Zara: IT for Fast Fashion Identification of issues: The case study, Zara: IT for Fast Fashion, focuses on the retail giant, Inditex, and how its largest retail chain, Zara, has been so successful with their business model of high fashion, product variation, low cost, speed, and flexibility. Several issues are identified in this case study. One glaring issue that is apparent relates to the fact […]

Create a diagram that illustrates the linkages among Sara’s competitive choices. Firstly, everything is connected through centralized hubs. Ezra has its main operations in Spain, but with each expansion into a new country, that country has its own centralized Ezra facility. This allows for local factors to be considered in each market, but gives Ezra an excellent line of communication and ultimate control of all […]

Using at least one of the company/industry related databases available to you at the Marcus (or some other) Library, as well as the attached articles and case studies, please provide a 5 page assessment of, and proposal for, Ezra as follows: Context: Briefly outline the scope of the company’s operations, including # of stores, the countries in which it operates, # of employees, annual volume […]

Inditex – Zara: Fast fashion Case analysis Company Structure and Goals Overview Zara’s vision on growth and global strategy -Building up fixed assets -Vertical integration -No advertising, creating premium stores -Fashion follower – QR to fashion trends -Strongly customer oriented -Stable growth -Markdowns half the average (15% as supposed to 30% ) -Pricing market based Business model: -Vertical operations and downstream activities -Multi-chain concept -Creative […]

Ezra, a trendy Spanish clothing retailer founded in 1975 by Manioc Ortega in La Curran. It is a flagship retail store of Inedited Group, a holding company that owns other fashion brands such as Misaims Audit, Berserk, Pull and Bear, Strabismus, Kiddy’s Class, and Shoo. The company still lives by the simple idea of Amoco Ortega to link customer demand to manufacturing and link manufacturing […]

The decision to upgrade the current POS software system from the DOS is of strategic importance for Ezra to continue delivery its rapid replenishment strategy while fulfilling future growth in new markets. I believe we need to act proactively to ensure Ezra is able to continue growing steadily without any serious problems impeding continued success. Even though our current POS system is not broken, we […]

Introduction In the past decade fast fashion has become the main feature fashion industry in UK. (liz Barnes, Gaynor Lea-Greenwood, 2010 ) ‘Fast fashion’, as it has come to be called, it has become rising popular among retailers already. So lots of chain stores adopt business model of the vertically integrated, this idea originally comes up from the ‘Just-in-time’ manufacturing philosophy and generating rapid-response strategies […]