Component And Structure Of Pillar Of Sustainability – A Case Study Of Sony Ericsson

Description of the Enterprise

Discuss about the Component And Structure Of Pillar Of Sustainability.

Currently most of the organizations are taking sustainability aspects very seriously and they are also trying to increase on their probability of the industry attainments in both level short term as well as long term (Albino, Berardi and Dangelico, 2015). Building sustainability as the main component to an organization strategy, innovation along with promotion could minimize on the risk of the business and also try to identify on new and advanced opportunities (Albino, Berardi and Dangelico, 2015). Monitoring practices is usually an emergent and a major management reaction to the current issues in sustainability. Monitoring system facilitates understanding of the sustainability systems and its values (Albino, Berardi and Dangelico, 2015). Monitoring systems could focus on developing various suitable tools that might assists in measuring the relatedness of the facets of sustainability practices.

Sustainability indicators could offer an important guidance especially in the decision making in numerous ways (Charter and Tischner, 2017). They could translate to physical and social science knowledge into the feasible models of the information which may aid on the process of making the decision. They might help in measuring and calibrating on the progress when it comes to sustainable development of the goals (Charter and Tischner, 2017). Moreover, they might also provide an early warning, sound an alarm into the time in order to prevent the economic, social as well as environmental damages.

Indicators of the sustainability differ from the traditional indicators of the economic, social as well as environmental (Choi and Turk, 2011). The conventional indicators such as the stockholder profits, asthma rates, water and the quality usually assesses on the changes in one section of the community since they are independent of the other parts. Sustainability indicators usually reflect on the reality which the three different segments are correlated (Choi and Turk, 2011). Therefore, this essay will describe about the monitoring system which monitors on the sustainability of an enterprise (Dui?, Urbaniec and Huisingh, 2015). It is crucial for the business to measure on their sustainability once in a while to ensure they are operating effectively.

The enterprise which has been selected for this essay is Sony Ericsson (Kazakova, Bolvachev, Gendon and Golubeva, 2016). It is a joint venture which had been established on October 1^st of 2001, by the Japanese consumer electronic organization which is Sony Corporation as well as the Swedish telecommunication organization Ericsson in order to manufacture the mobile phone (Mascarenhas, Nunes and Ramos, 2015). The main reason as to why they formed this business venture was to combine on the Sony consumers’ electronic expertise with the Ericsson technological leadership when it came to the communication industry (Mascarenhas, Nunes and Ramos, 2015). Both of these organizations stopped in making their own makes of mobile phones.

Dimensions

Sony Ericsson they have strived to maintain high standards in the approach when it comes to sustainability (Mascarenhas, Nunes and Ramos, 2015). Both the aspect of sustainability development and the production is regarded as crucial challenges to the long term by Ericsson which demands an immediate action especially to the responsible manufacturers (Mascarenhas, Nunes and Ramos, 2015). Sony Ericson companies have been capable of put into an impact a lifetime cycle approach to the development of the product (Lu, Nakicenovic, Visbeck and Stevance, 2015). Sony Ericsson mobile communication they can be global suppliers to the high graphic as well as multimedia cell phones which has many features along with the accessories as well as pc cards.

The products generally offer a combination to the powerful technology with innovative application to the mobile phone for example music, entertainment, imaging as well as communications (Lu, Nakicenovic, Visbeck and Stevance, 2015). Consequently, the net result of this organization is an appealing brand that opens up new avenues to the development in the enterprise especially to the mobile operators and providing attractive and fun products to the consumers. The organization has operated for nine years and they have been able to retain a rigorous approach which guarantees they maintain the same standards across all their chains (World Health Organization, 2016). For the Sony Ericsson their approach to sustainability has been focused on the following principles;

• To safeguarding on the upcoming revenue especially in an environmental affiliated concerns.
• Improving the living and operating conditions especially to those who are involved with the production of their products.
• Not to make any negative effects to the end users (Mascarenhas, Nunes and Ramos, 2015).
• To improve the effects of their products as well as activities on the environment

The economic dimension usually represents the program of the production and consumption including finance and describes the market dependent to the unpaid economy (Lu, Nakicenovic, Visbeck and Stevance, 2015).  Economic abundance is essential component with regards to sustainable development because it enables combating poverty, financing on the remediation of the old burdens and making changes in regards to the development of the economic policy as well as market mechanisms which should be applied to support sustainable development (Lu, Nakicenovic, Visbeck and Stevance, 2015). The incentives should be placed one all the levels of the society, and they should operate in opt to the sustainable development through;
• Making investment which are sustainable both in the public as well as the private industry profitability.
• Channeling on the study to knowledge and the solutions for the sustainable development.
• Impacting on the usage decision to all the levels (Mascarenhas, Nunes and Ramos, 2015).

The economic indicators as well as objectives to each specific objective are on GDP per capita, total factor productivity, cost, sales and net investment and capital expenditures (Mascarenhas, Nunes and Ramos, 2015).

