Identification of E-commerce Models
According to Chiu et al. (2014) internet is seen has the innovative e-commerce opportunity for Super Power Org (SPO) business operations. E-commerce at SPO can be the opening for the company to sales its products, purchase other companies products and even exchange products and services online. However, it is significant to understand various categories of e-commerce prototypical that exist and to find one that suit and can improve its business operations. Though, they are numerous categories of e-commerce business model but B2C (business to customer) and B2B (business to business) are the two main key categories. Business to customer has been termed as selling commodities directly to individual customers whereas, the business to business is described as the selling of commodities to other companies or businesses.
It focuses on selling of commodities or goods and services openly to clients. The model typically needs to the following, a website that have an online shop front or usage of marketplace online (Wang, Wang, & Liu, 2016). Consumers can browse on organization products wired or online and make decision to buy, and progress to an electronic checkout feature where give form of payment processing will occur. The process normally take place through merchant account framework via an acquired bank that has the capacity to process credit and debit cards (Chiu et al., 2014).The payment can also be processed through payment provider.
It operates by availing commodities from one company to the other via online auctioning or e-commerce bazaars. SPO can improved it operations by using computerized action online interface where consumers bids and set prices for several commodities. Whereas, the e-bazaars or marketplaces are specifically for business to business company that offer discount to large quantities of products. E-bazaars can also be explained has the websites that allow purchasers and retailers craft goods and services online.
The company can decided to use the key and most primary revenue model that include the subscription revenue model, advertising revenue model and sales revenue model. Subscription income model is where users are being changed either daily, monthly or annual fee to subscribe for a service from a business. Advertising income model is described has where fees are engendered from its advertisers in exchange to their advertisements which is a classical principal of all income mockups (Safa, Von Solms & Futcher, 2016). While, sales income mockups is where wholesalers and vendors do sell their products online. The key benefits of sales mockup is that it provide consumers with convenience, it less time consuming, and fast data derived method to consumers since the prices are regularly and more competitive.
B2C Model of E-commerce
The internet technology required by the organization to communication with the company computers. The protocol of transmission control IP/TCP is termed has the communication network being used on the internet. The TCP of the Super Power Org (SPO) will handles the data transportation while IP will perform the routing and addressing of the network established (Von Solms & von Solms, 2018). The primary methods of data transport that the company may established include the packet switching and circuit. On the other hand, routing is the process of formative the path in which message take from the time it was send to its receiving time. The communication infrastructure needed can be built on a number of key different technological aspects. Technological aspects include electronic business applications framework, automated publishing infrastructure, company service frame, national data infrastructure and message circulation groundwork (Vincent et al., 2018).
The technologies needed to develop a successful e-commerce online company are both hardware and software (Sternquist & Goldsmith, 2018). However, the most recommended software and hardware for Super Power Org (SPO) include web-server, sever-software including the database, computing software, website tools that range from HTML and CCS. The database system that SPO require can be PHP or MySQL, while networking protocol are HTTPS, FTP and HTTP, port hardware such as Port 25 including (21 FTP) and (443HTTP), company domain name and browsers compatibility such as MOZILLA FIREFOX, INTERNET EXPLORER, SAFARI and GOOGLE CHROME browser (Singhal & Kar, 2015).
The massive increased of the e-commerce has resulted to new generation of related security threats. However, all online or e-commerce business are required to meet the four key integral aspect of security in the industry. The integral considerations include privacy, integrity, authentication and non-reputation. The basic and fundamental requirements of e-commerce companies is to generate a secured and threat-free transaction online (Strauss & Frost, 2016). Furthermore, apart from the four primary integral considerations the companies have to ensure protection from a wide number of security intimidations mostly notably is referred to as the DoS (Denial of Service). DoS is where an attempt is being made to create computer reserve unavailable to the envisioned users via a numerous mechanism. Privacy, is currently the main concern for online consumers due to increase of identification theft, impersonation and other several concerns to the consumers which must be treated with great concern my e-commerce companies (Turban et al., 2017). The e-commerce companies must keep the information exchanged from unauthorized individuals to ensure costumer’s safety is provided. The integrity policy states that the exchanged data should not be altered in any way while non-reputation is the proof needed to show that the data was received appropriately (Strauss & Frost, 2016). Authentication describes that both sender and receiver of the information have to prove their identification in the process of data exchange.
