Challenges And Strategies For Developing Mobile E-commerce For A Shoe Store

Mobile e-commerce accessibility

 The challenges that are generally encountered during designing mobile e-commerce are as follows:

Mobile e-commerce accessibility:  Accessibility of the mobile e-commerce is one of the essential features that must be provided to the users so that the users from all over the world can capable of accessing the e-commerce site from their mobile effectively (Einav et al. 2014). However, the designer of the mobile e-commerce faces lot of challenges in improving the accessibility of the mobile e-commerce sites. In order to mitigate the issues and challenges, it is very much necessary to take proper steps for improving the accessibility of mobile e-commerce

Navigational structure: Navigational structure is considered as one of the important factor within the mobile e-commerce and if the designers find challenges in providing appropriate structure of navigation for the users then it will generally create negative impact on the usability of the mobile e-commerce (Slade et al. 2015). Thus, it quite necessary to resolve the challenges that are linked with the navigational structure of the mobile e-commerce.

Content position: It is quite necessary to position the entire content of the e-commerce in proper position so that the users can be able to read it quite easily even from their mobile e-commerce phones (Liu 2017). However, the designers face lot of challenges and issues in positioning the content in proper position. In order to mitigate the issue, the designers need to take proper steps for positioning the content in proper position.

Compatibility with browsers: It is found that numbers of types of browsers are introduced however, introduction of so many types of browsers creates problem for the designers. In order to design a mobile e-commerce, which is compatible in all the browsers, the designers need to take proper steps.

The resources, which are generally utilized in order to design the mobile e-commerce e- commerce, are listed below:

 Determining organization’s requirement: Before designing the mobile e-commerce for the organization, it is very much necessary to know about the needs as well as requirements of the organization (Makki and Chang 2015). It is found that if the demands of the organization are determined then it will be quite easy for the designers to make proper design for the mobile e-commerce that will generally fulfil the needs and requirements of the organization. 

Reviewing article: It is necessary to collect proper details as well as in-depth information about the mobile e-commerce strategies as well as models so that the mobile e-commerce for the organization can be properly implemented. Proper information collection helps in providing proper idea to the designers and as a result, they can be able to make proper design of the mobile e-commerce.

Navigational structure

Gathering information from online videos: It is very much necessary to gather ideas for the online videos about the mobile e-commerce designs, models as well as e-business strategies (Agwu and Carter 2018). All this strategy helps in providing proper idea to the designers so that they can be able to create the design of the mobile e-commerce quite effectively without facing any type of issues and challenges.

Meeting people who are linked with the organization: It is very much necessary to meet with the people who are mainly linked with the organization. It is found that those people can be able to provide proper details as well as ideas about the needs as well as demands of the organization.

The paper focuses on the mobile e-commerce development for the shoe store. The main aim of the organization is to compete with the competitors and to target the customers by developing the business to a mobile e-commerce business. The paper mainly focuses on number of models, strategies; infrastructure needs in order to develop the mobile e-commerce for the shoe store quite appropriately. The paper discusses the benefits of having mobile e-commerce and the type of payment system that can be utilized by the consumers on the ecommerce sites. In addition to this, the paper also elaborates legal, security, privacy and other issues, which are associated with the mobile e-commerce. The objectives of the project are listed below:

• To reflect the importance of mobile e-commerce e strategies as well as mobile e-commerce models
• To provide information about the requirement of hardware and software tools
• To elaborate the legal, security as well as privacy related issues within the mobile e-commerce.

The paper mainly reflects on the development of mobile e-commerce for a shoe store named “Shoe Garden”. It is identified that currently the shoe stores operate offline along the region where it is situated. However, due to the enhancing market competition, it became quite difficult for the organization to exist within the market. Therefore, in order to target audience and for expanding its business, the organization wants to develop mobile e-commerce. With the help of the mobile e-commerce, the shoe store can be able to provide 24×7 services to its customers, which generally helps in creating a positive impact on targeting customers.

