Costs of Production, Overall Market, and Recommendation for Coca-Cola : Coursescholars

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The purpose of this week’s assignment is for students to explore the various costs their firm faces and to describe their firm’s market. Using the concepts and tools developed in the last couple of weeks, students will analyze the fixed and variable costs of their firm, how those costs have changed over time, and how those changes have impacted their firm’s overall health and sustainability. In analyzing Coca-Cola’s market, you will detail the extent of their chosen firm’s market power and their firm’s ability to influence the market. You will also describe major trends in the market, specifically concerning new products, technologies, and new entrants. You can further determine the future health of their firm to inform their final recommendations by examining their firm’s place within the market.

Assignment: 

Submit a draft of the Costs of Production (Section IV), Overall Market (Section V), and Recommendation (Section VI) of your research paper, including all critical elements listed below. You will review your chosen firm’s, Coca-Cola, financial reports and other relevant data sources to collect and analyze cost information for your firm over the past five or so years. Using real data and the economic tools developed last week, you will analyze your firm’s profitability and how costs impact its growth. Additionally, you will find data on your firm’s competitors in order to detail your firm’s place within the market currently and over the past five or so years. Lastly, you will develop a recommendation for how the firm can manage its future production.

Specifically the FOLLOWING critical elements must be addressed:

     IV. Examine the costs of production for your firm.

          a) Analyze the various costs a firm faces, their trends over time, and how they have impacted your firm’s profitability.

          b) Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.

     V. Explore the overall market for your firm.

          a) Discuss the market share of the firm and its top competitors by providing details on current percentages for each firm and describing the trend over time. You might consider presenting the data graphically.

          b) Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm’s future in the market.

          c) Describe the market structure for this firm and analyze how this affects the firm’s ability to influence the market.

     VI. Recommendation

          a) Develop a recommendation for how the firm can manage its future production by synthesizing the data presented.

          b) Suggest how the firm’s position within the market and among its competitors will allow it to take your recommended action.

          c) Describe how the firm can sustain its success going forward by evaluating the findings from demand trends and price elasticity.

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