Economic dimension

GDP refer to the market value to all the goods as well as services which are generated by the economy particularly for a given period that is often one year (Mascarenhas, Nunes and Ramos, 2015).  According to the 2008 study which was done on this organization found out that the socio-economic impacts on the mobile communications in Sudan discovered that mobile phone gain access to generates important in regards to the socio-economic benefits to the GDP (Mascarenhas, Nunes and Ramos, 2015).

In regards to the dialect productivity it offers good capability to recognize into the inflationary pressure, and how much GDP might enhance without impacting on the inflation (Clark, van Kerkhoff, Lebel and Gallopin, 2016). With regards to the high demand Sony Ericsson mobiles the companies have chose to reduce on the operating expenses which might result in connectivity getting economical.

This indicator usually specifies that distribution to providers of the capital that has been broken down by the interest on the debt along with borrowings to all the classes of the shares (Hilty and Aebischer, 2015). Sony Ericsson emphasizes precisely how it might utilize on the level of the capital of the organization commitment to socially responsible investing (Clark, van Kerkhoff, Lebel and Gallopin, 2016).

This is the most crucial dimension which is available in the monitoring system for this enterprise since it brings on the sustainability core principles (Clark, van Kerkhoff, Lebel and Gallopin, 2016). These types of environmental dimensions generally offer indicative to the organization outcomes over the ambiance organizations for example human, air, water and land ecosystems. The results such techniques could be regional or maybe global depending on the nature of the process (Hilty and Aebischer, 2015). In regards to Sony Ericson, threat is generally posed over the employees who function in the business. With this enterprise it corresponds to the telecom industry in which the scope of the analysis for the telecom products and facilities in the business is enormous (Hilty and Aebischer, 2015). Therefore, it is very important develop indicators for the business to be able to assess the effectiveness of sustainable practices (Mascarenhas, Nunes and Ramos, 2015). The sustainability indicators which are associated with Sony Ericsson Company are on the materials, energy, and product.

This refers to numerous aspects of problem that are used in the organization. Staying stronger player with regards to telecom industry, this enterprise offers mobile phones which includes brominates flame retardants on their boards and their casing (Mascarenhas, Nunes and Ramos, 2015). Additionally, Poly Vinyl chloride is utilised in the chargers. This indicator might aid in the dimension of the sustainability by means of utilizing this kind of materials inside the organization (Mascarenhas, Nunes and Ramos, 2015).

GDP per capita

To any given enterprise use of the energy is crucial to their effective functioning (Mascarenhas, Nunes and Ramos, 2015). Sony Erickson is not an exception since it addresses the energy consumption issues via their chargers for the mobile phones (Hilty and Aebischer, 2015). This type of indicator generally provides an efficient measurement to the energy usage which could assist the organization in the corporate processes which could lead to the lesser consumption of the energy to sustainable future.

Sony Ericsson generally proceeds their operations particularly to the telecom business via various ranges of the mobiles and accessories which could pose to question regarding whether or not they may be bio-degradable or not (Giannetti, Agostinho, Almeida and Huisingh, 2015). The toxins levels especially to the products and their environment outcomes could be assessed to this indicator.

It is important for an organization to be socially important. Moreover, it is crucial for them to be connected to society (Mascarenhas, Nunes and Ramos, 2015). For an enterprise to be effective and sustainable there is certainly need to build community and individual resources that are essential to be developed and utilized within the context of numerous leading principles for example equity , social inclusion , safety and adaptability (Mascarenhas, Nunes and Ramos, 2015).

The major indicators for the Sony Ericsson to the social sustainability are; stakeholders involvement, health and safety, and equal opportunities and non-discrimination.

The stakeholders are those people who have guide relationship to or they may be influenced by the enterprise these are; investors, workers, supplier, governments and affiliates (World Health Organization, 2016).  It is essential to any specific business to have a solid relationship with them. Sustainable relationships with stakeholders could offer the organization a long run benefits since they creates good image to the business (World Health Organization, 2016).

This is crucial element which needs to be resolved with regards to the sustainable development which demands company to provide equal opportunities irrespective of aspect such as gender, race, or disabilities (World Health Organization, 2016). According to research it highlight gender disparity is one issue which need to be addressed by the sector.

This is one of the most crucial aspects which the manufacturing industry need to be concerned about (Kostevšek, Klemeš, Varbanov, ?u?ek and Petek, 2015). Offering the workers with safety and health standards needs to be addressed well. Action program consist of installation of protective railing, improvement to the processes and equipment to handling of chemical and implementation of the health and safety procedures.

Total factor productivity

The specific sustainability area which would be provided justification is on the social sustainability indicato r(World Health Organization, 2016).  Organization are paying a lot of attention to the social dimension to the sustainable development as a result of experienced shift in regards to the stakeholders pressures from the environmental to the social related issues.