The mobile e-commerce models are mainly elaborated below:

Business to customer: The mobile e-commerce model mainly assists in selling different types of services as well as products to the consumers. With the help of this, mobile e-commerce model the organization can be able to get proper identity that helps in providing proper opportunity of offering various products as well as services to the consumers who are mainly associated with the organization (Chang and Barun Dasgupta 2015). This business model assists in achieving proper revenue with the help of the sales as well as with the help of the money that is mainly collected due to processing. It is found that the mobile e-commerce that utilizes business to consumer model generally involves in selling products online. The customers who generally orders their product generally receives confirmation about the services and products that the consumers ordered.

Content position

Business to business: The business-to-business model is used the organizations that utilizes internet for using transactions. This type of mobile e-commerce e- commerce model generally accounts for 94% of the entire business for dealing with different types of electronic commerce. It mainly involves number of sellers by offering various types of services as well as products to the consumers of the organization (Liang 2015). The transactions that are mainly associated with B2B are considered to be multifaceted at each of stage of supply chain.

Consumer to business: Consumer to consumer is considered as one of the unique models of e-business. In this model, the customers are provided with the opportunity of creating various types of values as well as demands for different types of products (Izquierdo-Yusta et al. 2015). Reverse auctions are found to be very much common model of transactions that is generally driven with the help of number of consumers for offering process as per the model of e-business. The mobile e-commerce that mainly uses these types of model generally helps in allowing the consumers to bid so that they are capable of giving their prices as per the services as well as products.

Consumer to consumer: In this specific type of mobile e-commerce model, the consumers are generally provided with the opportunity so that they can behave proper with both the sellers and buyers on the online market, which is mainly facilitated with the help of a third party. It is found that the consumers mainly help in brining both the sellers as well as consumers for conducting the business quite effectively (Lu 2014). The mobile e-commerce that utilizes this model helps in selling various types of cards as well as residential properties. Whether the consumers are charged for their services or not but the, consumers generally, get options between different factors in order to buy the products.

Business to government: It is found that the government related mobile e-commerce generally get involved with exchanging as well as trading different types of information that generally uses B2G related model of e-business (Xiao and Dong 2015). It is found that this type of mobile e-commerce is mainly credited with help of government so that appropriate medium of business in order to submit the entire application of the government.

Government to business:  t is found that the government uses this type of model for approaching various types of business organizations. It is found that with the help of this, proper supports, tenders as well as functionalities of online submission are generally provide

Compatibility with browsers

Mobile e-commerce marketing strategies that are required to be utilized are as follows:

 Push notifications: It is found that push notifications are considered to be impetus for e-commerce customers in order to complete various valuable actions. It is found that with recent types of push notifications that are generally present on the websites along with mobile applications (Einav et al. 2014). The push notification solutions generally help in notifying customers about the arrival of the new products. It is found that push notifications generally help in encouraging actions that generally assists in collection information about the customers.

Interactive push messages: It is found that interactive push messages generally assist in providing more number of opportunities for connecting as well as possibilities for building proper responsive experiences. It is found that the customers generally respond to the messages as well as campaigns effortlessly.

In App popups: App popups generally assists in engaging the customers with various targeted contents that are quite responsive for their needs within the entire app. It is found that they are generally triggered with the help of proper actions that the customers taken within the app by clicking on the product (Slade et al. 2015). With the help of app popups, the customers targeted content is generally send in order to enhance the experience of the users. It also assists in notifying users about the various types of product related availabilities.

Location based marketing: Location based marketing is considered as a set of mobile based strategies like beacon management that utilizes customers for reaching in a quite proper way (Makki and Chang 2015). It is found that the platform of e-commerce mobile assists in creating wide range of campaigns that are associated with mobile marketing for enhancing the engagement as well as retention of the users of various mobile apps.

