Situation Analysis
The analysis of the situation states that the IT Department at the University of South Australia has implemented a small project team for the last 6 months that includes it for the teaching and the administrative staff who has been working for the organization Maverick Technology Pty Ltd. The project team at University of South Australia probably deployed the entire project team to specialize in the development of holograms that would be utilized for the in businesses and this has been causing huge success since business organizations are getting assisted with virtual conferencing due to this technology. Recently the project has been working for the technology called holoportation which has been successful in producing an economic product feasible to be used by individuals. This technology allows an individual to receive a moving holographic image at any time possible, even at private situations like home. The entire project with Maverick Technology and the University of South Australia is to be bound to with a world first deal agreement to develop a similar Technology to help in the virtual teaching of students in remote areas. The technology would further have the applications including the projection of the guest lecturers from a distance location into a class going on campus. The application would even hold the potential of projecting the lecturers into a class in another company with the use of country campus site called UniSA Whyalla. The Lecturer and their teaching would be projected in a moving image for the online students even at their home location in real time. The technology would help in conducting of small group tutorials for the participants even in different very locations and at the same time in multiple places. The face to face consultation between a student and a lecturer would also be provided although both the student and the Lecturer be resided in different locations. In order to make a feasible public announcement of this partnership between Maverick Technologies and the University of South Australia, a feasible communication plan needs to be set up as discussed in the report as follows.
The stakeholders an individual who would be affected by the project as a whole. In the entire project there would be several stakeholders involved within the project internally and externally. The internal stakeholders are the one who would be directly affected by the progress of the project and external stakeholders are the one who would be in reckless acted by the progression of the project. The internal stakeholders who would be directly associated with the project would first and foremost be the students. The students would be thoroughly affected by the progression of the entire project since, new technology of holoportation would affect them the most. Next would be the lecturers are assigned for stating the letters to the students and the technical staff would make it happen. The management board will conduct the entire holoportation and the administrative staff and IT Department would also be a part of the management, directly associated with the entire project. The alumni of the University of South Australia are also part of the internal stakeholders of the project.
Stakeholder Analysis
In the external stakeholders the public, media, the government, the organization of Maverick Technology and different other Universities that would be benefited by the holoportation technology are included.
Describe the key message or messages that you want the stakeholders to take away from this campaign.
- The University of South Australia will be offering remote and virtual teaching of students. We are extremely focused to be leader on online teaching and technology for student.
- The virtual projection of lecturers, tutorial and consultation will be administrated by well qualified teaching and administrative staff and focused to be highly interactive.
- Partnered with MavTech, first university in South Australia to provide sophisticated holoportation innovative technology to student for providing astonishing student experience.
- The staffs are committed to creating, supporting and interactive learning opportunities for learners on campus and beyond. We are facilitating ‘face-to-face’ consultation between a student and lecturer in different locationsthroughout many stages of their lives and careers.
- The entire project is a positive approach of language and basic learning to be spread around all the people irrespective of their places. The organization of Maverick Technology with the collaboration to the University of South Australia would like to spread literacy as much as possible.
- The collaboration is not just happening between organization of Maverick Technologies and the University of South Australia, but it is also a positive step towards the collaboration of Advanced Technologies and learning methodologies. This would be a great example of enhancing the methodologies of learning through proper utilization of Advanced Technologies.
List the strategies and tactics that you will use to communicate the messages and the channels through which they will be communicated.
You may wish to consider the tactics and channels in terms of Paid, Earned, Owned and Shared media.
Strategy:Partnering with high-tech company Maverick Technology Pty Ltd (MavTech) to build out holoportation for remote as well as virtual teaching and consultation into students’ location in real time from different locations. This technology allows an individual to receive a moving holographic image at any time possible, even at private situations like home. The entire project with Maverick Technology and the University of South Australia is to be bound to with a world first deal agreement to develop a similar Technology to help in the virtual teaching of students in remote areas. The technology would further have the applications including the projection of the guest lecturers from a distance location into a class going on campus. The application would even hold the potential of projecting the lecturers into a class in another company with the use of country campus site called UniSA Whyalla. With the analysis of the entire situation on the technology it can be said that the company would like to implement the Holoportation Technology to enhance the ways in which education can be spread. This is a known fact that due to distance and unavailability of resources many students cannot get through there desired education and this is a strategy implemented by the organization to fulfill this disability. The implementation of the holoportation technique would be a positive strategy to teach and consult student in different locations and also make sure that students coming from the third world country can also be benefited with this technology for enhancing education.
