Hill.
Stelzner, M., (2014). 2012 social media marketing industry report. Social Media Examiner, 1-52.
Tiago, M.T.P.M.B.& Verissimo,J.M.C. (2014). Digital Marketing and Social Media: Why bother? Business Horizons, 57 (6), 703-708.
Tomse, D.,& Snoj, B. (2014). Marketing Communication on Social Networks: Solution in the times of Crisis. Marketing, 45 (2), 131-138.
Zaglia, M. (2013). Brand Communities embedded in social networks. Journal of Business Research, 66 (2), 216-223.
.Zhou, L., Zhang, P.,& Zimmermann, H.D. (2013). Social Commerce Research. Electronic commerce research and applications, 61-68
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