B2B E-commerce Model
Electronic marketing can be termed has the application of the promotion principles and approaches through an electronic channel or media (Tynan, McKechnie & Hartley, 2014). The specifically channel is the internet. In addressing the e-marketing the company will be required to set its name and address. From the name and address identification the recipients of the company emails will be able to respond directly. However, the Super Power Org (SPO) can set its name and address when inaugural the account and even changed them over a given period when it is necessary. For company to address e-marketing requirement the some significant must be applied. The tips include, numerous email users and administrators to be used from the address to flagged trusted senders. So the company should use an email address which is clearly identified by the consumers and the company itself. For instance, it is advisable to use [email protected] instead of [email protected] The second tip, is that the company member who can be identified by the consumers should be used to address the e-marketing requirement to improve the company operations. Also, an organization have to remember that individuals will be responding through the company email address, thus, the company must always access the address. The company can also adopt the usage of receipt names to intensify and increased the marketing of e-commerce business. Super Power Org can also use newsletter optimization tips to improve its e-marketing requirements (Maichel-Guggemoos & Wagner, 2018). The newsletter optimization tips include, truth-worthiness of the company to it consumers, recognition, personality, dependability of how the company will be sending the messages to the consumers, various targeted sender from different group within the company, customized reply email address to the receiver, and bouncing of administration across the firm.
Payment systems of e-commerce business can be described has the facilities that allow and accept electronic payment over the internet has deduced by (Payne & Frow, 2017).The acceptance of payment online is being termed has the online transaction. Some of the most known payment systems are EDI (Electronic Data Interchange). However, the online payment system have been increasingly used in the current years because of the widespread usage of the internet-banking and online shopping. Thus, the payment system can help the SPO to expand its market operations both locally and internationally. Some of the payment methods that the company can use are credit card, smart cards, e-money, debit card and electronic fund transfer known as the EFT. The credit is the general mode of payment that can be used by the company to attract many consumers online, while e-fund transfer is also the popular mode of payment which can be used to transfer funds from on bank to another. E-money is the condition where by the payment is done through the network and the amount of money being transferred will move from one account to another without the involvement of financial institutions. Finally, smart cards and debit cards can be of more advantageous to the company and it consumers because they portable and more secured.
Benefits of E-commerce for SPO’s Business Operations
The most mentioned ethical aspects linked to e-commerce include the privacy, fraud, security, intellectual possessions, unsolicited email, false advertisements and target of children. However, the ethical concerns gives a foundations for the successfulness of the business in any industry. Though, the ethical concerns are being ranked has the supplementary aspect, it is significant for the company to maintain the required ethical standards to attain its key objectives. Privacy can be explained has the un-lawlessness of intruding into someone freedom space (Rouibah, Lowry & Almutairi, 2015). The privacy aspects is the most prominent factor in e-commerce industry, because over seventy percent of the individuals using the internet are concerned with their privacy. Even though, internet consumers have various conceptualization concerning their safety, company are still required to more concerns about their costumers’ safety. In addition, the company should avoid spamming, cookies and clickstream to increase their consumers’ safety over the internet.
The legal aspects to be addressed at Super Power Org (SPO) can be done through numerous approaches linked to e-commerce business in which SPO is operating in. SPO will use a web-tracking system to draw data of how visitors use their site via log in files (Rouibah, Lowry & Almutairi, 2015). The company will analysis the log in file data to track people’s movement via a tracking software and cookie examination on the company websites. The privacy legal issues mostly arise in the electronic payment where the company will know the identity of the user or buyer has mentioned by (Li & Karahanna, 2015). The company will protect the identity of its users by introducing a privacy monitoring framework or system to monitor email and any other websites activities to determine the workers who use business hours inappropriately. Through, monitoring framework the company will be able to track various consumers’ activities over it website (Safa, Von Solms & Futcher, 2016). The company will also protected its consumers by preventing fraud. The protection will be done by providing to buyers the list of legal and genuine sales over the internet as well as the company pattern company who they will be referred to.
The steps to be use in addressing customers services aspects include, listening to consumer s as well as showing some empathy to them when it is needed, assessing the condition once the consumers has complete explaining the situation by asking them to clarify the significant information when necessary and asking the customer’s choices and preferences (Li & Karahanna 2015). Other essential phase to address consumer services issues include offering resolution and giving options where necessary, delivering the resolution, following up with the consumers and lastly, addressing the costumers associated issues inside the company.
Implementation Strategies for E-commerce at SPO
The metric and tools which will be used to measure the successfulness of the organization proposal include the following, consumers satisfaction, quality of both goods and services deliverance, consumers adoption, realization of value to the clients and lesson learnt from the previous company project (Gummerus, von Koskull & Kowalkowski, 2017). Consumer’s satisfaction will be attained when the manager will be ready to figure out clearly what the needs and choices of clients who cannot explain themselves well. Deliverance quality to be achieved the company project administrators have to through various stages to clarify why the project will be successful to them and to clients as well (Hossain, Fotouhi & Hasan, 2015).
References
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