To achieve our objectives we aligned with below strategic priorities.
- projecting guest lecturers from another location into an on-campus class,
- projecting lecturers into a class in a country campus site such a UniSA Whyalla,
- projecting a lecturer into online students’ home location in real time,
- conducting small group tutorials with participants in multiple locations, and
- providing ‘face-to-face’ consultation between a student and lecturer in different locations.
TECHNIQUE |
AUDIENCE |
INFLUENCE |
DESIRED ACTION |
|
PAID |
Advertising to reach millions |
Students and Parents |
Able to attract the attention of several universities worldwide |
Applying to the classes offering holoportation methodology |
EARNED |
Pitching the latest technology |
Students and Parents |
Make them understand the utility of the entire project |
Applying to the classes offering holoportation methodology |
SHARED |
Students and their participation in the learning techniques |
Other universities |
Make them realize how students will be benefitted, even in remote areas. |
Applying to the classes offering holoportation methodology |
OWNED |
Holoportation technology and university platform alumni |
Students and the universities and the parents of the students |
Make them understand the utility of the entire technology |
Applying to the classes offering holoportation methodology |
The task that would be mostly focused on for this project would be the project communication plan. This has been taken up with the help of the key milestones that have been achieved in the process for the introduction of the communication plan in using the holoportation techniques in all the colleges and educational institutions in collaboration with the University of South Australia. The Key Milestones for the work would be described as below:
- Overview of Plan
- Reviewing the history
- Approvals and distributions
- Analysis of situation
- Stakeholder Analysis
- Jotting out the objectives
- Sharing of the Key Messages
- Strategizing the process
- Implementation
- Explaining the budget plan
- IT Implementation
- Managing the business
- Implementing the project team
- Media sharing
Objectives
Describe who will be responsible for what aspects of the communication process, including any corporate or program management roles involved with communication.
Resource |
Role |
Estimated Work Hours |
Program management |
They would authorize the entire program and watch over the scheduling and key milestones of the task to check if they are being achieved at the desired outcomes and if any changes are required. |
8 |
Marketing Team |
Their role is to make sure that the universities are well informed about the progression of the project as well as the outcomes and success of the project implementations. They would also require contacting different universities those who have not yet been contacted and explain the technology and the project to them as well. |
8 |
IT personnel team |
Their role is to develop the holoportation technology as flawless as possible within the budget and make sure that the project is accepting changes and being developed as per the requirement of the clients |
10 |
Compile a list of pertinent items that you will use to create your budget line items (for example, booth rental, amenities, travel). Attach the details in an appendix but include a broad description of the main budget issues and figures here.
The budget would be not just including the communication plan between different stakeholders of the entire project but would also include all the constrains of communicating the new technology of learning acquired for the people who are not privileged enough to receive proper education. The technology would further have the applications including the projection of the guest lecturers from a distance location into a class going on campus. The application would even hold the potential of projecting the lecturers into a class in another company with the use of country campus site called UniSA Whyalla. The Lecturer and their teaching would be projected in a moving image for the online students even at their home location in real time. The technology would help in conducting of small group tutorials for the participants even in different very locations and at the same time in multiple places. The budget plan would include all these interactions and communication, in addition, would also have a proper budget plan for marketing the entire product or technology to the larger audience and other universities that would be helpful for the people unknown to the project be aware of the holoportation technology.
The entire plan for the evaluation of the entire project would be presented by constant monitoring and reviewing the entire project at every milestone. The milestones that would be reached as a result of the planning of the project and make sure that the project is being proceeded as per the planned outcomes. With the analysis of the entire situation on the technology it can be said that the company would like to implement the Holoportation Technology to enhance the ways in which education can be spread. This is a known fact that due to distance and unavailability of resources many students cannot get through their desired education and this is a strategy implemented by the organization to fulfill this disability. The constant monitoring of the project would provide information if the project has some impending risk in the progressions and this would help both the organization of Maverick Technologies and the university of South Australia to make sure if any changes are required within the entire project. The evaluation process would thus be completed.