Quantitative Data Analysis
Describe about the concept of film induced tourism?
In this particular chapter, researcher demonstrated the data analysis report of that gather from visitors in Leavesden. With the help of quantitative data analysis method, researcher collect data through online interview of selected 100 tourists. The information that gathered from the interview of visitors helps in increasing the quality of researcher and allows the researcher in providing practical example in researcher work. According to (), data analysis helps the researcher in implementing and evaluating the theoretical knowledge into practical approach. Apart from that, through data analysis method, researcher generate the involve limitations and complexities of study such as lack of genuineness regarding information, data manipulation, and other related method.
The visitors or tourists are considered for quantitative analysis at Leavesden. Through the analysis of information via interviewing the visitors, researcher was able to make a conclusion regarding the film induced of tourism. The total number of respondents for data analysis was 100. Researcher asked some set questionnaires to the respondents that relevant to conduct the study properly.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Female |
38 |
100 |
38% |
|
Male |
62 |
100 |
62% |
In response to this question, it has been identified that only 38 % people were female who visited the spot of Leavesden. On the other hand, 62% out of selected respondents were male.
When researcher ask this question, there were less respondents who female. The majority of respondents were male. According to them, female mostly like to visits the pleasure spot instead of visiting those spot where film shoots. The male respondents said that they like to visitor those place where they get adventure and able learn new things. However, ion the literature review part it has been identified that destination image attract people most to visit the tourist spot.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
17 or Younger |
5 |
100 |
5% |
|
18 to 20 |
13 |
100 |
13% |
|
21 to 29 |
22 |
100 |
22% |
|
30 to 39 |
37 |
100 |
37% |
|
40 to 49 |
11 |
100 |
11% |
|
50 to 59 |
2 |
100 |
2% |
|
60 or Older |
10 |
100 |
10% |
According to researcher, identification of age is more important in order to induced film tourism. However, during the data analysis, researcher asked the question to selected respondents in terms of knowing their age. The visitors, who were selected as respondents for interview was not much younger. There were only 5 people out of 100 who were belonging from age 17 or younger. 13 respondents belong from age between 18 and 20. 22 respondents said that their age between 21 and 29. Majority of selected respondents belong from 30 to 39 (37 out of 100). The age of 11 people out of 100 respondents were 40 to 49. 2 respondents were from 50 to 59 and 10 of them were from 60 or older.
According to the respondents, majority of people like to visit tourists spot or the famous spot like Warner Bros Studio in middle age such as 30 to 39. The younger people who were belong the age from 17 to 30 like to visit the educational spot in their tourism. The older people whose age between 50 or above like to visit the pleasure spot rather than the adventure place.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
23 |
100 |
23% |
|
|
27 |
100 |
27% |
|
|
Japan |
9 |
100 |
9% |
|
Canada |
18 |
100 |
18% |
|
India |
14 |
100 |
14% |
|
China |
9 |
100 |
9% |
In reply to this question, 23% respondents said that they were from United Kingdom. On the other hand, 27% respondents were from United State of America and only 9% from Japan. From Moreover, there were 18% respondents from Canada and 14% out of 100 were from India. Furthermore, some of the respondents belong from China country. The percentage of China respondents were 9%.
Analysis of male and female of respondents
In order to conduct the study on film induced tourism, researcher collected information from the visitors regarding track the people from which country visit more in the tourist spot in Europe. Therefore, it has been identified that 23% of selected respondents were from the different parts of UK and 27% were from the United State. People of Japan and Canada along with India and China also visited the tourists spot in Europe region. It is seen that
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Weekly |
7 |
100 |
7% |
|
Monthly |
16 |
100 |
16% |
|
Twice in a Year |
39 |
100 |
39% |
|
Yearly |
38 |
100 |
38% |
7 people out of 100 respondents said that they travel weekly. However, 16 respondents said that they travel monthly. Majority of respondents such as 39 out of 100 said that they travel twice in a year and rest of 38 respondents said that they travel yearly.
In reply to this question, researcher got the information about the time of travel According to the respondents, in these days of busy schedule, people has not much time to visits spot to spot in regular interval. Therefore, majority of people travel once or twice in a year. On the other hand, some of the respondents commented that they travel weekly for business proposes. There were also some respondents who were travel monthly said that they travel for educational purpose or regarding business.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Business |
17 |
100 |
17% |
|
Education |
19 |
100 |
19% |
|
Pleasure |
57 |
100 |
57% |
|
Other |
25 |
100 |
25% |
17 out of 100 replied that they travel for business and 19 of them said for education they mainly travel from one place to another in Europe. 57 out of 100 said that they travel for pleasure in here and there particularly n popular place in Europe. Rest of the respondents 25 out of 100 said that there are several reason for travelling to Europe.
