Project Objective
The act of buying and selling the market is an important activity which is involved in the transfer of goods from the producer or the seller to the consumer or the buy. With the beginning of the social life, the focus is mainly on how the business is primarily able to handle the emerging global culture (Kumar et al., 2016). There are different stages of the production, sales and the brand management where the motivation is mainly by the technological opportunities and working over the motivation by the technological growth. The individual customers are important with the development of Internet, which reinforces the new market.
In the technology driven world, the focus is mainly on working over the different series of the development of the product. The consumer might be able to build the product with the different products and the services that are conceived, manufactured, promoted, priced and distributed as well (Rajput et al., 2016). The advertisement is the best and the effective paid form of communication that helps in handling the system with the cases where the consumers are also aware of the product and the company.
To understand the internet marketing with eBay, it is important to focus on how the different products on eBay can handle the changes with the focus on the user experiences. With this, the technology also allows the user and the products to work on visualising the products with different configurations and the combinations.
The e-marketing is based on the quality of the product and the price where the company need to handle the costs of the products with the drastic changes over the internet (Shi et al., 2017). This also helps the consumer to work on deciding about the price of the product, place and the promotion factors on eBay. With the rapid development of the internet and the information technology, eBay has been able to compete with the best online competitors and is able to move the market. The model works with the relationship between the trust and the purchasing customer. The focus of the e-commerce shopping is to handle the perceived ease of use. The information industry focus on the development with handling the changes that are related to the building and the facility development and the personnel contexts. This includes the study of trust with the potential customer who works on meeting the demands of the customer (Hallikainen et al., 2017).
Project Scope
The theoretical standards are set with incorporating the internet shopping, with the consumer intention to purchase the products from the shopping malls which is a contingent trust on the consumer. The major focus is on handling the risks with the influence on the consumer perceptions about the brand. The evolvement of the supply chain management with the attraction of the right customer includes the rising of the digital penetration which needs the different number of the customers who visit eBay (Beckers et al., 2017). The content must be specific so that the customers can understand the product functioning. eBay has been able to attract the different levels of the customers who are more than half of the customers through the referrals only. With this, not only there are deferred customers whose cost is less than the acquired but also some whose costs is less to support the use with the referral based on the technical desks. With the delivery of the content value, the customers of eBay are happy with the ensured loyalty of the online venture.
Through this, there are acquiring of the customers on the Internet with the facilitation of the personalised interactions with the customers. For the changing trends, the providing of the digital value to the customers and working on the life cycle development helps in handling the issues of the security and privacy (Turban et al., 2016). The standards are set for the business models and working over the ownership of the web experience. This includes the sense of belonging and the different benefits like the convenience, information and the fewer hassles in the quick adjustments (Chen et al., 2017). This will help in easily handling the shopping without going to the malls to buy the products. With the e-commerce development, the trust building factor has been important where the major focus is on the advancement of the economies and how the internet users have a clear idea of the e-shopping methods as well. Through this, there are other internet users who are working on the e-shopping websites mainly due to the lack of the e-commerceknoweldge which directly affects the Chinese customer judgements (Walsh et al., 2017).
Question 1: What are some of the trust levels of the traditional advertisements and the online advertisements?
Question 2: How is it possible to administer the effectiveness of the advertisements on the internet?
Question 3: What are some of the reliability methods which are important in the internet advertisement for a proper recalling and the remembrance?
Research Questions
The research design is based on the clarification of the doubts about the online advertisements with the effectiveness and the reliability of the online advertising which is then compared to the different forms of the advertisements. The data collection includes the secondary data of the online reports which are related to the advertisement and the primary data of the questionnaire, personal interview etc.
The specifications are based on the qualitative aspects where the data collection is important to understand about the different aspects that are being studied. The focus is on handling and working over the changes which are related to Internet shopping experience on eBay. The research is also done through the detailed questionnaire which works over the open ended and the closed ended questions. The triangulations are depending upon the approach which could be set through the different interpretations together.