List and assessment of indicators for monitoring

The participation of the board is essential to the implementation of the fundamental values especially to the sustainable development and preservation of the cultural values. The involvement of the local communities and other stakeholders is essential during this process of making the decision. Sony Ericsson aims to responds to all the concern of the stakeholders. They need to conduct annual stakeholders’ survey to identify top ranked social issues to the customers and the investors.

In focusing on sustainable development it entails business to offer equal opportunities to all in irrespective to their gender, disabilities and race (Rahdari and Rostamy, 2015). This enterprise they may be making headway to the male dominated business and variety of the women in the workplace has increased considerably (Rahdari and Rostamy, 2015). The objective of the organization would be to develop a team of management which has numerous the women who are proportionate to the female workers as whole leadership initiatives of development to the workers nurture on the key leadership qualities to all the levels of the business (Rahdari and Rostamy, 2015).

The occupational health and safety element is a worldwide priority to this business (Rahdari and Rostamy, 2015). In 2009 the business had aligned their present OHS strategy to the globally coordinated system which grew to be applicable to all the markets (Rahdari and Rostamy, 2015). The unit heads ensures they might set suitable OHS standards that are significantly realistic, at the same time attainable and consistent to the local operating conditions and legislations (Rahdari and Rostamy, 2015).

Conclusion

Sustainable development is important particularly in this sector. To be able to respond to the numerous sustainability challenges forced the organization to ensure sustainable growth to be essential. The framework for monitoring system continues to be developed with the correspond guidelines which have been discussed. There have provided a comprehensive tool which could be used to measure sustainability in this enterprise. The proposed indicators have addressed on the key areas such as environmental, social as well as economic which have been prevalent to this industry with a specific focus on the social sustainability area. To respond to the numerous sustainability challenges forced the organization to ensure sustainable growth to be essential. The framework for monitoring system continues to be developed with the correspond guidelines.

References

Albino, V., Berardi, U. and Dangelico, R.M., 2015. Smart cities: Definitions, dimensions, performance, and initiatives. Journal of Urban Technology, 22(1), pp.3-21.

Charter, M. and Tischner, U. eds., 2017. Sustainable solutions: developing products and services for the future. Routledge.

Choi, H.C. and Turk, E.S., 2011. Sustainability indicators for managing community tourism. In Quality-of-life community indicators for parks, recreation and tourism management (pp. 115-140). Springer, Dordrecht.

Clark, W.C., van Kerkhoff, L., Lebel, L. and Gallopin, G.C., 2016. Crafting usable knowledge for sustainable development. Proceedings of the National Academy of Sciences, 113(17), pp.4570-4578.

Dui?, N., Urbaniec, K. and Huisingh, D., 2015. Components and structures of the pillars of sustainability. Journal of cleaner production, 88, pp.1-12.

Giannetti, B.F., Agostinho, F., Almeida, C.M.V.B. and Huisingh, D., 2015. A review of limitations of GDP and alternative indices to monitor human wellbeing and to manage eco-system functionality. Journal of Cleaner Production, 87, pp.11-25.

Hilty, L.M. and Aebischer, B., 2015. Ict for sustainability: An emerging research field. In ICT Innovations for Sustainability (pp. 3-36). Springer, Cham.

Kazakova, N.A., Bolvachev, A.I., Gendon, A.L. and Golubeva, G.F., 2016. Monitoring economic security in the region based on indicators of sustainable development. Studies on Russian Economic Development, 27(6), pp.638-648.

Kostevšek, A., Klemeš, J.J., Varbanov, P.S., ?u?ek, L. and Petek, J., 2015. Sustainability assessment of the locally integrated energy sectors for a Slovenian municipality. Journal of Cleaner Production, 88, pp.83-89.

Lu, Y., Nakicenovic, N., Visbeck, M. and Stevance, A., 2015. Five priorities for the UN sustainable development goals. Nature, 520(7548), pp.432-433.

Mascarenhas, A., Nunes, L.M. and Ramos, T.B., 2015. Selection of sustainability indicators for planning: combining stakeholders’ participation and data reduction techniques. Journal of Cleaner Production, 92, pp.295-307.

Milder, J.C., Arbuthnot, M., Blackman, A., Brooks, S.E., Giovannucci, D., Gross, L., Kennedy, E.T., Komives, K., Lambin, E.F., Lee, A. and Meyer, D., 2015. An agenda for assessing and improving conservation impacts of sustainability standards in tropical agriculture. Conservation biology, 29(2), pp.309-320.

Rahdari, A.H. and Rostamy, A.A.A., 2015. Designing a general set of sustainability indicators at the corporate level. Journal of Cleaner Production, 108, pp.757-771.

World Health Organization, 2016. World health statistics 2016: monitoring health for the SDGs sustainable development goals. World Health Organization.

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