According to the selected respondents, business and pleasure are the main reason of travelling from one place to another in Europe. The people who mainly come from United State said that they visited to Europe for business. However, the other people such as the people of Japan, India. Canada commented that they travel to Europe for pleasure. The China people said that they travel to Europe for other reason like finding job, tries to enter in the movie, wiling to play role in TV shows, etc.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Yes |
73 |
100 |
73% |
|
No |
27 |
100 |
27% |
Regarding this question, 73 respondents replied people travel to destination for just because it featured in the movie. However, 27 respondents out of 100 said that place where movie shoots is not only the reason of visiting or travelling.
73% respondents said that they travel to the destination mainly to the popular spot as if Warner Bros Studio just because of it was featured in the movie and the largest studio in the Europe. According to them, people like to watch movie especially the movie that attract the people from younger to older most. Therefore, the largest studio in Europe is Warner Bros Studio. The series of Harry Porter also released here. This featured increase the value of that place and people mostly like to visit that place especially the foreigners.
On the other hand, 27% respondents said that movie shooting is not just the feature of travelling to the destination. People travel for the destination regarding several reason such as for pleasure, educations, business, getting job, etc.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Extremely often |
23 |
100 |
23% |
|
Very Often |
29 |
100 |
29% |
|
Moderately often |
22 |
100 |
22% |
|
Singly often |
15 |
100 |
15% |
|
Not at all often |
11 |
100 |
11% |
Findings
When researcher asked the question, 23 respondents said that they watch movie extremely. However, 29 respondents said that very often they watch movie and 22 of them replied they watch movie moderately often. 15 out of 100 said that they watch movie singly open and 11 of them said they watch movie not at all often.
In reply to this question, researcher understood that majority of people watch movie regularly. There were several studios in film industry that produced film in a continuous interval. Some people like to watch movie first day first show. These are the reason of extremely watching movie. Apart from that, it has been also analyzed that people travel from one place to another in order t patch the movie. Some of the respondents said that they have low attraction in watching movie. They watch movie once in a month. 11% respondent commented that they never watch the movie.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Yes all |
57 |
100 |
57% |
|
Yes some |
40 |
100 |
40% |
|
No |
3 |
100 |
3% |
Most of the respondents 57 out of 100 said that they attached with the all part of Harry Potter Series. However, 40 out of 100 repo dents replied that they attached with some part of Harry Porter series. Only 3 respondents said that they never attached with the series of Harry Potter.
According to the respondents, the series of Harry Porter is one of the best movie series in Hollywood. That is the key reason of attaching with the all part of Harry Porter. However, some of them said that due to lack of time they were not able to attach with the all part of Harry Porter Series. In accordance to those respondents, they mostly attached with the Harry Potter, the Philosopher Stone, Harry Potter, and the Chamber of Secret.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Yes |
95 |
100 |
95% |
|
No |
5 |
100 |
5% |
In response to this question, researcher got positive response from the selected response. Over 95 respondents out of 100 said that they know the place where Harry Potter shoots. Only 5 respondents said that they do not know the place where Harry Potter series were shoots.
Most of the respondents said that when they watch a popular movie, they search for details about the movie like director name, actors, duration of making the film, place where shoots, etc. Therefore, Harry Potter series on of the most popular series in film industry of Hollywood. This is the reason of knowing place of shooting of Harry Potter. Some of them who said they know the place of shooting where Harry Potter shoots commented that Warner Bros Studio is the popular as well as largest studio in Europe. This also an reason of knowing shooting location of Harry Potter.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Yes |
91 |
100 |
91% |
|
No |
9 |
100 |
9% |
The tourists who are selected for the interview by researcher, majority of them 91 out of 100 said that they are the fan of Harry Potter series. On the other hand, 9 respondents out of 100 said that they were not fan of Harry Potter.
According to the respondents, Harry Potter series make the revolution in Hollywood industry. As argued by the respondents they become fan of Harry Potter series through reading the story book of Harry Potter. They also commented that, book of Harry Potter series was available in a special price in bookstores. However, picking of book of favorite move is making them a true fan of Harry Potter series.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
For the largest production facilities in Europe |
25 |
100 |
25% |
|
For Harry Porter Series shoots here |
27 |
100 |
27% |
|
For available of all kind of productions |
29 |
100 |
29% |
|
Just because visitors visits the site |
11 |
100 |
11% |
|
Other |
8 |
100 |
8% |
Discussion
25% said that they travel to Warner Bros Studio over Oxford because it is the largest production centre in Europe. 27% said that world most popular series Harry Potter shoots here. 29% people visit to the Warner Bros Studio not only 29% people visit to the Warner Bros Studio not only for the shooting place of Harry Potter series but also several production made here. 11% travel just because of tourist place and 8% travel for other reason.
