CASE 1
The case talks about the perception of the P&G Company regarding the introduction of women’s toothpaste in the market. It talks about the various fancy benefits provided by the toothpaste like taste of the toothpaste that includes hints of vanilla and cinnamon, and in the mouth, the product produces a mild tingling sensation that P&G hopes will associate with fresh breath and healthy gums The primary target for this product is the middle aged woman. In order to reach this group, the teal-toned toothpaste is marketed in a teal tube, inside a “glimmering pearlescent box
After reviewing the case in the Indian market context the issues arises are as follows