Buyinvite.com features and characteristics
Buyinvite.com operates in the wide Asia pacific region offering online shopping services. It’s a premiere online shopping club in Australia and it offers up to 80% saving on the retail price. In Buyinvite.com there is new sales every day for both local and international brands. These brands are accessible to our customers and members who can save much from buying our products. We offer children, men and women latest fashion, accessories, beauty as well as homewares brands (Shen et al., p. 976). Everyone is welcomed to join Buyinvite.com since membership is free and hence enjoy our wide variety of products. Early access of our products is crucial since they sell out very fast, especially our daily deals which are available only for one day. When the sales are out of stock, they disappear from the website therefore it prevents customer ordering products which are already finished. This paper discusses the role of E-commerce in Buyinvite.com operations, globalization process and ethical issues, the features and characteristics of Buyinvite.com, advantages and disadvantages in relation to customer interaction and usability and e-commerce implementation strategies.
Buyinvte.com has grown tremendously in the recent years due to its great deals. It is part of APAC sale Group with buyers from Europe, United States, Asia and in Australia. The accessibility of the website is quite simple as it requires only member’s registration which is absolutely free. It offers best brands of various unique products that makes it sell big (Lowry et al., p.79). The members receive a notification every morning on the new services and products available. The new arrivals are sold out every day lasting for about three to five days. The company offers great sales with 80% off the retail prices.
Buyinvite.com has the best bargains ever. This is the main feature that has seen this company grow and expand greatly. From the customer’s review, every one recommends this organization due to their bargains power which allows people to buy many products at a go. It also has a great range of sales which are of good quality. It has awesome account details that are easy to follow and their customer services are of high standards. The communication between the customers and the organization is excellent which is accompanied by fast response (Huang and Benyoucef, p. 259). When a client orders a certain product, they receive a notification via email and they keep on communicating until they receive their product(s).
Main business features of the website
Buyinvite.co offers a wide variety of opportunities for customer to shop from. Good prices of their services places them ahead of other online shopping organizations. Buyinvite.com is very responsive on the customer’s complaints on the website. Customer reviews plays a major role in the success of Buyinvite.com. Customers express their views and feelings both negative and positive on how we offer our services. We are able to take positively their views and improve where necessary so as to retain our customers and have their loyalty (Floh et al., p. 659). It also offers promotions regularly where we give a shopping voucher to one customer who has given an elaborate review on our services. Buyinvite.com enables even people from the remote areas to access products and services of great designers that only town people could afford.
Despite the many advantages of Buyinvite.com, it has some few disadvantages that it has to deal with so as to grow more and more. The main and the only mode of communication is via email. It should increase channels of communication so as to cater for a wide range of individuals. They sometimes also do not keep up with their delivery time. One customer gave a review of how frustrated she was with Buyinvite.com because they didn’t deliver her order in time. When they did deliver however after airing her complaint, the packaging was not of high quality as she expected given the product ordered was a gift to her friend. Shipping time is also a problem in Buyinvite.com. it requires the clients to know what they really want before putting an order. Once a client has ordered and the product delivered, you are not allowed to return in case it does not fit well (Craik, p. 62). This is a major negative for Buyinvite.com.
In order to enhance their delivery services, there ought to be an efficient and effective communication and interaction between the organization and the clients. This creates loyalty and trust among the customers. Buyinvite.com has designed their website relatively simple that enables any person to be able to access it. No obligation to purchase once you are a member but it requires an invitation from an existing member, something that a friend can recommend and get credit on that. Before the sale of a new product, an e-invitation is sent to each and every member so as they can access the product details and place an order. A sneak-preview is also given which comes in form of custom built video trailer, stating the features of the new brand and opening and closing sale date. Payment method is also relatively simple as one can pay via online through eWay and Westpack via PayPal (Xu, p. 169). It has a robust customer service policy which guarantees efficient delivery system to the customers and interaction with their customers.
Positive and negative aspects of Buyinvite.com
A business model is key for the success of any organization. It designs how a business ought to be conducted in its operations so as to identify sources of revenue, target customer and be able to generate profit. Business model focusses more on the costs and pricing of the products and services with the aim of enhancing productivity (Spieth et al., 243). Buyinvite.com business model is based on a successful European business model that aims to enhance sustainability and social development and responsibility. Various business models have been postulated but Buyinvite.com has embraced cut price to gain industry model. Buyinvite.com website is user friendly and it has developed international relationship with various leading supplier brands. The authenticity of the services sold is guaranteed and the website is designed in such a way you can set a calendar reminder in case you need to be reminded of the sales.
