Comprehensive Framework For Destination Marketing: Theories And Practices

Marketing as a Sequential Process

Discuss about the Contemporary Issues In Marketing And Consumer.

This chapter of the thesis will present a comprehensive framework to aid a better understanding of the topic and serve as an appropriate guidance through the research processes and analysis i.e. it will serve as a reference point for designing a proper questionnaire to gather data to answer the research investigative question (Wachowiak, 2016). Furthermore, the theories will aid a better analysis of the research findings. The following are proposed topics to be discussed under this following chapter.

Marketing is believed to be a sequential process through which the plans of the destination management organization, researches, implements, controls and evaluates the different forms of the programs. These kind of different programs are aimed at the satisfaction of the traveler’s needs and the wants as well as the destination and the vision and mission of the organizations. The following definition clearly gives importance to the everyday activities and stresses on the performance of the following each and every day in order to succeed in the future. It is the task of the management of the organization to collect all the different forms of the efforts of all the stakeholders and partner organizations to achieve the best results in the following market. Destination Marketing is believed to be one of the functions of the original marketing within the broader concept that includes the presence of the coordinated and integrated form of the marketing mix (Prohaska 2015). The management of the following organizations must make it a point to ensure that they coordinate and maintain the different multitasking efforts of the stakeholders as they are the ones who are mainly responsible for the implementation and the follow up for the destination management. There are also other researchers who by their works have shown that absolute power of the destination marketers. Apart from the management of the DMO’s, the stakeholders, the tourists and many other such people who are interlinked with the organization also possess quality power for the organization (Hannam Butler and Paris 2014).

On the other hand some other researchers have a slightly different viewpoint on the same issue. According to such researchers marketing practices of the different organizations have revolved around the 4P’s of Marketing for a long time since now. This included the likes of the Product, Price, Promotion and place factors. However they increase these 4P’s by another 4 and makes it a total of 8P’s with the addition of the partnerships, people, packaging and programming of the different types of the marketing resources that are promoted by the management of the organization.  Destination Marketing has a number of different benefits or features that differentiates it from the other kinds of marketing present in the global marketing world. According to, Smith (2015) the destination marketing is influenced by the characteristics of different tourism services, different facilities, people, tourism brand identity, strategies and many more as such. However it is equally necessary for the management of the mentioned organizations to per4form at its level best and maintains its profitability and also provides the customers with the exact products and service4s that are needed by them.

Destination Marketing

The main role of the term attraction marketing is the creation of a proper awareness and awakens the interest of attraction. The role of the promotional mix of the marketing is to make sure that the promotional roles of the organization is the one that is involved in the marketing of the whole destination. According to the management of these organizations the main tasks to ensure such an organizational measure is by the ensuring of the implementation of the different forms of advertising, social media, sales, promotions and merchandising of the different applications in the social media. Marketing also targets the travel agents, tour operators as well as the different customers of the organization (Kabisch Qureshi and Haase 2015).  This helps the organization to put them into the part of the promotional attraction of the organization.    The definition of the target market is important at the time of considering the market as an attraction. The marketing of the organizations for the tourism can be done after the segregation of the different considerations that includes the likes of the Geographical locations, advertising reaches and many other such similar disputes. The digital tools of the marketing provide great marketing opportunities for the different attractions. The maintenance of the latest form of websites e-mails and blogs that is required for the essential communication of the companies with the different customers (Ohta and Tamura 2014).

Apart from the above mentioned tools You Tube, which is a video channel in the internet is one of the most important and proper way that promotes attractions. The videos are generally shot by own hand and are diverse in nature. The diversified and original nature of the videos attracts the people or the users more towards the videos and makes them easier to get to know the destinations and their value more easily (Kabisch Qureshi and Haase 2015). These kinds of videos thus raise the interest of the users towards visiting the places and crave for the same. Such websites also promotes and encourages tourists to post their videos in the website and help the other potential customers have an idea about the following place. The emergence of the mobile technology especially the emergence of android in Smart phones have made it more easier for the people to post their phone videos directly through the help of the mobile.

The promotional aspects of the destination are one of the main sources of the marketing for the organizations that practices and implements the use of the following source of marketing. It is important for the Destination Marketing Organizations to make sure that the management utilizes the best techniques to ensure their success in the following sort of business. The promotion of the different tourist’s places has been the traditional and the most common activity of the mentioned DMO’s to ensure the best business for the organization (Parsons Maclaran and Chatzidakis 2017). The management of the different DMO’s makes sure that the best business strategies are taken by the organization to ensure success and profitability for the business. All the following types of business organizations are included in the types of communication activities. These communication activities help the organization to reach out to the different forms of the consumers who opts for the different programs arranged by the organizations. The management of the business organizations used to practice different types of the traditional forms of the communication practices to market their programs to the customers (Parsons Maclaran and Chatzidakis 2017). However the change in the time have forced the organization to move apart from the traditional lines of promotional measures and as such ensure the formation of the different types of the integrated marketing mix by means of the use of the different forms of marketing mix like that of the online communication, different web addresses, video sites and many others as such.

