Business goals for the Taxi Industry
The sharing economy includes the coming of other private taxi companies such as Uber or Grabcar in Singapore, is inflicting loss on the Taxi Company as a whole. Uber and Grabcar is growing rapidly in the last few years and it has been calculated that powerful fleet numbering 4800 is being operated by the Trans-cab, it is another operator of taxi, stands second in number (Wang, Ng, & Chen, 2012,; Cannon & Summers, 2014). Comfort Transformation Pte. Limited and the industry as a whole are facing problems out of the sharing economy in Singapore in terms of attracting the commuters (Comfortdelgro.com., 2017). The economy as a result of the taxi industry is going down. In this case, it is important to address the challenges, faced by the Taxi industry (Cramer & Krueger, 2016).
Comfort del group corporation deals with the transportation of land and it operating nearly more than forty thousand vehicles. City Cab and Comfort are regarded as one of the largest Singapore’s taxi company which is having a fleet of more than 15000 taxis. The taxis have the capability to connect the GPRS with the help of MTDs. This is a technological strategy being made in the taxi (Comfortdelgro.com., 2017). However, Taxi companies like SMRT and Comfort Delgo are finding themselves in risk for the intervention of the sharing economy in the taxi industry, which proposes the use of smarter technologies, which is giving a rise of complexity for the taxi owners to run their economy.
Therefore, some business goals are to be advised to the taxi owners in the process of SMART to run their business successfully. the customers also look forward to travel in cheaper private cars (Auyong, 2017).
Specific:. The general cab drivers have to cop themselves up with the application based services (Auyong, 2017; Comfortdelgro.com., 2017). If the Regular car drivers can apply along with their updated technological apps, then it would be possible again to gain the competitive advantages in the market.
Measurable: The regular cabs need to operate trips more in a day to earn their earnings at a fixed rate comfortable for the commuters to travel (Balafoutas, Beck, Kerschbamer, & Sutter, 2013; Auyong, 2017; Comfortdelgro.com., 2017). The existing taxi industry must also increase the number of taxis to meet the objectives of their business in order to attract the commuters for the fares.
Achievable and Relevant: Profit sharing is also a way to split the revenue and this could be far better for the taxi drivers to gain more partners and less number of leasers However, the taxi business remained profitable by contributing 36.4% of the profit which is operating in the previous year for Comfort Del GRo. It could be achievable if this proper structure is explained to the drivers properly (Auyong, 2017); (Comfortdelgro.com., 2017)
Time Oriented: On following the above mentioned proposals, the taxi companies need to act the policies as fast as possible in order to support their share in market even it means a short term drop in the rate of profit (Auyong, 2017)
The descriptive analysis of the Organizational Training
The Descriptive analysis should be implemented while analyzing the organizational training for the drivers. The training should be given to gain the competitive advantages in the market co relating with the business goals.
The use of technology based apps should be used for the taxi industry in order to attract the commuters to their services. The drivers need to be trained in the perspective of using knowledge in the field of using technology advancement skills (Liu, Wang, Liu, & Krishnan, 2015). They should be trained to handle the mobile applications as well, to reduce the times of pickup. The drivers need to practice and implement their skills in order to gain more travelers.
The drivers in order to bring incentives to their market are advised not to refuse the customers in the face. They should start increasing their earnings by doing several trips. They should be trained on the ground that they have to represent their company (Liu, Wang, Liu, & Krishnan, 2015). The company should be made regulatory fares on which the drivers should run their taxi. Based on the cost and transportation, training should be given to the taxi drivers in order to reduce cost after booking via application of mobile (Liu, Wang, Liu, & Krishnan, 2015). Generally, the taxi drivers are given free rein regarding the establishment of charges and fares, and the customers have no choice but to carry the burden of the share of the costs. The policy of the company, hereby, needs to be altered.
Also, in order to enhance the competitive advantage, the taxi company must start recruiting drivers and the company must have the potential to train them accordingly. In order to attract the drivers, the company needs to start gaining profit on the basis of the profit sharing. The terms of the profit sharing must be structured in such a way that the drivers get motivated and start working for the company.
