Introduction to the Hairdressing and Beauty Industry
The hairdressing and beauty industry is connected with this world from early civilization. For creating a better impression, at first sight, good looking and well-groomed plays very major role and that is why humans spend enormous time for their hair and apply makeup to enhance their appearance and look gorgeous (Na-Nan, Sanamthong & Sulong, 2016). Although drastic changes in hairstyle trend with generation from wigs to shaving head and beauty from homemade cosmetics to more safer cosmetics overtimes but the wish to look stunning will never change in any culture around the world. As this industry operates in a dynamic world so there is a lot of possibilities that the trends which are working today will become history in near future.
Running a self-owned salon may seem to be one the riskiest option for everyone because it requires handling a lot of responsibilities. This includes hiring and firing of employees, bookkeeping and accounting, ensuring all laws and regulations are being followed properly, and provide a better atmosphere for our employees and customers. There are lots of aspects which must be considered before opening our own salon.
Long queue: Beauty/hair saloon Parlour has always been choked up with clients mostly during weekend times. In fact, there is no specific season or reason to look beautiful which is the main reason behind this long queue (Mmari, 2015). Beauty/hair saloon Parlour always work on the principle of first come first serve basis or take appointment which has not provided any solution so far. Introducing an online home delivery service to the client will perfectly emphasize and cater for customer needs.
Chemicals products: Chemical composition contents like keratin treatments, perms have been always a controversial issue in this salon services. It has been found that frequent exposure to these chemicals in small amounts has proven innocuous for both hair stylist and clients who are using these products. It was found that diseases related to the skin such as rashes and acute eczema usually occur by utilizing these products.
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Getting new clients and retaining old clients: As this business is expanding quickly, there is a huge competition all over the world for obtaining new clients and a lot many players are trying their best to retain their old clients by offering them some kind of discount coupons on their services which has made this competition a throat cut competition (Onsongo & Muturi, 2015).
Running a Self-Owned Salon: Challenges and Considerations
Home hairdressing delivery Service: Similar to online booking for air tickets, hotels, restaurant, introduce online booking for hairdressing and beauty services with home service. A website will be dedicated specially for the online booking which will contain all information’s desirable for the clients’ service such as date, type of services and prices and staff to coordinate the appointment and location map and transport planning (Minifie & Otto, 2011). After online booking, staff will call the client to confirm appointment and location. The challenges which could be possible in this pattern are maintenance of the website, in this situation the clients have to make direct call to the salon instead of making use of the website portal and another challenge is the frequent recruitment process because this Salon business is a kind of business where people do not see it as a career and it is one of the lowest paid salary jobs so it is very difficult to motivate existing employees not to leave their job (Quach, Liou, Fu, Mendiratta, Tong & Reynolds, 2012).
Another expected issue is that the salon needs who want to offer home delivery services must ensure necessary licenses/ permits and must obey all the laws and regulations for operating a home-based business in any area. Furthermore, the clients’ home service must have to meet high health and safety standards.ck here for quotes now!
In order to overcome these negative outcomes, firstly the salon must attract right talent, then try to retain them by taking an interest in their well-being sitting position while working (cutting, coloring), installing ergonomic workstations to reduce the health issues caused by poor working environment and ensure that employees must have a balanced work life (Yaman, Alias & Ishak, 2012). Salon must introduce incentive base system which will help in building employee loyalty which in end means customer satisfaction.
Make use of solely herbal and natural products (ZERO CHEMICALS): Products used in this service will consist of herbal ingredients such as rosemary, neem leaves, almond oil among others which are specified as nourishing for hair without any side effect and these ingredients are largely available at cheaper prices (Cohen, 2010). Compliance with the control of Hazardous substances to Health Regulations is a safety measure that is more specifically related to the beauty industry. Also, compliance with the Health and Safety at Work Act 1974 are also more specific to the beauty industry.
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Long Queue and Online Home Delivery Service
Discount offers to customers: In order to feel connected with the customer, the salon must provide some kind of discounts to their regular customer in the form of membership card and must introduce reward system in the form of gifts for availing this service frequently.
As per law, risk management is obligatory for all employers in order to ensure the safety of its workers (Bennett & Medrado, 2013). The government has fixed some standard risk measures which every employee must follow like exposure to fire, natural hazards, and crime. It also includes health and safety of self, employees, and members of the public.