Benefits and Features of Destination Marketing

The destination marketers are now allocating their resources and their attention and the marketing budgets of the organization towards the traditional activity of DMO’s. This helps the organization to make the necessary changes that have occurred in the consumer behavior like social networking, sharing content and many more as such to work in their favor and attract more and more customers under their fold (Moutinho and Vargas-Sanchez 2018). The destination marketing leads to a rejection in the outbound marketing of the organization which includes the likes of the paid media advertising. The following type of marketing is necessary for the assistance in the inbound marketing.

The social media marketing mainly consists of the social media and the sharing content the use of the traditional form of advertising is still one of the main areas of focus for the DMO companies. The marketing and promotional budget for the share marketing is still largely expensive in nature and involves a large share of the expenses. Advertising is one of the most important factors that help in the promotion of a totally whole new destination. One of the most important functions of the modern forms of advertising is the information and persuasion and also the reminding of the different elements of the business (Conradson 2017). There are a large number of channels or sources that promote advertising or which provides the areas where the advertising is done by the organization. This includes the likes of television, newspapers, commercials, online advertising, outdoor commercials, leaflets, business pamphlets and many other such similar sources that are required for the proper advertisement option. The following channels of the communication process are said to be as the paid media and have a much better demand than the other forms of non paid media. The most modern trend in the market is said to be “Seeing is Believing”. This implies that people believe one to be the truth which they see. The basic idea of the advertising is said to be successful when the advertising is eye catching and inspiring in nature. There are also printed media of advertisements like the different types of the newspapers, journals, magazines and many other more such similar materials.

According to, Conradson (2017) the recent development of the internet and the virtual reality has changed the way of advertisement in the globalized world. The people are nowadays more connected to the modern world by means of different kinds of social media applications and other types of social media tools that makes the communication smarter, faster and much easier in nature. In comparison to the different forms of the traditional marketing methods the online marketing methods and the use of virtual reality has provided a number of different benefits like that of the lower costs, possibility of a two way communication, real time online communication, avoidance of any formal communication and many more as such. The paid search engine advertising sites on the other hand uses different forms of search engine types that are needed for the performance of the organic results and many more as such.

Attraction Marketing

The aspect of sales is one of the most important terms for the marketing form of the DMO’s. Sales form an important concept or a part of the business events to make sure the organizational demands of the business. The sales of the major forms of business events, purchasing and other decision making are one of the most important part of the business and thus it is important for the business to make sure that the organization maintains a proper form of personal communication within the organization (Sharpley and Telfer 2014). Sales of the different programs and other forms of events are now managed again by online tools and social media applications which is much easier and shorter way to communicate with the people of the organization. Promoting travel trade and other forms of tourism like that of the business tourism, special nature tourism, wildlife tourism needs a more personal level of communication that can be only possible through the likes of the personal and professional communication with the help of different online communications. The management of the organization has to establish contact and maintain a good level of personal communication with the key clients of business. The presence of some key clients in the organization helps the organization to secure the key business deals in the future and also helps them to collect adequate revenue for the future. The following task also helps the organizations to gather the necessary information about their competitors of the business.

Publicity is defined as another main type of business strategy that helps the mentioned industry to achieve a cost efficient structure of the business and gain a visibility for a particular destination of the business. But public relations on the other hand is not just dependent on publicly speaking out but also involves the management of the company to work out with different kinds of stakeholders to make sure that they provide favorable destinations for their customers (Sharpley and Telfer 2014). Generating positive publicity is important, but also the public relations demands the need for positive relations between the different stakeholders to avoid any forms of negative issues and promote the use of different positive programs and policies. The following kinds of marketing strategies helps the management to employ user friendly public activities and helps in the maintenance of a better public relation with the different forms of the people who are involved in the organization like the customers and the stakeholders of the organization.