A survey method would be conducted to understand the employer’s on their training on different ways in a taxi industry (Castro, Zhang, Chen, Li, & & Pan, 2013; Oxford, 2016). A survey was conducted on a group of taxi drivers who had undergone the training.
According to the survey method, it should be analyzed specifically that whether the employer learned the programming on GPS. Whether the employers were satisfied in understanding the training or not? Whether the employers find it easy to handle the technologies or not? Whether the employers are meeting the satisfaction of the customers on the new proposed business guidelines? (Huang & Ford, 2012). The survey method would be done in a form of an assessment sheet and accordingly, the survey will be conducted to understand the improvements of the employers. Finally, the implementation of the training would suggest whether the functions are being done properly or not.
The survey sheet would suggest whether the employers of the company would need training or not more which would also suggest the proficiency achieved through the tacit cognitive functions.
Survey method to assess the employers
The individual learning method would determine the gaps in the training or the learning provided to the employers. It is based on the analysis of the survey method conducted for the taxi employers (Huang & Ford, 2012). It would say that whether the employers are satisfied with the training or not and the proper implementation of the training would lead to the attainment of the goals by the company. For example if the employer failed to learn the strategy of GPS, it becomes a gap in the training of the employee. It can also happen that the gap persists after the employee failed to implement in the practical field. Thus, proper questionnaires should be carried out including giving on job training to the driver, in order to understand the outcome of the individual learning (Huang & Ford, 2012).
Learning outcomes should be based upon the individual’s learning method analysis. The findings state that the out of 200 taxi drivers. Some percentages of the trainees have not understood the technological analysis. Some identified the that the training was smooth enough to be able to understand. The learning outcomes also suggest that how the taxi drivers are performing on their first day jobs. Has the employee able to meet the customer’s satisfaction? Have the employers are implementing the training material properly? The result will be calculated in a graphical style to represent the learning from the training session as well as the learning from job session on a first few days. The learning outcomes also suggest the difficulties faced by the drivers and accordingly the suggestions to bring.
Conclusion
On a concluding note, it could be stated that the taxi company needs to improve their company’s benefits in order to sustain the tough marketing competition. With the help of the proper training, they can rely on the drivers to give performance with much more innovative ideas. In order to increase their share in the market, the company needs to act first so that the company could defend their market share again.
References
Auyong, H. (2017, July 7). Coping with technological disruption in the taxi industry. TODAYonline. . Retrieved from https://www.todayonline.com/singapore/coping-technological-disruption-taxi-industry
Balafoutas, L., Beck, A., Kerschbamer, R., & Sutter, M. (2013). What drives taxi drivers? A field experiment on fraud in a market for credence goods. . Review of Economic Studies, , 80(3), 876-891.
Cannon, S., & Summers, L. H. (2014). How Uber and the sharing economy can win over regulators. Harvard business review, , 13(10), 24-28.
Castro, P. S., Zhang, D., Chen, C., Li, S., & & Pan, G. (2013). From taxi GPS traces to social and community dynamics: A survey. . ACM Computing Surveys (CSUR), , 46(2), 17.
Comfortdelgro.com. (2017, July 7). ComfortDelGro Corporation Limited. Retrieved from Comfortdelgro.com.sg: https://www.comfortdelgro.com.sg/global-network.aspx?id=134
Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber. . The American Economic Review, , 106(5), 177-182.
Huang, J. L., & Ford, J. K. (2012). Driving locus of control and driving behaviors: Inducing change through driver training. . Transportation research part F: traffic psychology and behaviour, , 15(3), 358-368.
Liu, S., Wang, S., Liu, C., & Krishnan, R. (2015). Understanding taxi drivers’ routing choices from spatial and social traces. . Frontiers of Computer Science: Selected Publications from Chinese Universities, , 9(2), 200-209.
Oxford, R. L. (2016). Teaching and researching language learning strategies: Self-regulation in context. 2016. Taylor & Francis.
Wang, C., Ng, W. K., & Chen, H. (2012,). From data to knowledge to action: A taxi business intelligence system. Information Fusion (FUSION), (pp. (pp. 1623-1628).). 15th International Conference on IEEE.
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