About Bx- Business Networking Round Rock
Bx- Business Networking Round Rock is a business event that is going to be held on 14 April 2022 in Gordon Street Garage, West Perth Australia. the event is going to be held by the Bx Networking Reimagined group that help clients in holding meetings in Perth. The group is also providing multiple dates options to its clients to join the events and is asking $45 to join the event through an online portal giving users the flexibility to choose the dates as per requirements (Bxnetworking, 2022).
The classification of the event is an online webinar corporate event and the main selection of the event is the following event is going to provide knowledge about the power of word-of-mouth marketing in shaping business and also to help businesses in raising hundreds of quality referrals to help increase their lead generation. The event is happening online and offline and the group is helping people to link up a business network with hundreds of other clients both in-room and outside the room. The Bx Networking group is the fastest growing networking community across the globe and no clients are judged based on performance helping every participant (Bxnetworking, 2022).
The main purpose of this event is to create a dynamic atmosphere in business promotion marketing and will help clients to understand the value of word-of-marketing to attain more clients and the value of referrals in lead generation for the company. the main purpose of the event is to build one platform of clients connected to a business providing their experience and knowledge sharing and helping others to gain new points and strategies about promotional activities. The company is also proving a return-on-investment money-back guarantee for members if the event doesn’t provide value in their businesses (Karjadi, 2022).
The participants can be anyone who is interested in business and clients who need to develop their business. The clients can join the corporate seminar event through membership policy. Every individual irrespective of class and performance and status can join the event through attaining membership of Bx Networking reimagined (Helloperth, 2022). The main reason for the attraction of this event is it is valuable and has flexible dates apart from this users can cancel the membership and can receive back the money if not satisfied by the group.
The main promotional marketing of the business event is through social media sites and using event online tracking sites like Eventbrite. Bx has also applied website marketing by providing links in search engines. The event company Bx Networking has a client networking service to promote their events to clients through the streaming of events insights and online and local listings (Allevents, 2022).
The second event is Perth’s biggest business growth event going to be held on 14 April from 11 a.m. to 3 p.m. The event location is in Murray St Perth, WA 6000, Australia. The event’s main aims are to foster the networking of business, to foster the importance of Alliances and access the wisdom of the guest speakers. As it is an important event and contains respected speakers master in their field of business, the cost of event joining is 130$ and the event is not held after the provided date (Eventbrite, 2022).
Event Details
The Classification of the event is a business growth workshop corporate event and the main reason for the event is to inspire the business people to elevate their thinking to the next level helping in the growth of the business providing business owners to achieve three pillars in their business and those are Profit, Growth and Speed (Singh et al., 2019). The reason for selecting this workshop event is this event will host Perth’s ambitious leaders like Kate De Jong a business and marketing coach and also a chief executive woman award-winner for women in leadership. The event is going to provide a Four-hour workshop experience in business growth and the organizer of the event District32 (District32, 2022).
The main purpose of the event is to share marketing strategies with the business people specializing in many industry leaders like Dinesh Aggarwal, Lee Sunders and Athena Daniels. The business workshop event is going to provide lunch and beverages to the clients attending the workshop. The main purpose of the event held by District32 which is a business growth company is to create an eco-system of learning and gaining knowledge of growth building in businesses in the pandemic situation by implementing certain strategies recommended by business leaders. The workshop event is also helping the organizer in the growing demand of clients in attending this event for future success (Allen et al., 2019).
This workshop can be participated by everyone wanting to apply strategy into their business in the pandemic situation for performance growth and profit maximization. The main reason for the attraction of this event is that clients will get in-depth knowledge about how the market leaders think in a crisis and create value for their business. The clients will also get discounts if avail booking in current 3 days and will get a full refund if cancel the booking before 48 hours before the event, The availability of market leader in this workshop leaders will also help business people to position themselves in their target markets with powerful branding and lead-generating strategies (Eventbrite, 2022).
The event has been promoted through the branding of posters representing the business leaders on social media platforms and other online sites. The workshop event is promoted through SEO marketing and also appeared on Perth business event sites to capture more clients. The following event has also used YouTube to provide information about the event to the mass audiences. Business Event Perth has also listed this event on their website denoting the biggest upcoming business event in Perth with the wisdom of industry leaders helping to transform businesses (Business Events Australia, 2022).