Promotional Aspects of Destination

As mentioned earlier, digital marketing can be termed as the type of marketing that especially uses the different types of the information technology and the communication technology to facilitate the use of destination marketing. The modern days have turned the digital marketing into the most important part of the business. Digital marketing is now one of the most primary needs of the business. Most of the digital marketers as well as the different types of the business that operates in tourism makes use of the digital marketing polices to gain a stronghold in the market. In most of the modern DMO’s there are separate departments dedicated to the following marketing to facilitate the ease of business (Treleaven et al. 2015). The organizations which specializes in the destination marketing benefits hugely from the different technological developments of the future. The modern day hyper connected society, it is necessary for the business managers to be active players and change the technology as and when time develops and there is a change in the consumer behavior of the organizations (Roca 2016). The last few years have seen a change in the management of the business organizations. The different business organizations have slowly cam to adapt to the changes of the different forms of the benefits of the electrical communication and has formulated a brand in order to build a brand name in the most innovative way. Digital Marketing techniques and the different forms of platforms will involve the use of the different forms of benefits and challenges that are used for the benefits of different forms of electronic based communications. This makes it possible for the brand to use the user experience in a proper and efficient way that will be efficient for the efficient and rapid spread of the broadband connections and the other forms of electronic and digital based communications.

• Website- The websites are the digital communication tools that offer a wide range of different information to the users. Most of the different tourism promoting companies prefers the use of websites to utilize the digital advantages of the contemporary ages. The most important part of the business (Roca 2016). The tourism companies generally build the websites in different languages to enable the use for a vast range of people. Apart from this the websites are a medium of communication with the people and the users to make the most of the business. The main aims of the business will be to make sure that the organization can make the most of the business. They communicate the destinations, positioning and branding by reflecting the image that is wanted to deliver for the audience. They help in building a proper relationship with travel trade and can engage the tourists in discussion in the destinations social media pages. The registration of the customers or the clients in the website also helps the organizations to have a proper database of customers. The tourists treat these websites as one of the most important phase of the organizational development. A good website can be determined by the amount of accessibility, identity and trust of the elements. The web activities of the tourism business must be seen and treated as a proper service which in turn ensures the best possible results for the organization. Therefore it can be said that the organization possessing the most valued website can be believed to achieve the best possible results within the industry.
• Blogs- The blogs are a social media tool where different kinds of authors can write and share their own experiences or any other form of writing online. Blogs can also be collaborative where a number of different authors can write down their experiences. The management of the DMO’s prefers to build their own blogs nowadays to make use of the branding, marketing, public relations and internal communication methods. The management of the tourism promoting companies maintains the blog by appointing a blog writer from within the organization itself (Khoo-Lattimore and Yang 2018). However if they are unable to find a blog writer inside the organization, the organization makes sure to appoint a new professional blog writer from the organization. The content of the blogs must be attractive and must include different kinds of graphical representation and other types of attractive features that can easily attract the readers. Apart from this the contents of the blog must also not be subjective in nature and must be not too commercial. The presence of commercial and subjective blogs is not attractive to the readers and the readers tend to skip such blogs. The particular department of the organizations in charge of spreading awareness and promoting the organization through the use of social media helps the readers to get a clear vision of the following organizations in the social media. The sharing of the blog posts in the social media also encourages people to visit the following website and provide a chance to share the message ahead (Cohen and Cohen 2015).
• Social Media site- The social media sites in the modern days has become a wide range of the organization (Colantonio 2017). The main benefit of using social media in tourism is the receiving of the different forms of the information that are needed by the tourists before visiting different places. The presence of different persons in social media sites helps to establish contacts with each other. Such social conversations or friendships through the social media sites can be fruitful enough for the different types of the organizations to exchange different types of information regarding the tourism activities of a place. The special relationships that the DMO’s manage to create in social media must be taken care of and appreciated. Social media thus offers the customers and the clients of the business with ample opportunities to communicate with the existing clients and also the communication with the potential and other clients of the organization. It is important for the tourism business operators to use social media in collecting the client information, delivering different photos and videos of the places that generate interest among the people and many other such similar stories and articles related to the given destination. It is good for the organizations to concentrate on the communication and identification of the different elements of communication (Mottelson and Hornbæk 2017). The social media strategies of the different companies that are related to tourism activities, the main focus of the organization must be on the term focus rather than the media. The particular organization which will concentrate on the social term will be the most successful one in the market.
• E-mails- E-mails is still believed to be a main form of communication. The use of e-mail is considered to be old fashioned in commercial use. The cost effectiveness of the particular form of the communication process combined with the social media makes it one of the most powerful social media tools that can be used by an organization. The contents of the e-mails are generally very confidential and trusted and cannot be shared with other users of the community (Colantonio 2017). The main benefit of using e-mail as content is the building of a proper trust and benefit for the business. Valuable e-mail marketing requires a successful as well as standard e mail marketing program. The e-mail marketing can be integrated to the other forms of marketing in the business. The email marketing should not only be used in social marketing but should also be used in other different forms of marketing. This is because the integration of e mail marketing in all other forms of marketing helps the business to grow in stature and make the most of the business.
• Mobile devices- Mobile devices have been a great source for the conduction of the modern day digital marketing (Benur and Bramwell 2015). The increase in the use of mobiles has led to a large revolution in the mobile business.

