This document is an information report providing a micro and macro environmental analysis of the organic industry. It gives specific attention to the European and German market and to the retail industry in particular. A brief introduction, also focusing on the reasons and criteria for the selection of such sector, will be followed by an assessment of the aspects at the micro and macro level […]

Choosing Organic By: Kayla Ray Informative Speech SC105: T Th 3:30 Mrs. Becker March 4, 2013 General Purpose: To inform Specific Purpose: I want my audience to understand the importance of purchasing and consuming organic food. Thesis: Choosing to purchase and consume organic food is a smart and healthy choice for you and your family. Formal Outline of Speech Introduction I. “The way we eat […]

Is Organic Food Worth Its Price? Organic farming began in the late 1940’s in the United States, and in recent years it has seen a dramatic increase in popularity (Rubin 1). The sales of organic food have been increasing by about 20 percent a year over the past decade (Marcus 1). That is over ten times the rate of their conventional counterparts (Harris 1). There […]

Contents 1. Introduction2 1. 1 Why this industry was chosen for analysis2 1. 2 Aim2 1. 3 Brief Background of the organic food producing industry2 1. 4 Competitive environment? 3 2. PESTEL analysis5 2. 1 Political factors5 2. 2 Economic factors6 2. 3 Socio-cultural factors7 2. 4 Technological factors8 2. 5 Environmental factors9 2. 6 Legal factors10 3. Porter’s Five Forces analysis12 3. 1 Threat […]

The Differences Between Organic and Unorganic Food As we know, food is the most important thing in our lives. We can not live without food, it sounds redundant but that is the reality. Imagine if we do not eat any food in a day, we will get very not powere because we do not get the strength that is contained in food. We realized this […]