This is based on working over the well-structured interviews where there are different number of respondents who are there on the phone as well as through the face-to-face interview. This is mainly to make sure of the different set of questions being answered with aggregation and then working over obtaining the answers as well.
This is depending upon the cases where people of 18 years and above who are involved in the shopping are included in the study. The focus is mainly about making sure of the different perceptions of the use of internet for the buying of products. Along with this, there is a covering of the different institutions that includes the reactions and views of the customers depending upon the research. The sample is representative of the population which is being studied along with working over the representation and interpretation of the different forms of the study population.
Through the sampling, a proper research is based on how the consumers can perceive the advertisements for the information and the awareness. This is important to understand the thinking of the influencer behind the decision making. With the change in the analysis and the development, the participants answering about the Internet shopping experience includes the details of the reliability and the validity which is easily assessed by the computing method. The study is based on building the strong relationship with the purchasing intention. The greater consumer trust motivates the consumer with the generation of intention to purchase and make use of the websites like eBay (Luo et al., 2017).
Secondary Question
This is related to the dependent and the independent variables. The dependent is the age, gender etc. The independent is the nature of the business which is set in relation to the effectiveness and the other financial statements.
The collection of data is in the form where there are consent which is for the participants and for the hand delivery. The forms are related to the participants and the responses which are for the confidential forms and standards. The questionnaires are then for the respondents which are sent through the email address. This is mainly kept in hand by the research assistants where the participants need to focus on the submission of the filled questionnaire back and make sure that all the answers are filled. This is done through the SPSS version where the data analysis software analyse and then work on the presentation using the descriptive statistics like the mean mode etc.
The response to the system is received from the different questionnaires where the Microsoft excel works with editing and handling the code of the system. The data is then exported into the SPSS version using 17 data analysis software. The results are summarized with the presentation of tables, graphs and charts.
The growth is with respect to the different factors with more advertisers and the promotions that are done online with growing penetration of the internet. The development of the markets and the advertisement budgets depend on the market share standards. The social networking is the ultimate manifestation of the user generated content which takes hold of the transformation of the media eco-system through this, the model also includes the collaborative, collective and the customised content distribution.
Conclusion
The democratisation of the media and working over the different standards help in handling the combination of technologies which leads to the complete change with the possibilities that include not only the access to the traditional media but also the micro content that has been added to the media landscape by any of the individuals.
References
Beckers, S.F., van Doorn, J. and Verhoef, P.C., 2017. Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value. Journal of the Academy of Marketing Science, pp.1-18.
Chen, M. and Chen, J., 2017, July. Effects of Internet Word-of-Mouth of a Tourism Destination on Consumer Purchase Intention: Based on Temporal Distance and Social Distance. In International Conference on Management Science and Engineering Management (pp. 321-330). Springer, Cham.
Evanschitzky, H., Malhotra, N., Wangenheim, F.V. and Lemon, K.N., 2017. Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36, pp.218-224.
Hallikainen, H., Paesbrugghe, B., Laukkanen, T., Rangarajan, D. and Gabrielsson, M., 2017, January. How Individual Technology Propensities and Organizational Culture Influence B2B Customer’s Behavioral Intention to Use Digital Services at Work?. In Proceedings of the 50th Hawaii International Conference on System Sciences.
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Luo, M.M. and Chea, S., 2017. The Effect of Social Rewards and Perceived Effectiveness of e-Commerce Institutional Mechanisms on Intention to Group Buying. In Advances in Human Factors, Business Management, Training and Education (pp. 833-840). Springer International Publishing.
Rajput, S., Chauhan, R., Kaveeshwar, D., Sisiodiya, P., Sharma, N., Jain, N. and Panjnani, L., 2016. Effect of Credit Cards Usage on Impulse Buying Behavior: A Study of Mall Shoppers in Gwalior Region. RESEARCH TO MANUSCRIPT, p.256.
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Walsh, G., Walsh, G., Schaarschmidt, M., Schaarschmidt, M., Ivens, S. and Ivens, S., 2017. Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailing. Journal of Product & Brand Management, 26(3), pp.227-238.
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