Virtual Reality is one of the most contemporary technologies and also believed widely to be the future of modern lifestyle. The VR gadgets like headgears, head mounted displays, and different forms of input devices and the input devices are increasingly becoming available at consumer prices (Benur and Bramwell 2015). On the other hand different social media applications have been using virtual reality applications to change the way the people communicate and see the world. The virtual reality devices, until a few years from now were used only by the scientists and the experts to facilitate in different forms of experiments. But nowadays people have started using Virtual Reality to facilitate their daily lives.

Social Media Marketing

The pace at which Virtual Reality is gaining attention and its use in the different sectors of life is slowly transforming Virtual Reality into one of the most usable form of technology for the present as well as for the future. The current form of Virtual Reality display and user interface technology it is certain that more and more people will receive the benefits of the Virtual Reality technology in the near future. According to some market experts the virtual reality company can turn into a total of 30 billion dollar industry by the year 2020. The predicted growth of the Virtual Reality world will be mainly from the sales of different forms of Virtual Reality headsets, headgears, Video games, simulator games and many more as such. Virtual Reality can be used in different forms of human experience and life. It has also got its utility in tourism sector (Timothy 2014). The proper and efficient use of Virtual Reality in tourism sector can help in the efficient growth of the tourism economy of a particular place.

Virtual Reality in other words is a high end specific technology designed to perform specific range of tasks. It can also be described as an immersive multimedia technology. The particular name is given to the technology just because it helps to produce a three dimensional image of the different things that surrounds the user of this particular technology. The idea of the following elements is to create visual and auditory elements and some time blocking out the distractions that tend to be the external causes (Sheehan Grant and Garavan 2018).  The following technology can be implemented by the use of the computer technology that helps in the creation of an immersive and simulated environment that is necessary for providing the users with a totally different environment. The environment provided by the VR technologies helps to attract the3 users more towards the use of the VR technologies and paves the way for a virtual world of the future. The Virtual Technology has the ability as well as the capability to make the reel as real. The Virtual Reality experience includes life-size images and also possesses the ability to track the motions of the users as well as display the perspective changes on the use of the Virtual Reality in business. Therefore the above said examples prove the importance of Virtual Reality in different forms of the business.

Advertising

Virtual Reality is mostly used in the entertainment industry. The gaming industry experiences a great use in the virtual reality. The more the use of Virtual Reality in the gaming industry, the more is the chance for the success of the industry. The Gaming industry is mainly driven by Virtual Reality by the choice of the consumers (Sheehan Grant and Garavan 2018). The new age games of the gaming industry have increased its use of the Virtual Reality in the games. This makes the games more and more realistic in approach. However the use of Virtual Reality is not limited to Gaming and games. The use of Virtual Reality has expanded to other areas as well. This includes the likes of the military, social issues, surgery, theatre, attractions, watching sports and in many other different things. A detailed analysis of the following uses will be beneficial for the following project;

• Solves Anxiety issues- The Virtual environments that are created with the help of the different VR tools designs different forms of software that are aimed to aid anxiety issues of the different people. The following software includes an eye tracking technology that is installed within a VR handset. The following kind of the technology has a special eye tracking technology that monitors the movement of the eyes and ensures peace and calmness for stressed minds.
• Surgery- The Virtual Reality technology has also made significant contribution in the health sector and it promises to be one of the main sources of treatment process in the near future. The surgeries, critical treatments and other operations will be completed by means of the following technology as because it will eradicate any form of flaw in the treatment process and will make the organization one of the best in the business (Mostafanezhad et al. 2016).
• Military- The VR technology has also found its use in the different number of military forces across the world. The soldiers are provided with a simulated environment of a war and are made to fight the war to get the idea of a real war in the battle field.
• Theatre- The use of Virtual Reality is new in the theatres and Virtual headgears are provided to the viewers to make their experience livelier and feel a totally different experience than the normal 3D cinemas or any other kinds of cinematic experience.
• Training- The Virtual Reality based training applications are one of the main requirements for any form of training especially in the IT sectors (Mostafanezhad et al. 2016). The applications provide immersive technology training services that helps the trainee to gain a proper idea of the following.
• Watching Sport- The NBA in USA have already started using Virtual Reality ion the games to make the experience much more better for the spectators and also help the players to review their playing style after the match and point out their mistakes. This helps them to improve their performances for the next match.

