Mission and Vision
Creative Events Management Company is a new event management company and the company will be dealing with providing best solutions to the different target customers in the entire market. With the team of creative, young and dynamic professionals, the company will be pushing all the different areas of the event management to new frontiers such as activation of the brands, corporate events, seminars along with fashion shows.
Furthermore, the company will be providing strategic event planning along with creative delivery of the different events and meetings for the variety of the industries which is inclusive of generating and developing new ideas and the best designs which are suited to the customers in the market as well.
Furthermore, the company has proper analysis on understanding that all the clients are not same and the demands are different from one another as well. Therefore, the company is aiming at developing new ideas along with approaches which will be best suited for the different clients and this will help in increasing their brand image in the entire market as well.
The mission of the company is to provide the customers with the best kind of solutions which will help in satisfying their needs in an effective manner. The guidebook of the Creative Events Management Company starts with the mission which is enduring in nature. The main mission of the company is to deliver the clients with extraordinary kinds of services as well (Armstrong et al., 2014). Furthermore, the company wants to inspire the world with their hard work which will be beneficial for the company to gain competitive advantage in the entire market as well. Lastly, this is essential for the company to create value for the customers and make a difference to their experience in an effective manner as well (Ascarza, Iyengar & Schleicher, 2016).
On the other hand, the vision of the company is to be the best in the entire competitive market which will help them in growing effectively in the competitive market. This is essential for Creative Events Management Company to grow as a legal event organizer and become one of the biggest and most popular event management companies in the entire world by satisfying the needs of the customers in an effective manner.
Event Management is the science of planning, organizing and executing the different kinds of resources both material and man. The event management helps in channelizing the different things which is complex and the main tasks include making the event most memorable for their clients as this will help the company in gaining more competitive advantage in the market. The main purpose of Creative Events Management Company is to provide road map for the events to the different stakeholders and provides total support during the entire event as well (Rowley, 2016).
Purpose and Marketing Objectives
The marketing objectives of the Creative Events Management Company are as follows:
- To provide the different customers with event management and catering services which has not been experienced by the individuals in the past at an affordable rate
- To become the most premiere choice for the government and corporate events which will be effective for event brandling and planning
- To become the organization which will be admired for the different values and provide standards to the different clients in the market
- To incorporate the research of event management along with development functions in the organization in the first five years
These are the different objectives of Creative Events Management Company which is required to be taken into consideration to become effective in the entire competitive market.
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Strengths · The company will be offering specialized along with specialized kind of services to the different customers in the market (McDonald & Wilson, 2016) · Furthermore, proper and strong relationships with the contemporary service providers is essential in nature for Creative Events Management Company which will help them in becoming effective in nature (Strauss & Frost, 2016) |
Weaknesses · The company will be facing huge difficulty of generating the awareness among the different individuals in the first few years of operation · There will be huge instability in the market which will not be in a position to meet the different demands of the customers in the market (Lovelock & Patterson, 2015) · Lastly, the concentration of the niche market will limit the potential size of the entire market as well (Chang, Yu & Lu, 2015). |
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Opportunities · The company will be having relatively low head and this will helpful for Creative Events Management Company in becoming successful in the market (Tuten & Solomon, 2017) · This Creative Events Management Company will be becoming the first company in the entire competitive market which will be mainly focusing on the niche market |
Threats · The company can find different trouble in finding qualified and educated employees for the organization and this can be a huge challenge for the company in a negative manner (Batra & Keller, 2016) · The slump in the entire economy can create ripple effect on the different service providers in the market (Holliman & Rowley, 2014) · There can be huge competition in the future from the other companies who are event management service providers and this can become a threat for Creative Events Management Company |
With the help of PESTEL analysis, the external environmental analysis can be done which will help in analysing the different kinds of factors which can affect the company in both positive or negative manner.
Political Factors is one of the aspects which is required to be taken into consideration as this will help in understanding the different factors such as there is political stability in the market and this will be beneficia; for Creative Events Management Company to start their business (Zikmunde et al., 2017).
Economic Factors is the other aspect in which this has been noticed that the inflation rate and growth is huge and stable in the market and this helps the company in becoming more competitive in nature (McDONALD, 2016).
Social Factors is the other aspect in which there are huge demographic changes in the market and this creates huge trouble for the company in the entire market. The social demographics and lifestyle of the individuals are changing in the market and this will be challenging for the company (Ghosh, 2017).
