Introduction: Consumer buying behavior is the study of how individuals make decision to spend the available resources – time, money and effort on consumption related items i. e. , what they buy, why they buy, when they buy, where they buy, how often they buy and use a product or services. In the process of consumers’ buying behavior focuses on how commercial and social marketing […]

Mary Kay Cosmetics: Asian Market Entry (A) In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group, was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years, but by 1992, international sales represented only 11% of the $1 billion total. In contrast, one of MKC’s U.S. competitors, Avon […]

The Human Resource function within each organisation varies and unique to the attainment of its corporate goal. The quality of workers an organisation employed determines whether the organisation will attain its goal faster, as one with poor quality of worker is tend will pass through difficulties as its worker force is a threat to achievement of the goal. To ensure that ideal candidates are employed, […]

So far, foreign-funded enterprises still play a dominant role in China’s cosmetics market, accounting for roughly 86% of the total volume of retail sales. To cater to the demand of Chinese cosmetics consumers and improve their market share in the China, L’Oreal, Esteem Lauder, Procter & Gamble, Shied and other foreign companies have constantly adjusted brand strategies and intensified the building of channels. Meanwhile, Chinese […]

This industry is still flourishing with growth in the past 5 years and always will for the sole purpose that people are very particular about the way the look and express themselves. The L’Oreal Group is the world’s largest beauty and cosmetic industry. It’s over all net worth is about $100 billion. L’Oreal specializes in hair color, skin care, sun protection, facial make up, perfumes […]