Business Research Method – Social Media Marketing: Advantages And Disadvantages

Project Objective

Discuss about the Business Research Method Social Media Marketing.

Social media is considered as a most significant tool for the marketers to deliver their message to their target audiences. The organizations are using a social media platform to promote their products and services. The social media marketing has helped the organizations to communicate and stay connected with their customers. The social media has helped the organizations to attract a lot of customers and also increasing their online presence in the market. The business environment has changed, and many organizations are adopting different promotion techniques and strategies to gain the competitive advantage (Barker, 2017). The communication technologies have enabled the organizations to communicate with the customers in an efficient manner as well as stay connected with them. However, the social media marketing has some advantages and disadvantages also. The researcher will collect data and information from different source to complete the research study.       

The objective of the project is based on the nature of the research topic. The main objective of the project is to determine and evaluate the advantages and disadvantages of social media marketing.  

Social media marketing has enabled the business organization to interact with the customers. The social media market is an important tool for raising the brand awareness. The social media platform has allowed the customers to give their feedback and reviews on the basis of their experiences with the products and services. The customers are able to give negative and positive feedbacks, and it has increased the competition in the market (Bowen and Ozuem, 2016). The customers are able to use quality products and stay connected. The companies in the market have to increase their quality of products and services due to the increase in the competition. It has provided a wide platform to market their products and communicate with the customers. However, apart from this social media has disadvantages that affect the business environment. It can prevent organizations to make necessary changes and also has to invest in the social media marketing. Many people can express misuse the platform by giving negative or false information about the products and services (Funk, 2013). The copyright and trade are also a major drawback as it is the essential part of the brand organizations. The flow of false and negative information can impose a significant impact on the views and perception of the customers in the society. The other limitation is the increase in the number of cybercrimes that imposes a significant threat to both the marketers and users. Thus, the use of effective security system is very much important for both the organizations and customers (SHELDON, 2017).   

Project Scope

The overview of the social media is surrounding the explanation of the work which is revolving round the works as it is being explained in this case. This is showing the development of the work structure which is illustrating the application of the terms which are related to the social media and the networking as it is related to the promotional activities. Various facilities can be appropriately described by illustrating the application which shows the ability of the users as it shows the acceptance of the use of the application in the field of the ability (Davies, 2010). This is surrounding the overall improvement of the technology and also the rural areas needed to be developed with informing them about the modern technologies which are showing the business administration of the organization. The overall development of the work can be easily facilitated by the use of the social media and also the appropriate exchange of the information can be easily made by illustrating work in an appropriate way. The enhancement of the work can be easily identified by illustrating the possible communication ways by which the explanation of the social media can be easily made by showing the explanation of the certain posts and also the discussions are made by the help of the online forums (Dewing, 2010). This simply explains the part which is being used for showing the accessing of information by the help of the opinions. The review of the advantages and the disadvantages of the social media are showing a drastic effect on the production of the appropriate sharing of the information in just a second and also all types of the people can also be share their thoughts and the opinions to the public. The sharing of the information is simply defined to be the sharing of the thoughts as it is being appropriately conducted by illustrating the feelings and the belief parameters. These are identified to be the advantageous processes which are included in the form illustrating the measurements as it is argued by showing the limitations at this point. The customers also are able to use the technologies for the communicating with their near and the dear ones and also the experts are showing the improvement in the technique for the betterment of the mode of the communication (Etzel, Walker and Stanton, 2007).

The disadvantages of the usage of this system are illustrated to be showing the investment made in this industry will create a downfall of the company as it is showing the false information which can be easily misstated by the users. Therefore the negative opinion can be easily provided in the form of monitoring the services which are involved in showing the improvement of the information as it is being explained by the people (Lomborg, 2014). The copyright and the protection acts are provided in the form of the work. This is illustrating the negative effects which are created by the establishment of the work and also the explanation of the work is showing the online view forums and also the social media technology is creating a negative impact on the health and also the brand image is being diminished.  

Literature Review

The research questions will help to determine and evaluate the important areas of the research study.

• What are the advantages and drawbacks of social media?

