Forces that shape competition: The configuration of the five forces differs by industry. The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. 1) Rivalry among existing competitors: Rivalry competition is intensity because rivalry among existing competitors could include price discounting, new product introductions, advertising campaigns and service improvement. The intensity of rivalry is greatest […]

Executive Summary Purpose Set a management plan that can make Rolls Royce become more competitive and effective under the global economy background Scope Management and the four new plans of Roll- Royce Company Main points discussed • Organization structure ? The traditional hierarchical structure: advantages & disadvantages ? Suggestion: make a new structure & strength • Organization culture ? Analysis values, norms and artefacts & […]