Potential Traveler Touchpoints
The above diagram explains a quick mapping of the journey of a customer for the booking of an eco tourism trip. The model of the traveler’s touch point includes inquiry, comparison, investigation and finally purchase.
Eco tourism, as one of the concepts and a practice, has emerged out from the paradigms of the sustainable development and modernization of the ecology over the last few years (Singh, Dashand Vashko2016). The National strategy of ecotourism in Australia illustrates and defines eco tourism as the tourism that is based on the nature and which involves interpretation of the environment which is ecologically sustainable. The tourism is explained as the way to reduce the ecological and the sociological effects that develop sustainable development via conservation, environmental education and the wellbeing of the local citizens. With the mesmerizing natural beauty and the unique assets of the nature that includes the coral reefs, flora and the fauna and the wild habitats, Australia is surely a destination for natural attraction for the visitors from around the world (Singh, Dashand Vashko2016). Eco tourism in Australia may seem to be pure and perfect, this industry has some of the major challenges.
The eco tourism industry in Australia faces numerous challenges for the survival in the domestic and the international market of tourism. The social media platform has made it easy for each and every one to access data or information regarding anything. This, in turn, has enabled the visitors to navigate and inspect the negative reviews and factors related to the eco tourism in Australia and the possibilities of degradation in the environment.
The reduced risk and the improved visitor experiences by the development of a quality operation are some of the key factors behind the development and growth of the eco tourism. With the lack of proper policies and legislation for the preserving of the ecological model, Australia lacks the proper maintenance of the eco tourism.
Lack of proper investment for the development of the eco tourism is one of the major negative factors for the business in the country (Fennell 2014). Besides lack of promotions and policy for the development and the improvement of the environmental assets contributes towards the negative review and failure of the eco tourism of the country.
The current scenario of the eco tourism business is getting worse. Though the main target of the business is to conserve the environment and the natural things, there lies some of the negative and detrimental effects of eco tourism (de los Angeles Somarriba-Chang and Gunnarsdotter 2012). Unequal allocation of natural resources, over population of visitors in the natural destination together with the disruption in the wild life are some of the negative factors.
Challenges of Eco-tourism in Australia
The local community people tends to get affected the most due to the over population by the visitors (Packer, Ballantyneand Hughes2014). They are forced to pay the same over priced and over hyped prices for the food and drinks just as the visitors which put a huge financial burden on the local people.
The program of eco-tourism is easily mishandled. The conservation and restoration of the environment is generally a nuanced science which is very much difficult to replicate. In case of wrong hand, the ecology and the nature can furthermore be harmed to a very bad extent (Ramos and Prideaux 2014).
The topic of eco tourism is of much controversy and debate. Apart from certain business issues that are human related and regarding profit and tourist attraction of the country, eco tourism is often a big question if it is a problem or solution for the country (Ballantyne and Packer 2013). Beginning from the carbon impression issue to the vanishing of the transitory creatures and the flying creatures, the wiped out of the warm blooded animals in Australia, the ecotourism is as yet a point of much discussion.
Eco tourism plays a very essential role in the development and implementation of some of the top-notch global solutions for the issues and problems like poverty, changes in the climate, waste reduction, eco system preservation and finally developing the country towards a more sustainable one (Fatima, Khanand Halabi2017). In the context of the issues and the challenges of the tourism industry as stated above, some of the recommendations for the effectiveness and critical interpretation of the factors for the industry are illustrated below.
It is important for the eco tourism industry to raise interest among the investors and the suppliers for their involvement in the stakeholders and the marketing strategy of the tourism (Zymaand Holub2016). Furthermore, proper advertisements and promotion of the business of tourism need to be done for the reconstruction and improvement of the tourism industry.
The tourism industry should focus on the promotion of valid research regarding the market area. The tourism industry through sustainable in nature lies far behind the commercial spot of tourism that is wrapped in luxurious and attractive deals as compared to the co tourism business (Zacariasand Loyola2017). The agencies involved in the tourism business must identify the negative factors of the business and address them with proper improvements and ratification.
The rise of the internet and social media has enabled all the people in the world to look for and search for any place of their interest prior booking the tourism. They also search for the reviews and the comments of the past travelers to have an image of the place they desire to visit (Sangpikul2015). Appropriate rebuild of the market information is in this manner vital for the engendering of the eco tourism showcase.
Recommendations for Developing Eco-tourism in Australia
One of the primary duty or roles of the government of Australia is to look after the natural assets of the country. It is the duty of the government to preserve and invest for the maintenance of the public assets since these investments and maintenance of the nature of the country will contribute to the growth of the eco tourism and attract more visitors from around the world (Ballantyne and Packer 2013).
The issues and the challenges faced by the human population in the current world towards the preservence and tackling of the social and environment related issues from a sustainable perspective have increased and expanded substantially. Sustainable development via the eco tourism of the country, however, has not been addressed sufficiently with furthermore indication that issue still exists in case of proper maintenance of the nature and the natural assets including the wild lives.Besides, saving of the creatures and the rare natural life species that can get influenced by the human association by means of eco tourism should likewise be guaranteed by the legislature and the policies of the country’s government (Choi et al. 2017). Hence proper address of the issues and the concerns arising from the social and the environmental backgrounds by the government of Australia is an important factor. This is because maintenance of an efficient balance between the limits and the use of the sustainable natural resource needs to be maintained via the eco tourism industry of Australia.
References
Ballantyne, R. and Packer, J., 2013. Ecotourism: themes and issues. International handbook on ecotourism, pp.1-8.
Ballantyne, R. and Packer, J., 2013. International handbook on ecotourism. Edward Elgar Publishing.
Choi, Y.E., Doh, M., Park, S. and Chon, J., 2017. Transformation planning of ecotourism systems to invigorate responsible tourism. Sustainability, 9(12), p.2248.
de los Angeles Somarriba-Chang, M. and Gunnarsdotter, Y., 2012. Local community participation in ecotourism and conservation issues in two nature reserves in Nicaragua. Journal of Sustainable Tourism, 20(8), pp.1025-1043.
Fatima, J.K., Khan, H.Z. and Halabi, A.K., 2017. Ecotourism Participation Intention in Australia: Mediating Influence of Social Interactions. Tourism Analysis, 22(1), pp.85-91.
Fennell, D.A., 2014. Ecotourism. Routledge.
Packer, J., Ballantyne, R. and Hughes, K., 2014. Chinese and Australian tourists’ attitudes to nature, animals and environmental issues: Implications for the design of nature-based tourism experiences. Tourism Management, 44, pp.101-107.
Ramos, A.M. and Prideaux, B., 2014. Indigenous ecotourism in the Mayan rainforest of Palenque: empowerment issues in sustainable development. Journal of Sustainable Tourism, 22(3), pp.461-479.
Sangpikul, A., 2015. An Investigation of Ecotourism Code of Conduct A Comparative Study Between Thai and Malaysian Tour Operators. Journal of Community Development Research (Humanities and Social Sciences),8(3), pp.13-33.
Singh, S., Dash, T.R. and Vashko, I., 2016. Tourism, ecotourism and sport tourism: the framework for certification. Marketing Intelligence & Planning, 34(2), pp.236-255.
Zacarias, D. and Loyola, R., 2017. How ecotourism affects human communities. In Ecotourism’s Promise and Peril (pp. 133-151). Springer, Cham.
Zyma, O.G. and Holub, M.O., 2016. The influence of global problems on ecotourism development. ??????????? ???????, (108), pp.14-25.
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