The third event on the list is the Data Science for a Business event that is going to be held on for two days on June 22, 2022, and June 23, 2022, in Pan Pacific Perth, Australia. the following event will help the clients in learning Data Science in Business and to grow business performance through implementing Data Science in their business for profit maximization and using various tools to increase the efficiency of business handling (Wadsih, 2022).
The Purpose of the Business Event
The classification of the event comes under the combination of three types exhibition, workshop and a conference that will run on for two days. The main reason behind choosing this event is the growing demand for Data Science in current marketing and business scenario. Companies are looking for new AI-enabled tools to bring faster efficiency in performing work within the organisation and at the same time expand the innovation and development of the businesses. The Data Science for Business Conference and Exhibition will be inaugurated by the Hon Stephen Dawson who is the Minister of Emergency services, Innovation and ICT and many volunteers will take part in this exhibition to showcase different tools regarding Data Science (Eventbrite, 2022).
The main purpose of the event is to increase the participation of clients to change their business through Data Science implementation and the organizer of the event group called WA Data Science Innovation Hub is to increase the awareness of Data Science among various businesses showcasing different tools presented by different leaders help to make strategical decisions through AI. The event also will feature many guest speakers from universities and innovation and data sectors to bring insight into a new experience in the rising of data world in businesses (Wadsih, 2022).
The main attraction of the event are students and business clients. The students will attract to the event to gain knowledge about different tools brought up by Exhibitors on Data Science. The main exhibitors of this exhibition are Snowflake, Illuminance Solutions and UX Machines. The student will also participate in a workshop for gaining real-life experience of Data science tools improving the efficiency and performance of the future business. The business clients will be attracted by special leaders sharing their though on the implication of Data in business and they will also involve in conferences and workshops to integrate new learnings in their business (Kelly & Fairley, 2018).
The Data Science for Business Exhibition is promoted by WA Data Science innovation hub. The event has been marketed through state government initiatives and has also been marketed in universities like Curtin University students. The promotion of the event has also been done by denoting the venue the exhibition is happening and that is Pan Pacific Luxury hotels in Perth. The exhibitors have also been showcased in their website of the WADISH group and have also been listed in event management sites for ticketing with valuable offers.
Optus Powered X Live was an event held back in the previous year on the 5th of May 2021 by an Australian communication company called Optus and has chosen six concurrent events around the nations with five face-to-face locations in Australia including Perth and a virtual audience. The main aim of the company in organising this event was to bring all the employees to one platform and to connect with them to the 2022 company purpose and strategy. The event agency of this incentive event was GPJ (Business Events Australia, 2022).
This classic event was a part of incentive and conference bound event held in Perth and other different locations in Australia bringing 3900 employees of Optus at one place to get mission and vision idea of the company amid the pandemic situation. the main reason for choosing this event because the event catered 90-person crew, 14 presenters, 12 cameras and 58 supporting staff build a massive production and become one of the effective incentive event and conference in 2021. The company also had the motive to bridge the gap between live audiences and digital through the use of technology (Getz, 2022).
Who can Participate in Bx Business Networking Round Rock Event?
During Covid-19 every industry faced issues and employees had mental stress due to lack of opportunity and health concerns. The main motive of Optus in organising this event was to motivate workers and also to individually provide recognition to each employee for their contribution to the organisation (Getz & Page, 2019). the format of the event was kept both digital and face-to-face to provide employees with a choice of how they are going to attend the event in a pandemic situation. the hybrid setting of Optus provided employees with a choice to engage with others and the company in a safe and secure environment.
The main participants in this specific event were the employees of Optus as the event was dedicated to the employee’s hard work towards the organisation and to provide them with a vision of the company’s future strategy. The event went on for two hours but the attraction limit was high because the range of promotions was introduced before the event. The result was extraordinary in terms of participation as Optus through survey revealed that the event had an engagement of 93% and online viewers have watched the stream for one-hour fifty-seven minutes. The main reason for the attraction was the use of technology to connect the entire ecosystem of employees of Optus at one singular platform ( Ok et al., 2020).