Though a number of advantages have proved Virtual Reality to be the futuristic form of communication, there are a number of different disadvantages that limits the scope of Virtual Reality. The deve4lopment of the technical systems of the system, it is possible to remove the different challenges and the latency problems could also be solved accordingly. The main disadvantages of the virtual reality are as follows;

• Time Taken- One of the main challenges related to the virtual environments is the time it takes to build new virtual spaces. The creation of new virtual worlds generally takes a much longer time in order to ensure a convincing theme and be realistic in nature (Mostafanezhad et al. 2016). The team that is involved in the creation of the virtual world may take a long time to arrange the different types of the infrastructure to complete the implementation of the Virtual Reality System.
• Cyber sickness- The cyber sickness is another main form of the challenge that is faced during the implementation of the Virtual Reality. The experience of the following is very much personal in nature (Mottelson and Hornbæk 2017). There are many people who use Virtual Reality in the life for a long time without any symptoms whereas there are different people who might feel problems during the use of the following types of tools that promote virtual reality. Cyber sickness is directly related to motion sickness. The motion sickness is caused even though the person does not move actually. However the illusion of moving that is created in the simulated environment is enough to cause cyber sickness for the person.
• Health related challenges- There are many different kinds of health related challenges that can have a considerable impact on the health and safety of the individuals. The eye being the primary organ that can receive a great extent of damage. The children are mostly prominent to the different kinds of damages as they may seek to identify and use the different types of Virtual Reality systems that are installed in the games, online programs and many other different types of things that use VR (Cohen et al. 2014). The manufacturers of these systems thus put a tag of not allowing children below the age of 12 years to operate and use the VR systems in real use. The children may have a negative effect on their mind from the violent shows and the negative characters that they generally face during the conduction of the different types of the virtual reality programs. Apart from this the exclusive characteristics of the following technology makes it one of the most addictive for all group of people starting from the children to the adults. This can be a main cause for different kinds of sickness (Cohen et al. 2014). The continuous use of the Virtual Reality can be the cause of social isolation for the people using them. Thus there is a huge possibility on people being used to Digital and virtual way of life in the near future. Such a possibility can lead to a huge rise in different kinds of diseases among the people.
• Normalcy resume- The most important challenge in the use of Virtual Reality is the bringing back of a normal and natural walking of the users of the Virtual Reality. It is important for the users of the Virtual Reality to be brought along the normal lines of life. Walking is believed to be the most basic thing to be done while moving in the world. The concepts of VR are needed that helps to enable walking over large distances in the virtual world. This may also happen while staying confined in a small space of the modern world. However these are supposed to be very expensive in nature and suitable for only one user at a particular time.

The Augmented reality is using technology to superimpose different forms of information in the world that is seen by the people. Contrary to the use of virtual reality, augmented reality adds different forms of elements to the normal reality. The virtual reality generally refers to the computer generated environments where the user can immerse and with which the user can interact with the augmented reality. The time when the people use Virtual Reality its immersive nature helps the user to get lost in the new world of imagination and reel life. The time when the people use the following they do not take a look into the different e-mails or in case updates the different types of the social media statuses (Timothy 2015). The following process also restricts the elements of the reel world to get mix with the different types of the elements of the real world. On the other hand Augmented Reality it adds the different forms of virtual layers and objects to the real world and also changes the different types of the perception regarding the same. Therefore the above mentioned discussion shows that the augmented reality as well as the virtual reality has many features that support reality in original. The presence of augmented reality has been there for quite a time now. It has been widely used in different aircrafts, by military, radars and in many other systems (Timothy 2015). Applications available in the Smartphone are made based on the different types of the augmented realities. This helps the people to get in touch with the augmented realities. The applications include the likes of the GPS systems, camera and many other similar as such. The other types of augmented reality include the likes of the different applications or games like Pokémon Go. However they are widely disregarded by many of the experts as they believe that the characters are just drooped onto the screen and have not been possible to integrate them into the environment.  Consuming the tourism experience is a process that involves the three stages that is pre experience activities, engagement in the experience through value sources and post experience outcomes. Virtual tours often are simply panoramic photographs that do not permit any free navigation, meaning they are not genuine virtual reality (VR), but they importantly reveal an interest in VR-type technologies. Numerous researchers have advocated the incorporation of such interactive features into tourism websites

Online Marketing

The term Virtual Reality is definitely one of the most important terms that is gradually getting associated with the Tourism industry and is involved into the transformation of the tourism industry into a whole new industry (Glasson 2017). The transformation of the following into a new industry has been slowly providing the much needed thrust to the organization. The virtual tourism is the third most popular activity of the different types of the VR users in the market. The addition of different virtual qualities in different kinds of tourism activities helps the Destination Tourism organizations to make the most of the business. There are many types of different VR tours and programs that are adapted by the organizations to make the most of the business and implement VR systems in the organization in an organized way. The management of these particular organizations uses the most efficient way to manage the Virtual Reality products and other different units. One of the best examples of such kind of products are Google street view. The following type of the application is virtual Reality software that seeks to help those travelers who wants to explore unknown places by themselves (Czernek 2017).