E-commerce is the process through which an organization sells its products and services via internet. Selling purely online it’s not simple as it may seem or sound. Many logistics needs to be put into practice and critical planning is essential. E-commerce requires sophisticated management and implementation technology. It demands a devoted purchase and payment process as well as the support systems. Buyinvite.com uses the Clicks-and-mortar strategy. This strategy is the best in online selling since it incorporates various retailing resources such as brands, stores and channels (Chen et al., p. 278). Buyinvite.com advertises its products first on the website before selling. The customers therefore, can able to access the details of the service or product such the design features before ordering. Merchandise is very crucial in the success of e-commerce business. Frequent updating of the services you offering is critical. This is an area Buyinvite.com understands so well since they advertise new arrivals every day. Payment means, security and return policy is also crucial. Efficient means of payment and appropriate return policy determines the success of e-commerce business. Protecting customer’s information such as purchase details from fraud and hacking is also essential (Ratnasingham, p. 318).
Buyinvite.com has embraced technology and has been able to introduce and implement many strategic plans that has seen them grow. It has come up with tier one fashion brands, implemented social platforms for interaction with their customers as well as system and process implementation strategies (Wu and Wu, p. 259) which has increased their source of revenue.
E-commerce has revolutionized the world of online selling. It plays a great role in ensuring efficiency in business operations. It has enhanced marketing, purchasing and delivery processes in Buyinvite.com. Customers can now order their products at the comfort of their home or office and their order delivered within the stipulated time. With the introduction and embracement of technology in business operations, an organization can be able to operate internationally (Smith and Clinton, p. 446). Buyinvite.com for instance has gained traction globally and now spreading to other parts of Europe, Asia and United States.
Buyinvite.com website design
Introduction of e-commerce comes with some legal and political ethical issues. Since online shopping comes with use of internet, legal rules have been postulated that ensures the company respect the customer’s privacy as well as preventing cybercrimes like hacking (Sharma and Lijuan, p. 429). A company has to operate under these rules so as to protect personal information of their clients.
Conclusions
Buyinvite.com has increased customer’s product choice. From children, women and men clothing, homewares, sportswear, electronics and accessories from different designers. Apart from online selling it offers warehouse sales once in a while and the clients can physically visit them.
However, few recommendations would enhance their operations more. They should improve on their communication strategy so as to resolve any issues that may arise with their customers immediately. Also they should improve on their return policy so as to enhance their customer loyalty and trust (So et al., p. 188).
References
Chen, J.E., Pan, S.L. and Ouyang, T.H., 2014. Routine reconfiguration in traditional companies’e-commerce strategy implementation: A trajectory perspective. Information & Management, 51(2), pp.270-282.
Craik, J., 2015. Challenges for Australian fashion. Journal of Fashion Marketing and Management, 19(1), pp.56-68.
Floh, A., Koller, M. and Zauner, A., 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour. Journal of Marketing Management, 29(5-6), pp.646-670.
Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), pp.246-259.
Lowry, P.B., Wilson, D.W. and Haig, W.L., 2014. A picture is worth a thousand words: Source credibility theory applied to logo and website design for heightened credibility and consumer trust. International Journal of Human-Computer Interaction, 30(1), pp.63-93.
Ratnasingham, P., 1998. The importance of trust in electronic commerce. Internet research, 8(4), pp.313-321.
Sharma, G. and Lijuan, W., 2014. Ethical perspectives on e-commerce: an empirical investigation. Internet Research, 24(4), pp.414-435.
Shen, B., Zheng, J.H., Chow, P.S. and Chow, K.Y., 2014. Perception of fashion sustainability in online community. The Journal of the textile institute, 105(9), pp.971-979.
Smith, A.D. and Clinton, S.R., 2016. Globalisation within a rich e-commerce environment: a case study of large manufacturing firms. International Journal of Business Information Systems, 22(4), pp.436-454.
So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2016. Enhancing customer relationships with retail service brands: the role of customer engagement. Journal of Service Management, 27(2), pp.170-193.
Xu, J., 2014. Digital Payment Systems. In Managing Digital Enterprise (pp. 159-175). Atlantis Press.
Wu, I.L. and Wu, S.M., 2015. A strategy-based model for implementing channel integration in e-commerce: An empirical examination. Internet Research, 25(2), pp.239-261.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