Diversify – The business will buy shares on the stock market after the first year of operation but the business will choose the shares that are less risky.
Use saving account – The business will contribute to a savings account which will facilitate the access to funds easier and safer.
As the primary performance indicator for any business is its turnover, therefore, the business turnover will be strictly monitored on monthly basis. This will be done to determine whether there is a need to formulate ways to attract more customers (Wu, Yeh & Woodside, 2014). To ensure that the business maintains a positive turnover, a strict budget which will focus on one point that on any circumstances the expenditure should not exceed the income per month.
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The Advertising tool will involve social media and distribution of pamphlets in the saloon, local newspaper adverts and positive word of mouth for this salon service.
According to many studies, social media emerges as one of the best advertising tools for our type of business, thus more focus will be put on advertising on social media (Indrupati & Henari, 2012). People are more interested in seeing pictures of the facilities offered Twitter, Facebook and Instagram pages that will give them a feel of what it looks like.
The business partners will determine what can be the possible risks for this business. The two main contingency plans that will be put in place are:
Asset Security: Ensure that business has adequate insurance coverage especially the property insurance
Reorganization – Re-establish normal operations to meet new challenges. It can involve reducing the number of workers in case of recession strikes.
As salon business is very competitive industry in present time and if we really want that our salon must not only attain it survival position but also adopt the way of growth. Then we must follow such a strategy which will help us to create a unique identity in this business market. Today is the time of social media and our online salon service offering will act unmatchable strategy in market because this strategy cannot be easily copied and neither the competitors will take the risk of disturbing their distribution channel. This strategy will not provide us the customer satisfaction but will also help us in attain cost efficiency operation. One of the big advantages in this strategy is providing home service offering to the potential customers.
Chemical Products and Safety Measures
Conclusion
In presented time importance of salon in daily life has greatly increased for every person. Hence every player in this industry is trying to gain as much customer base as it can with the help of number of strategies like price, supplementary services etc. For industry like this customer base plays very important role for the growth of any salon. One of the important aspects which every salon business must kept in mind that changing trend is also changing the taste of the customer and in this case if the salon will continue with its present strategy, it is for sure that that salon will not be able to grow further and even their survival position will be on risk. Thus the salon must brought change in their operation according to the need related to present and future demand of the potential customers.
References
Bennett, J., & Medrado, A. (2013). The business of multi-platform public service: online and at a profit. Media International Australia, 146(1), 103-113.
Cohen, R. L. (2010). When it pays to be friendly: Employment relationships and emotional labour in hairstyling. The Sociological Review, 58(2), 197-218.
Indrupati, J., & Henari, T. (2012). Entrepreneurial success, using online social networking: evaluation. Education, Business and Society: Contemporary Middle Eastern Issues, 5(1), 47-62.
Minifie, J., & Otto, V. (2011). Worker fulfillment at the service industry entry level. Business Renaissance Quarterly, 6(1), 29.
Mmari, A. (2015). Factors influencing performance of women owned small food business and hair dressing salon enterprises in moshi municipality. European Journal of Business Management, 2(3), 1-14.
Na-Nan, K., Sanamthong, E., & Sulong, M. (2016). Employees Engagement, Quality of Service and Customers Satisfaction Affecting Customer Loyalty of Hair and Beauty Salon Business. International Journal of Applied Business and Economic Research, 13(15), 3409-3421.
Onsongo, S., & Muturi, W. (2015). Factors influencing the growth of hair salon enterprises in Kenya: A survey of hair salon enterprises in Kisii Town. IOSR Journal of Business and Management, 17(3), 1-15.
Quach, T., Liou, J., Fu, L., Mendiratta, A., Tong, M., & Reynolds, P. (2012). Developing a proactive research agenda to advance nail salon worker health, safety, and rights. Progress in community health partnerships: research, education, and action, 6(1), 75-82.
Wu, P. L., Yeh, S. S., & Woodside, A. G. (2014). Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations. Journal of Business Research, 67(8), 1647-1670.
Yaman, R., Alias, Z., & Ishak, N. M. (2012). Beauty treatment and spa design from islamic perspective. Procedia-Social and Behavioral Sciences, 50, 492-501.
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