Virtual Reality can be really valuable and important in some of the special places of importance. This includes the likes of the planning, management, entertainment, accessibility, education, heritage and preservation. Planning and management is one of the most important elements that help in the possible creation of the realistic virtual environments, the tourism planners can take the help of these navigable environments for analyzing, in order to consider the possible developments. In an augmented destination the different plans related to the tourism can be communicated easily to the different stakeholders including the tourists and other persons. This is possible only with the use of proper forms of Virtual Reality (Lorenz et al. 2015). The feedback received from the parties is taken into consideration for the particular purpose. The different tourism corporations take the help of the Virtual Reality to communicate the plans to more and more people through the use of the internet.

Entertainment turns out to be one of the best functions of the Virtual Reality where it can act as a tourist attraction. Theme parks, amusement parks, cinema halls can all serve as best spots to display virtual reality. Amusement parks nowadays offer a number o0f virtual reality rides that seems so realistic that one can even feel the jerk during these rides. These rides invite a huge sum of revenue for the management of the parks. The parks generally install different headgears, Samsung VR headgears being the most popular. These headgears help the people to be fit and ready for the purpose and provide the ultimate form of entertainment to the riders who avail for these particular rides in the parks (Mottelson and Hornbæk 2017). However there are critics who describe these rides as unhealthy and too much expensive to avail. However a thorough study of the total process can reveal that the fact is not true and that Virtual Reality can also be used for other different purposes as well. Apart from this the Virtual Reality can also be termed as the way forward for the future generation. The Virtual Reality tourism can be highly efficient and effective for the people who have lost their ability to smoothly move around especially senior citizens and other persons with some physical disabilities. The Virtual reality headsets can offer them a realistic way of travelling in the very place without his actual presence. This helps the people to reach out otherwise inaccessible places which were impossible to reach (Treleaven et al. 2015).

Sales

The two most important usages of Virtual Reality in Tourism are demonstration and inspiration. The effective and high quality visual nature it is believed to be an effective and powerful selling tool. Generally VR has two different marketing approaches namely selling and informing. and on the other hand marketing and entertaining (Ohta and Tamura 2014). These different approaches are benefitted in their own possible way and in different ways. Most of the 5 star and 7 star hotels of the globe are slowly equipping themselves with the Virtual Reality handsets and other forms of different hand gears that seek to revolutionize the way hotels treat their customers and clients.

According to, Ohta and Tamura (2014) the management of the hotels generally implements and installs different headgears like Samsung headgears and other types of different gears to make their customers have a pleasant experience during their stay in the hotel. Another prime use of the different types of the Virtual Reality gadgets is to shoot different types of videos that are then posted in the websites or the social media WebPages of the organizations. This helps the hotel to reach out the different types of the potential as well as the existing customers as they can easily watch the videos and judge the types of the different rooms, facilities and other things that are available in the hotels. The VR headsets are also present with the different kinds of travel agencies who use them to showcase the different hotels, rooms and the places of different interest in a particular place. There have been cases where it was seen that the people have shown interest in cases where a particular film was shot. The natural beauty of the place which has been showcased in the following film attracts the people to travel to that place. The possibility of experiencing the beauty of that particular place the people travels to those places which in turn improves the economic condition of that particular place. The hotels, restaurants, historical places, other visiting places are filled with visitors which turns to be a source of revenue for the place.

The customer journey is a cycle which describes the visitors or travelers thoughts, different decisions and actions, before during and after the visit or travel. A customer journey has many expressions. “Customer Decision Journey” or “Customer Experience Cycle” is some examples of the following Customer Journey Virtual Reality. Reflect and evaluating and so on. In the customer journal Virtual Reality can start playing a significant role in the stages dream and plan and experience. In the customer journey Virtual reality can start playing a significant role in the stages dream and plan and also in the experience (Sugand et al. 2015). Virtual Reality can work as a tool in both demonstration and inspiration. It is also an important tool in information. 