  Mobile marketing automation: The mobile automated campaigns generally assists in fulfilling the demands that are associated with mobile marketing (Mackey, Miner and Cuomo 2015). They generally need marketers in order to set proper goal for building proper scenario in which the entire action as well as inaction helps in activating a message automatically. It is found that it generally assists in improving the message proper effectively with the help of proper personalization as well as proper timing.

The infrastructure that is associated with the mobile e-commerce generally refers to the grouping of different hardware as well as server. Network is utilized for generating appropriate linkage between the different applications of hardware and software so that appropriate services as well as products can properly be delivered with the help of e-business (Einav et al. 2015). The infrastructure that is associated with the mobile e-commerce mainly includes hardware, software and network. The entire infrastructure model is of the mobile e-commerce generally explained below.

Resources for mobile e-commerce development

Infrastructure: The infrastructure of the mobile e-commerce mainly includes networks as well as other types of external infrastructure.

Processor: It includes logic and computation that is associated with the computer system (Makki and Chang 2015).

 Storage: The storage generally includes different types of hardware related components.

Intelligence: It includes computer dependent logic that is quite helpful in transforming entire information to appropriate knowledge.

Applications: It is defined as data, which is generally processed with the help of appropriate application into effective information.

 The infrastructure of mobile e-commerce mainly includes:

Software: Online tool called Wix is mainly utilized in order to design the entire mobile e-commerce. It is found that the technology that is mainly related with Wix is very much advantageous in developing appropriate stunning mobile e-commerce without the utilization of any type of code (Xiao and Dong 2015). It mainly helps in giving unparalleled design to the global users in order to create some different ecosystem.

Hardware: Proper hardware is required for mobile e-commerce designing effectively. In order to create appropriate design within the mobile e-commerce of mobile e- commerce the hardware that is generally needed include USB keyboard, hard disk as well as computer.

Resource requirement: The resources that are required in order to design of the mobile e-commerce generally include checkout pages, Muzli, webflow and more.

 Einav et al. (2014) stated that e-payment system is primarily suggested as one of the system that is used to make various transactions for different services with the assistance of an electronic medium without utilizing money. The distinctive kinds of e-payment system that are utilized are explained below:

Credit card: They are the second biggest utilized mobile e-commerce payment system inside a site. This payment system is primarily utilized for the customers who spent their whole day in shopping on the web up to their monetary points of confinement. This facility is given to the shoppers who can make payment for the purchased services as well as goods.

Debit card: It is found that it is one of the mobile e-commerce payment system that is utilized these days. It is particularly simple and while using it the shoppers’ needs to give their card details with the date of expiry and from that point onward; they can make payment (Slade et al. 2015). For enhancing security, it is very much essential for the shoe store to reflect around different kinds of security related measures that incorporates card confirmation number to evade any sort of security related difficulties and issues.

Mobile e-commerce models

Net banking: It is the most famous strategy that must be available inside the site of the shoe store so the clients of the store can get the chance of doing payment effectively without confronting any kind of difficulties (Makki and Chang 2015). It is considered as one of the least complex procedure when contrasted with the usage of platinum card. It does not require card each time the client is doing payment.

E-wallet: It is considered as the prepaid amount, which causes the customers to store number of credit and debit card safely. The site of shoe store must have this functionality for the purchasers to keep away from the need of data amid payment (Mackey et al. 2015). As the clients wrap up the whole registration process, they can have the capacity to make payment effortlessly with the assistance of the e-wallet without confronting any sort of issues and difficulties.

Smart card: Smart card is the plastic card that is consolidated inside a microchip keeping in mind the end goal is to store the individual subtle elements of the customers, which is stacked with suitable measure of assets for making the online transactions substantially simpler. It is discovered that the amount of cash, which is mainly loaded generally, minimizes after its utilization.

