As a public relations expert, I’ll let you in on a little secret — you can do it yourself. I can, naturally, also explain why you should not do it on your own. Frankly, there are many, many good reasons not to. Like most things you may be able to pay for, carpentry or air travel for examples, it’s usually best to pay a pro. […]

Figure 1: BDI Logo An essay on the Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders […]

The Republic of Indonesia comprises five major islands: Java, Claimant, Sumatra, Sulkies, and Papua. Some other islands are Manual, Anus Teenager, and Bali. There are approximately 17,000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4,800 km. With more than 220 million people, Indonesian population ranks fourth in the world. Although Indonesian live in more than 6,000 islands, about […]

What is the best career for you to enter after college? When such a question is posed, one has to think critically on how to answer it. One takes into consideration that there are so many options available the ‘best’ part comes in when the person chooses a career that is in line with what has been learned and that also satisfies the ambitions that […]

Objective To stimulate PB awareness by participating with Make a Wish Foundation by donating a portion of sales from the PB holiday accessories line. Budget The PB holiday (value) line donations for the Make a Wish Foundation will be supported by a budget of $500,000 in the month of November and December from the total allotted $5 million per month marketing budget. Estimated costs are […]

The website is http://www.jpmorganchase.com/corporate/About-JPMC/about-us.htm. The sender is JPMorgan Chase’s public relations and communications department. Looking at the variety and richness of messages heralding the successes and profitability of the bank, it is obvious that the message is intended for a variety of stakeholders like investors, potential investors, shareholders, customers and potential customers, employees and even its competitors. Analyze the integrated business communication. Integrated business communication […]

As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical issues can be traced to the reaction of the profession to events in the 1980s, which […]

Kaiser Permanente is an integrated managed care consortium based located in Oakland, California. Kaiser Permanente evolved from industrial health care programs for construction, shipyard, and steel mill workers for the Kaiser industrial companies during the late 1930s and 1940s (“Kaiser Permanente,” 2013, para. 1). Kaiser Permanente is consists of three distinct entities, the Kaiser Foundation Hospitals, the autonomous regional Permanente Medical Groups, and the Kaiser […]

THE USE OF PUBLIC RELATIONS AND ADVERTISING AS A TOOL FOR THE REBRANDING AND RE-ESTABLISHING OF FAILING PRODUCTS IN NIGERIA. A CASE STUDY OF VITA FOAM. BY AWOBAMISE, AYODEJI OLALEKAN MATRICULATION NUMBER: 089083015 DECEMBER, 2009 THE USE OF PUBLIC RELATIONS AND ADVERTISING AS A TOOL FOR THE REBRANDING AND RE-ESTABLISHING OF FAILING PRODUCTS IN NIGERIA. A CASE STUDY OF VITA FOAM. BY AWOBAMISE, AYODEJI OLALEKAN […]

PR as we know it is taking on new trends and PR practitioners are taking on a new meaning. In order to meet the current needs and demands of the global market, PR is venturing off into different specialties. On a greater scale, technology is also related to the global trend in the PR arena. Back in the day, PR specialist focused on communicating the […]