Warner Bros Studio is the largest studio in Europe and series of Harry Potter shoot in this studio. These two are the main reason of travelling to the Warner Bros Studio for the people. Apart from that some of the people visits there for multiple production.
|
Options |
Number of respondents |
Total Respondents |
Response Rate |
|
Yes |
75 |
100 |
75% |
|
No |
25 |
100 |
25% |
75% said yes and 25% said no ion reply to this question.
According to the respondents, the location Leavesden is popular just because of the Warner Bros Studio established here. However, it is the largest studio in Europe and Harry Potter series shooting in this studio make more popular the place. On the contrary, some respondents commented that it is not only the reason or the way of portrayed the location Leavesden.
|
Options |
No of respondents |
Total respondents |
Response Rate |
|
Strongly Agree |
22 |
100 |
20% |
|
Agree |
25 |
100 |
25% |
|
Neutral |
27 |
100 |
27% |
|
Disagree |
15 |
100 |
15% |
|
Strongly Disagree |
13 |
100 |
13% |
22% strongly agree and 25% agree with this question. However, 27% were neutral and do not provide any answer in reply to the question. 15% were disagreeing with the question and 13% were strongly disagreeing with this question.
In response to this question, respondents replied that Warner Bros Studio has better facilities rather than Oxford. In Warner Bros Studio, people are able to view multiple items such as film shooting, TV shows, music and videos, etc. However, in Oxford people is not able to get these types of multiple facilities. That is the reason of selecting Warner Bros Studio for travel.
|
Options |
No of respondents |
Total respondents |
Response Rate |
|
Strongly satisfied |
24 |
100 |
24% |
|
Satisfied |
29 |
100 |
29% |
|
Neutral |
14 |
100 |
14% |
|
Dissatisfied |
15 |
100 |
15% |
|
Strongly Dissatisfied |
18 |
100 |
18% |
Majority of respondents satisfied with the series of Harry Potter. 24% were strongly satisfied and 29% were satisfied within the question and replied the positive answer. However 14% respondents were neutral and do not give any answer. 15% of the dissatisfied and 18% of them are stringy dissatisfied.
Regarding this question researcher identified that people who are selected as the respondents for interview were satisfied with the series of Harry Potter. According to the, Harry Potter series gave them a wide range of pleasure. The story of Harry Potter series is much attractive and concept is unique. However, some of them do not satisfy with the Harry Potter series. They demand more part of Harry Potter to view.
|
Options |
No of respondents |
Total respondents |
Response Rate |
|
Strongly Agree |
22 |
100 |
22% |
|
Agree |
31 |
100 |
31% |
|
Neutral |
3 |
100 |
3% |
|
Disagree |
26 |
100 |
26% |
|
Strongly Disagree |
18 |
100 |
18% |
22% respondents were strongly agreed that people travel to Leavesden only for the Harry Potter shoots here. 31% were also agreeing with this opinion. 3% remain silent and do not provide any answer to the interviewer. 26% were disagreeing and 18% were strongly disagreeing.
Harry Potter series is the great story in Hollywood industry. Each people attract to read the story and watch the movie. The respondents commented that they travel to the Leavesden just view to the Warner Bros Studio because Harry Potter shots here.
|
Options |
No of respondents |
Total respondents |
Response Rate |
|
Yes |
52 |
100 |
52% |
|
No |
48 |
100 |
48% |
52% respondents said yes and 48% respondents said no in reply to this question.
In Europe, Warner Bros Studio is the largest studio in shooting film and other related shows. However, Harry Potter series shoots within the studio that increases the value of Leavesden. This is the main for which visitors from outside of the country travel to Leavesden.
|
Options |
No of respondents |
Total respondents |
Response Rate |
|
Strongly Agree |
12 |
100 |
12% |
|
Agree |
49 |
100 |
49% |
|
Neutral |
5 |
100 |
5% |
|
Disagree |
23 |
100 |
23% |
|
Strongly Disagree |
11 |
100 |
11% |
Most of the respondents (total 61% out of 100) agreed that if new film likes Harry Potter series shoots within the Leavesden it helps in attracting more visitors. On the other hand, 34% respondents said that shooting of new film may not be able to attract tourist in Leasvesden.
According to respondents, value of Leavesden is mainly increase just because Warner Bros Studio established and Harry Potter series shoots. Therefore, if the new film like the story of Harry Potter series or Thor shoots within the Warner Bros Studio, it attracts more tourists to travel to Leavesden.
|
Options |
No of respondents |
Total respondents |
Response Rate |
|
Yes |
81 |
100 |
81% |
|
No |
19 |
100 |
19% |
In replied to this question, 81% respondents said yes and only 19% said no.
Since early days, people love to travel those places where film featured shoots. Majority of people plan to travel after watching the popularity of locations. Therefore, shooting of new film will make great impact on visitor’s mind to visit the place.
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