This paper looks at two global brand names that have teamed up to make a new product for sports consumers. These are Nike and Apple. Nike is well known corporate brand associated with manufacture of Nike shoes while Apple is known for the manufacture of small and durable computer gadgets used in the music industry, the iTunes music store. Due to growing trend of consumers […]

Nike Corporation today is the largest sports apparel and footwear brand in the world. Thousands of people wear Nike gear not only to the playing field but also so social gathering and other casual events. Nike is one of the pioneers to take sportswear from the playing field to public domain. It not only made wearing sports wear popular and turned it into fashion wear […]

Corporate Finance Nike, INC: Cost of capital What is the WACC and why is it important to estimate a firm’s cost of capital? Do you agree with Joanna Cohen’s WACC calculation? Why or why not? Definition of WACC (Weighted Average Cost of Capital): WACC is basically the average of the cost of finance (debt and equity). Since a company’s assets can be financed by debt […]

Executive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy […]

“Greeks say when we go to battle and win,we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U. S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan […]

NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7 Board of Directors:8 External Environment9 Opportunities9 Threats9 Internal Environment10 Strengths10 Weaknesses11 Competitors11 Nike Products and Services12 Information Technology and Control Systems12 Competition13 Organization Size, Life Cycle, and Possible Decline13 Organizational Culture15 Competitor15 Ethical Values16 Decision […]

Nike Creative Brief Key Fact:Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete. ” Problem Communications Must Overcome:Nike is the leader in Textile – Footwear and Apparel, despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications Objective:Nike hopes […]

Political and Legal Forces – The European Commission wants to assist new European footwear manufacturers into the market by imposing a combination of quotas and tariffs on shoe imports from China and Vietnam. This may push production costs higher as cheap labour may not be legally available to mass produce Nike’s footwear. This will result in Nike having to increase the selling price of the […]

I have been asked by “Nike” to generate a report which includes a full market analysis and a set of strategic recommendations to help secure their short, medium and long term future. Nike itself is a huge organisation and has various sectors within its organisation. In the report I am going to focus on the UK footwear market sector. In this report I will firstly […]