There are several characters in the novel The Ocean at the End of the Lane. The characters in the book The Ocean at the End of the Lane are Little Hempstead and an UN-named protagonist. The UN-named protagonist is a seven years old boy and is the character that tells the story, on a first person point of view. ” I was seven years old, […]

Outline the main components of Kim and Mauborgne’s (2004) concept of ‘Blue Ocean Strategy’. Critically assess the strengths and limitations of this approach to pursuing competitive advantage. Use relevant examples to support your argument. Introduction In the contemporary hostile business environment, innovation has become part of any company’s paramount strategy for continuous survival. Nokia, despite being the world’s largest mobile phone manufacturer having a large […]

This idea of blue ocean strategy was initially introduced in 1988 by Prof. Charles W. L. Hill from Michigan State University and eventually developed in to the blue ocean strategy book. The book metaphorically compares the market today to red and blue oceans. It covers the formulation and execution of strategies that are exclusively geared towards steering existing companies from red oceans to blue oceans […]

A lake is a body of relatively still water of considerable size, localized in a basin, that is surrounded by land apart from a river, stream, or other form of moving water that serves to feed or drain the lake. Lakes are inland and not part of the ocean and therefore are distinct from lagoons, and are larger and deeper thanponds. [1][2] Lakes can be […]

Although ocean or marine pollution has a long history, meaningful international laws were enacted only in the twentieth century to deal with it. Concerns over marine pollution were expressed at several United Nations conventions regarding sea and ocean legislation in the early 1950s. Many scientists believed that the oceans are so vast that they have immense potential to dilute and hence making the pollution harmless. […]

Blue ocean strategy is a new concept but the idea has long existed. The renewed importance of this strategy is due to intense competition in the contemporary business environment with firms fiercely competing in highly saturated markets when value innovation can create new markets or opportunity to build new markets. The difference is that today, achieving value innovation involves greater risks and higher returns. Blue […]

Oceans around the world are turning into dustbins and all this waste is leaving a serious impact on the marine life conditions. The International Coastal Cleanup Initiative has detected how much waste is being dumped in the oceans around the world in just 24 hours and the answer is surprising. Investigation has revealed that 9 crore 20 lakh kg of garbage is collected from oceans […]