Technological Factors is the aspect in which there is huge advancements in the Australian economy which can be beneficial for the company in succeeding in the market (Bowie et al., 2016).
Legal Factors is the aspect wherein this has been noticed that there are huge legal rules and legislations which are required to be followed by Creative Events Management Company in order to become more effective in nature.
Environmental Factors is the other aspect in which this has been noticed that there are sustainability rules and regulations which are required to be followed by Creative Events Management Company and this will help the company in succeeding in such environment as well.
Product is the first aspect in which this has been seen that the company needs to be dynamic in nature. There are dynamic kind of changes along with expectations are required to be met by with perfection in an effective manner which is inclusive of promo pack and party pack.
Price is the other aspect as the company is new in the market, this is essential for the company to provide the services to the customers at a cheap rate which will be effective in nature (Fine, 2017).
Analysis of Internal and External Environment
Place is both web and face to face as this will increase the overall profitability of the firm in an effective manner.
Promotional activities which are being undertaken by Creative Events Management Company are inclusive of social media marketing along with different kinds of promotional campaigns as well.
Creative Events Management Company will be providing the different kinds of services for the corporate and individual clients who will be seeking help along with intention either with the help of the web or face to face consultant. As the company is new in the market, this is essential for them to be cost efficient in nature as this will help them in becoming successful in the market as well.
Creative Events Management Company is one of the new event management companies which are required to be incorporate various kinds of strategies in order to become more successful with their operations in the near future. In order to become more successful in their approaches, this is essential for Creative Events Management Company to become more convenient in promoting the sessions effectively.
Furthermore, this can be seen that the performance metrics is required to be adopted by the company Creative Events Management Company in order to become more popular and gain competitive advantage in the market as well. Furthermore, this can be seen that communication is the most essential aspect in the event management companies which is required to be analysed by the companies which will help in managing the different kinds of activities in an efficient manner.
There are different kinds of strategies which are required to be formulated in order to achieve the different kinds of objectives ion an effective manner. The different kinds of recommendations are as follows:
- Firstly, this is essential in nature to set the goals along with analysis of the budget is essential as this will improve the overall efficiency of Creative Events Management Company. The company needs to become more effective in nature to become more effective in order to become more successful in their approaches and become more appropriate in nature.
- Secondly, the analysis of the event content creation along with management tactics is required to be adopted by the company as this will help in improving the overall efficiency of the firm in a positive manner
- Thirdly, the promotion of the event is required to be done in the right places which will help Creative Events Management Company in understanding the position of the different kinds of technological advancements which will be required in order to become more operative with their operations.
- Fourthly, this has been seen that there are different other competitors in the market which will be a huge threat for the company. This is the entire responsibility of the company to understand the competitor’s position and try to gain competitive advantage in the market with proper utilisation of the resources in a well-organized manner.
- Lastly, the promotional activities are required to be stronger in nature for the company Creative Events Management as this will help in understanding the different kinds of social media campaigns which will help them in understanding the requirements of the clients successfully as well.
These are the different kinds of strategies which are required to be formulated by Creative Events Management Company in order to become more successful in the market. This is required to be analysed that all the strategies are adopted by Creative Events Management Company as this will help in understanding the different kinds of improvements and the adoption which is required to be adopted by the company to gain more success in the future as well.
References
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Ascarza, E., Iyengar, R., & Schleicher, M. (2016). The perils of proactive churn prevention using plan recommendations: Evidence from a field experiment. Journal of Marketing Research, 53(1), 46-60.
Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Bowie, D., Buttle, F., Brookes, M., & Mariussen, A. (2016). Hospitality marketing. Routledge.
Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.
Fine, S. H. (2017). Marketing the public sector: Promoting the causes of public and nonprofit agencies. Routledge.
Ghosh, C. (2017). A Study on-Evaluating Marketing Strategies Adopted by Home Appliance for Economic Development in India. International Journal of Social Sciences and Humanities (IJSSH), 1(1), 9-15.
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), 269-293.
Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia.
McDONALD, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice. In The marketing book (pp. 108-142). Routledge.
McDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.
Rowley, J. (2016). Information marketing. Routledge.
Strauss, J., & Frost, R. D. (2016). E-marketing: Instructor’s Review Copy. Routledge.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Zikmund, W. G., D’Alessandro, S., Winzar, H., Lowe, B., & Babin, B. (2017). Marketing Research: Asia-Pacific Edition. Cengage AU.
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