The various types of difficulties and issues that are related with the mobile e-commerce are explained below:

Legitimate issues: The lawful issues mainly influence mobile e-commerce. The different sorts of legitimate issues and difficulties that the business associations are confronting incorporate trademark related security issue, copyright insurance issues and the difficulties that are connected with transactions (Slade et al. 2015). Furthermore, the matter of internet business faces issues that are related with scholarly copyright including encroachment of copyright, odds of trademark via web-based networking media. The mobile e-commerce business supports lot of online controls and guidelines amid the technique of transactions in any case if the standards and directions are not taken after then it for the most part can cause number of difficulties including recording maintenance commitments, trade of different controls, sending out control.

Security issues: The online business faces lot of security issues and challenges that keep the web based business from authorizing the access. The security challenge that happens inside the business incorporates authenticity, non-renouncement, confidentiality and protection (Pantano and Priporas 2016). Furthermore, the procedure of transactions inside the web-based business site additionally makes number of security difficulties and issue because of information and data abuse.

Mobile e-commerce marketing strategies

Security issues: Number of laws and jurisdiction are available that aides in ensuring the protection of the people however the organizations who are participating inside the web business are mainly damages the laws as they face trouble in keeping the points of interest of the customer safely. It is discovered that because of offers handling and in addition transportation of different items, one requires gathering area, names and subtle elements of the MasterCard (De Reuver et al. 2015). For displaying, the organization needs to keep their records and data securely. In any case, it is very much essential to fulfil the laws to advise the clients of the organization about the data that is mainly recorded by keeping it securely within the business.

The benefits of mobile e-commerce mobile e-commerce within the business are illustrated below:

 Faster purchase: The apps of mobile versions of the website are very much faster as compared to website while searching results as well as loading data on the mobile devices. Moreover, it is found that there is no requirement of pulling entire data from the server and thus the customers can be able to browse and can be able to purchase the products quite faster (Rahimi et al. 2014). The apps of mobile e-commerce assist in purchasing products quite faster. It is found that as the mobile app assists in offering the same functions as the desktop app, people can be able to purchase items through mobile e-commerce.

Better customer experience: It is found that as people who are more familiar with the mobile phone have ideas about how to utilize different apps in navigating desired products in little number of clicks. It is found that in addition to purchase, the customers can generally be able share the joys of shopping with their relatives and friends (Taylor 2016). The facilities of mobile e-commerce are fast, convenient, interactive as well as exclusive. It is found that from the standpoint of the customers, one of the great benefits is its simplicity as well as its speed. It is found that 84% of the consumers who uses mobile phones utilize real stores in order to shop.

Direct connection with the customers: It is found that with the help of the mobile e-commerce, the shoppers are generally able to get proper alerts when they generally open a mobile app. And they get it without also activating the app (Li and Shi 2015). It is found that 50% of the users generally like notification whereas 80% of the users says offers as well as rewards provided by the company make them loyal. With the help of mobile e-commerce, the customers can be able to get direct alerts about the new products, updates, discounts as well as promotions.

Cost reduction and productivity: It is found that by reaching the audience quite faster with the help of the mobile e-commerce helps in cutting down the cost that is mainly associated with the marketing campaigns (Madden et al. 2017). If the mobile e-commerce is mainly integrated with social media, then the users can generally engage in spreading it. It is found that beside app development, support as well as maintenance are considered to cheaper to a web store as well as for other selling points.

Conclusion

 It can be concluded that development of mobile e-commerce for the shoe store “She Garden” is quite beneficial as it helps in providing number of benefits to the customers including faster purchase, better customer experience, direct connection with the customers as well as cost reduction and productivity. In this paper, all the e-commerce models, marketing strategies are generally elaborated. In spite of the advantages it is found that there are number of legal as well as security issues that is associated with mobile e-commerce. In order to resolve the issues and challenges following steps needs to be followed that are provided below:

Using stronger passwords: It is found that stronger passwords are very much helpful in securing as well as updating the entire websites in order to avoid security related challenges.

Utilization of firewall: It is found that the use of firewall generally obstructs the entrance of unauthorized persons within the organization in order to for reducing security related challenges.

Software update: The software should be kept up to date for avoiding various types of security issues as well as challenges.

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