Optus has created a virtual platform to connect the employees filling the gap of the digital and live session through innovation and development. The company has listed this event Australia’s top business events sites and has also used social media platforms like YouTube and Facebook to reach this classical event to the users so that they can feel the future strategy of the company and the change in innovation the company is bringing in the marketplace through this event (Martin & Penzien, 2022).
References
Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P., & D’Arcy, E. (2019). Festival and special event management. John Wiley & Sons.https://books.google.co.in/books?hl=en&lr=&id=fbIxEAAAQBAJ&oi=fnd&pg=PR3&dq=related:K3IvQa6uH6kJ:scholar.google.com/&ots=yT9-0UdhZr&sig=6ro83F0pAhI340SgMI819VYi3xc&redir_esc=y#v=onepage&q&f=false
Allevents. (2022). Bx Networking Round Rock – Business Networking in Round Rock. AllEvents.in. Retrieved 25 March 2022, from https://allevents.in/round%20rock/bx-networking-round-rock-business-networking-in-round-rock/10000291151751727.
Business Events Australia. (2022). Optus Powered x Live – Business Events Australia. Businessevents.australia.com. Retrieved 25 March 2022, from https://businessevents.australia.com/en/resources/case-studies/optus-powered-x-live.html.
Bxnetworking. (2022). Locations – Bx Global – Business Networking Reimagined. Bx Global – Business Networking Reimagined. Retrieved 25 March 2022, from https://bxnetworking.com/locations/.
District32. (2022). Business Growth Network | Business Growth | District32. District32. Retrieved 25 March 2022, from https://www.district32.com.au/.
Eventbrite. (2022). Data Science for Business – Conference and Exhibition. Eventbrite. Retrieved 25 March 2022, from https://www.eventbrite.com.au/e/data-science-for-business-conference-and-exhibition-tickets-257617931167.
Eventbrite. (2022). Perth’s Biggest Networking Event – Everyone Welcome – Thu 14 Apr. Eventbrite. Retrieved 25 March 2022, from https://www.eventbrite.com.au/e/perths-biggest-networking-event-everyone-welcome-thu-14-apr-tickets-294372635477.
Getz, D. (2022). Event management. Edward Elgar Publishing.https://103.63.115.20/bitstream/123456789/29399/1/EVENT%20MGMT%20AND%20EVENT%20TOURISM%20-2004-338.4r.pdf
Getz, D., & Page, S. J. (2019). Event studies: Theory, research and policy for planned events. Routledge.Theory, research and policy for planned events. Routledge. https://doi.org/10.4324/9780429023002
Helloperth. (2022). Perth Events – Your Guide To What’s On In Perth This Month – Hello Perth. Hello Perth. Retrieved 25 March 2022, from https://helloperth.com.au/perth-events/.
Karjadi, D. A. (2022). Proposed Event Organizer Small Medium Business Enterprise Architecture in Pandemic Industry 4.0 Era. JATISI (Jurnal Teknik Informatika dan Sistem Informasi), 9(1), 168-177.
Kelly, D. M., & Fairley, S. (2018). What about the event? How do tourism leveraging strategies affect small-scale events?. Tourism Management, 64, 335-345.https://doi.org/10.1016/j.tourman.2017.09.009
Martin, D., & Penzien, J. (2022). Living in a hybrid world | BI WORLDWIDE Australia. BI WORLDWIDE. Retrieved 25 March 2022, from https://www.biworldwide.com.au/research/blog/living-in-a-hybrid-world/.
Ok, C. M., Park, K., Park, S. B., & Jeon, H. H. (2020). Event participation and advocacy: assessing the role of affective commitment and perceived benefits. Journal of Travel & Tourism Marketing, 37(1), 128-140. https://doi.org/10.1080/10548408.2020.1722783
Singh, J. P., Dwivedi, Y. K., Rana, N. P., Kumar, A., & Kapoor, K. K. (2019). Event classification and location prediction from tweets during disasters. Annals of Operations Research, 283(1), 737-757. https://doi.org/10.1007/s10479-017-2522-3
Wadsih. (2022). WADSIH – WA Data Science Innovation Hub. Dsb.wadsih.org.au. Retrieved 25 March 2022, from https://dsb.wadsih.org.au/.
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