The different types of new technologies and solutions along with Virtual Reality raise a number of different questions which are mostly discussed and explained by different researchers and readers.  There is a common argument as to why the museums of the modern day install new kind of technologies to display the different artifacts in store instead of using a plain display board. This is quite tricky as such a display is made to make sure that the visitors can enjoy a great display of the different things and can see everything in much detailed and have a thorough look at each and every of its specialties.  The computer games are seen as a way to the barriers of a VR industry. The researchers who have performed VCT of different kinds of survey on tourists and video gamers have warned the investors to be careful as VR is still not so much popular in some areas as because it involves different types of complex things which are not easily analyzed (Wiltshier and Clarke 2017). VR in tourism on the other hand can act as a savior for the sensible heritage sites from the negative effects of mass tourism. While there are researchers who claim that the technological advantage that Virtual Reality provides to the people can act as a grave danger to the tourism industry and can hamper different old sites. However VR is not at all considered to be an option for a real feeling of tourism. The tourists will never think Virtual Reality to be a substitute for the original tourism as the former is unable to provide the physical feelings of being present in that particular place and the other feelings that is offered by the actual tourism. VR has already for many years raised questions, which have not yet been answered. As a consumer technology VR is still relatively new, and as a marketing tool in the tourism industry as well. Next few years will eventually show how the hype develops. The research that follows will try to find out the current attitudes among tourism industry and travelers, and get a clue about the future.

Research Methodology comprises of various forms of methodological tools that are generally used by the researchers while conducting a particular research. The research that will be conducted for this particular study will involve the identification of the use of the Virtual Reality mechanism in the promotion of the Tourism as well as destination marketing. The methodology section of the research provides the exact details which highlights the different methods by which the formulator of the study will be proceeding with the particular work. In the following part of the study the formulator of the research has evaluated the different types of the research methodological tools like the research design, research design, the sampling techniques and the ways and means of collecting and analyzing the received data (Lorenz et al. 2015). The justification for the selection of the particular research tools has also been provided in the following part of the research study.

Method Head	Chosen methodology
Research Design	Descriptive
Research Approach	Deductive
Sampling Technique	Systematic sampling technique
Sample Size
Data Collection process	Open-ended and close-ended questions

The following research is based on the study of Virtual Reality and its effect and use in Tourism. In the different web pages or blogs of popular website companies, the management provides the expression that according to different new studies, virtual tourism is one of the most popular activities of the people who are in regular touch with virtual reality. Also in another discussed research the more than 50% of the research participants had the opinion that the experiences that a person receives during travelling is the one that they likes to receive in Virtual Reality. The virtual tours of the hotels and other memorable places or place of general interest are a way by which the virtual reality devices are used in the promotion of tourism. The subject of the research that has been chosen is generally quite new and contemporary. As a consumer technology, Virtual Reality and its use is totally new in the market as well as new as a marketing tool for tourism. The rise of the Virtual Reality as a marketing tool has shown the use of the tool for now, on the other hand the use of the tool will be developed more in the coming years. The following research has tried to find out the different attitudes towards Virtual Reality among the different tourism industry and the large amount of travelers.

The following research generally consists of two different parts. The first part of the following subject is the ordinary travelers and their opinions and attitudes towards Virtual Reality. The following also determines on how the travelers experiences its affection to their own travel planning and the travel destinations and in the future. On the other hand the second part of the following research deals with the different operators of the Tourism industry, the different places of tourist attractions, the historical places of attractions and the people who markets tourism or the Destination Marketing organizations. The following sources have to generally compete hard from the limited amount of time allocated for the tourists with a great amount of other different attractions. This requires the use for effective marketing to promote tourism among the different tourists of the organization. The DMO’s are a natural choice for the tourists since the market is not only of single attractions but consists of the total destinations in the market.

The research will be descriptive in nature which will ensure that the organization will involve the detailed description of the research phenomenon. The following method has helped the research to be described efficiently and effectively. The purpose of the research to get a transparent idea on the use of the new technology can be used for different types of researching opinions and attitudes. This has helped the researcher or the formulator of the research to identify and describe the different types of the variables in the particular phenomenon. The main objective of the particular research design is to describe the characteristics of the particular population either at a particular fixed time of the research or at a series of times. The descriptive types of surveys are frequently used in business researches, including the particular one to describe the attitude surveys that is the attitude of the customers towards a particular product of tourism.

On the other hand the research process can be divided into two different approaches namely the quantitative approach as well as the qualitative approach. The quantitative approach is much objective in nature and concentrates mainly on the measurement. The following approach also involves the collection and the analysis of the different forms of numerical data and the application and implementation of the statistical tests and the results of the statistical tests respectively. On the other hand in contrast to quantitative approach is much more subjective in nature. It also involves gaining an understanding of the different kinds of social and human activities. This can be done by the examination and reflection on different perceptions of the business.  The information of qualitative data is not at all numerical in nature and it involves the use of the non-numerical characteristics. The research logic that was used in the following study was deductive in nature. The use of the deductive approach of the following study helped to identify the hypothesis of the research in a much easier way. The deductive logic that has been used for the particular study helps to describe the actual things that are happening.  The research also provides different types of new insights to the theory of the research. The results deduced from the following are able to standardize and generalize the particular population that has been involved in the research.

