Pharmaceuticalization can be defined as the “process by which social, behavioural or bodily conditions are treated or deemed to be in need of treatment, with medical drugs by doctors or patients” (Abraham 2010:604). According to Abraham (2010), pharmaceuticalization is currently on an upward spiral and this dramatic increase can be attributed to five different factors. These five explanations are biomedicalism, medicalization, pharmaceutical industry promotion and […]

However, according to Infor, a global provider of enterprise business solutions to select manufacturing and distribution industries such as GSK, to survive in this competitive industry, pharmaceutical companies must cost effectively manage traditional production variables such as raw materials, formulas, inventories and production scheduling to produce products that generate profitable revenue. Because of the sensitivity of the products, pharmaceutical manufacturers are particularly challenged by strict […]

History of SWOT In the 1960’s and 70’s, Albert Humphrey is said to have developed this strategic planning tool using data from the top companies in America at the time. A SWOT Analysis looks at the strengths, weaknesses, opportunities and threats that are relevant to an organization in a new venture. A SWOT Analysis is a tool which allows users to look at the direction […]