Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry […]

Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17, 2012 1. Historically, why has the soft drink industry been so profitable? Historically, the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’, an examination of the […]

The short story “Rum and Coke” (1996) written by Julia O’Faolain takes place in Ireland in the higher catholic environment. Our narrator is the son of a catholic Irish senator, who is trying to preserve Ireland as a state in the teaching of the Irish Catholic Church. As the story continues, our narrator discovers that his father is having an affair with a younger woman, […]