Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased […]

Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels, effective, focused and aggressive |Government interference and regulation on airport deals and | |management. |passenger compensation. | |Simple proven business model that consistently delivers that lowest | | |fares. | “Everybody Can Fly” was the famous tagline of AirAsia, AirAsia was able to […]

As Airasia’s vision is to be the largest low cost airline in Asia, our proposal might be a useful tool for Airasia to achieve their vision. The goal of our proposal is to decrease the operational cost of Airasia to attain cost efficiencies and provided the public with a lowest cost so that “Now everyone can fly” with Airasia. Objective of this proposal is to […]