The research participants are the ones who generally participate in the research survey and provide different responses to the different questionnaire. This includes the different types of the people who will be involved in the collection of the different responses. The participants will be selected by the use of the systematic probability sampling technique. In order to understand the impact of employee motivation on employee retention, the formulator of this particular study will be considering the people who are accustomed to the use of Virtual Reality supported gadgets and the employees and the supervisors involved in the VR industry. The use of this particular technique has been used by the formulator of the research to avoid different forms of bias. There has been enough scope of bias as the information has been collected from a large scale of population. A selected range of 50 participants have been selected for the following research. The selected participants were targeted for different collection of information.

The data or the information collection technique generally follows two different methods namely the primary and the secondary data collection methods. The formulator of this particular study while conducting the literature review of this particular research used the secondary data collection methods. The secondary data collection methods involved the likes of the collection of different forms of information from the secondary sources such as books, journals different business articles and many more as such. The following also provided an opportunity for the formulator of the researcher to apply different types of theories and concepts to the study. The reference of the earlier sources helps the study to be reliable and valid in nature (Mottelson and Hornbæk 2017). As a primary source of data collection the responses of the different participants have been considered genuine for this particular study.

The information or the data that has been collected from the primary data collection techni9que must be analyzed in order to prove the null as well as the alternative hypothesis. The collected information or data can be presented by the use of different types of tables, bar graphs and charts that shows the statistical data of the study. The statistical analysis techniques can be used for the evaluation of the different types of information to evaluate different types of the information accurately and precisely. At certain times the data analysis using the different tables and the different types of charts are inaccurate in nature. Therefore the statistical analysis is generally preferred to avoid any inappropriateness in the following data analysis technique. The data analysis technique thus must be used in the most efficient way to determine the exact results of the study.

Reliability and validity are considered to be the most important element of a particular study. The validity and the reliability of the research depend on the genuineness of the particular research. The more the validity of the research the less is the chance of providing wrong answers to the readers and the other researchers on the same topic. The absence of reliability may lead to substance errors and biases. Subject error and subject biases can occur in times when the answerer for example answer to the questionnaire in the different  times of a day or a week and when people answers to different questions in the way that they feel will be suitable enough to answer. On the other hand observer error can occur as a result of the involvement of a great number of people whiles the conduction of the different interviews. The involvement of a lot of people may lead to disruptive answers or different answers to a particular question. This may lead to confusion and may lead to a disruption in the identification of the genuine answers or responses. Therefore the most important consideration of reliability of the study is that the research findings must be repeatable in nature. This is the time when the same research is repeated but the results of the research will come out the same.

On the other hand validity though different from reliability has a direct link with reliability. Validity refers to the results about what must be really about how they appear. The relationship between the variables should be a casual relationship. The validity can be ensured only by the recognition of the different external factors. The following research had used survey research to deduce the different results. The use of survey research will ensure the careful design of the survey questions and the transparent layout of the different kinds of forms that are presented by them. A number of different kinds of questionnaires exist under the different types of general concept of the questionnaires. This includes both the self administered and self administered questions. The self administered questionnaire will provide an uncertain situation as it will not be sure on whether the research participants has answered the questions himself or not. This will suggest that the responses may be received from outside or third party source. The responses appear to be reliable in nature but the possibility of their validity will still remain low. This generally occurs when the question or the responses does not seem to answer the actual results.

The research has established the importance of Virtual Reality in real life and has established the different importance and needs of virtual reality in real life. Apart from this the research has also shown the growing importance of Virtual reality in tourism and its connection in tourism. The research thus establishes the importance of Virtual Reality in Tourism and convinces the readers about the future world which will be controlled by Virtual Reality. The promotional tactics and techniques of Virtual Reality proves that Virtual Reality will soon act as one of the most crucial elements in determining the different decisions of our life. The different complex challenges related to health can also be easily solved using the following technology.

Conclusions

The aim of this research was to find out the current attitudes towards VR among tourism

Industry and travelers – how these subjects see this new technology and its possibilities in

the tourism branch. There was a desire that the results would provide general information

Whether the VR is really going to be the big thing in the destination marketing in the (near)

Future, and also that based on the results it would be possible to form some suggestions

How to benefit VR in tourist destination marketing. Some suggestions were formed and

Have been introduced in the following study.

The following subject of the research is one of the best ones as it deals with the different types of the research done in Virtual Reality. The dealing in virtual Reality can be said to be an efficient one as it is the future of technology. 

Lastly, the researcher hopes that this research would be interesting to some travel-related operators and could provide interesting information, even though this was not made directly to any operator or company. For the researcher the journey from the beginning to this point was very educational, and after the small struggle in finding a suitable subject for the thesis, the researcher is very satisfied with the choice of the subject.

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