*Segmentation of Coca Cola: **Basic segments of coca cola is those people who take this drink regularly. **The target market for coca cola is based on age: youth and younger 15- 25 and 40 age. Another factors are income and family size. **Target is not based on gender , both gender likes it. **Key success of coca cola is behavioral segmentation. **Coca Cola generally sells in schools, colleges, universities, restaurants, hotels and fast food stores. Coca Cola has variety of tastes ecause they want to meet customer needs. **Coca cola diet : for diabetic people and aged people 40 plus. **Coca Cola : young people whose age is 16 to 35. **Coca Cola packs and bottles : (based on income level) for students, poor people, middle class and family size. Nature of customer : fun and entertainment loving. Socio-economic level :upper lower and lower class. Occupation : student and family oriented people. **Coca Cola prefer to serve its product in those places where young eople gather mostly. coca cola customers are mainly teenagers and young adults **it is the highest selling cold drink above the world.? **The main theme of coca cola is “open happiness” coca cola packaging attracts the young generation attention very much. *Positioning statement: Coca Cola provides the best quality and taste in an affordable price. *Segmentation of Pepsi: **Pepsi has same market purposes like Coca Cola. Pepsi has also different kinds of soft-drink productin order to appeal to different ustomers. **Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30. *Positioning of pepsi: **PepsiCo main slogan is – “Generation Next! ” It spends billions of dollars in order to affect people and find creative slogan in every year. Pepsi is a cold drink which gave the best taste, low fat in a reasonable spending. Coca Cola is successful corporation because they have further plan to impess people and have good stategy to sell products in right places.