1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment. Also, the USGA states that […]

Introduction Golf is one of the most popular sports played throughout the world and is played at all levels, form beginner to advanced pro levels. One of the great things about golf is that you can compete against anybody of any levels as long as you have a handicap. Over recent years, since Tiger Woods came on to the scene, golf has seen more of […]

Case Study 1: Par, Inc. Par, Inc. , is a major manufacturer of golf equipments. Management believes that Par’s market share could be increased with the introduction of a cut-resistant, longer-lasting golf ball. Therefore, the research group at Par has been investigating a new golf ball coating designed to resist cuts and provide a more durable golf. The tests with the coating have been promising. […]