• What is the importance of understanding the social media marketing?
• What is the use and application of social media marketing?

The reliability and the validity approaches are explaining the fair and the true representation of the research process used. The sampling process enables the researcher to gather the qualitative data by interviewing the managers of the organization in which the sampling size is illustrated to be 5. The research collects the data by the process of qualitative data analysis which enables the researcher to gather the data with the help of numerical process (Christensen, 2008). The variable specifications are provided in the form of showing the illustrations of the data which are used for gathering the appropriate analysis of the report and also the enhancement of the work are being made. Therefore, the analysis is showing the illustrations of the work. The research fruitfully gathers the data by the help of the qualitative data and also the explanations of the research is being made by showing the enhancement of the work (Patton, 2009).

The process is showing the quantitative data in the form of conducting a survey to the 50 respondents with the help of the sampling size as determined by the researcher for the research. The conduct is being made by showing the enhancement of the work and also the sampling of the data. It is showing the expansion of the work and also the survey process is conducted in the form of the questionnaires. The enhancement of the research can be made by showing the collection of the true data which is being made by showing the illustrations of the work.  The quantitative research methodology enables the researcher to collect the pool data by undertaking the design which is used in the form of the questionnaires in the research (Thieling-Di Rico and Aljian, 2009). This is simply illustrating the form of the data collection process used by the researcher to fulfill the analysis and also the findings can be easily made by representing the views of the respondents.

The researcher will use different techniques and methods to analyze the research topic, and this may create complexities. The research does not focus on limitations that are associated with the use of the social media marketing. It has also not provided different ways that can be used to deal with the negative impacts of the social media marketing. The limitation of the research study is instant and unknown in nature (Forrester, 2006). The researcher will use different tools and methods to overcome the issues. The researcher has to cut the cost and complete the research work on time. The researcher may face language barriers while collecting information and data from the participants. The researcher may also face different problems while completing the research such as collection of appropriate data and information.   

The time frame will allow the researcher to list and arrange the tasks on the basis of the requirement of the research. The use of Gantt chart helps to list and arrange the tasks as per the time is taken for the stages of the research study (Sachdeva, 2009).

The research has described significant tasks that are required for the completion of the research study. The tasks are highlighted that are associated with the research study.

Conclusion

The main focus of the research is on the advantages and disadvantages of the social media marketing. The researcher will collect information and data from different sources in order to determine and analyze the research study. The researcher will use different strategies and techniques in order to carry out the research study. The social media platform has provided wide opportunities to the organizations to interact with the customers in the society. However, it has also some limitations that impose significant threat to both the organizations and customers. The researcher will collect responses from the participants to examine the research study.   

References

Barker, M. (2017). Social media marketing. Australia: Cengage Learning.

Bowen, G. and Ozuem, W. (2016). Competitive social media marketing strategies. Hershey, PA: Business Science Reference.

Christensen, L. (2008). Experimental methodology. Boston: Pearson/Allyn and Bacon.

Forrester, E. (2006). A process research framework. Pittsburgh, PA: Carnegie Mellon University, Software Engineering Institute.

Funk, T. (2013). Advanced social media marketing. [Berkeley, CA]: Apress.

Patton, M. (2009). Qualitative research & evaluation methods. Thousand Oaks, Calif.: Sage.

Sachdeva, J. (2009). Business research methodology. Mumbai [India]: Himalaya Pub. House.

Thieling-Di Rico, K. and Aljian, P. (2009). The research process. 1st ed. New York, NY: Insight Media.

Davies, A. (2010). Social media. 1st ed. [Ottawa]: Library of Parliament.

Dewing, M. (2010). Social media. 1st ed. Ottawa: Library of Parliament.

Etzel, M., Walker, B. and Stanton, W. (2007). Marketing. Boston: McGraw-Hill/Irwin.

Lomborg, S. (2014). Social media, social genres. 1st ed. New York, NY [u.a.]: Routledge.

SHELDON, P. (2017). SOCIAL MEDIA. [S.l.]: LEXINGTON BOOKS.

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order