Use of the innovation and strategy work together at Apple
With the ramified innovation in technologies and economic development, many organizations are gaining momentum throughout the time. It is analyzed that innovation, creation and strategy are the key pillar for the business success. It is analyzed that Apple has been leading the domestic and international market by using the product differentiation strategy by adopting the consistent development in the Apple organization.
Apple is the international business organization indulged in manufacturing and selling electronic tools and items in the market. However, the main strategy which is followed by the Apple is Platform strategy and Iterative customer involvement strategy in market to compete with its rivals. These two strategies are also accompanied with the innovative technology and system in its business. It is analyzed that these two strategies are followed by Apple to make the changes in its value chain activities and set up automation and advancement in its existing process. A platform strategy adopted by the Apple was adopted with a view to allow all the employees, suppliers and other staff members to connect with each other’s. It set up automation in its value chain activities and strengthens the business outcomes in effective manner. By using this strategy, Apple adopted the innovation work process in its value process and allowed employees to work efficiently. Another strategy was to use Iterative customer involvement strategy which would help company to customize its advance tools and items as per the client’s need and demand. It will clearly push company to adopt innovation in its offered products as per the client’s need and demand (Corsi, & Morin, 2015).
The innovation approach of Apple that has successfully used to identify customers’ needs is to use Iterative customer involvement strategy to customize its advance tools and items as per the client’s need and demand (Forest, 2017). It allowed company to gather the required information about the market and identify what client’s needs and demand from the offered products. This has allowed company to implement the life cycle stage strategy to strengthen the demand and need of its offered advance products in market. This Iterative customer involvement strategy will allow Apple to understand the introduction, growth, maturity and decline stage of its offered products in market. It will also allow company to link the client’s need and demand and what company could offer in the best interest of the clients. The advancement and up gradation in its offered products is the main strategy of the apple to attract more clients (Kaudela-Baum, Holzer, & Kocher, 2014).
Innovation approach of Apple
With the increasing competition, Apple has faced high tough competition from the strong rivals such as Samsung, MI and Vivo. However, the main strategy which has helped Apple to compete with its rivals is customer design participatory strategy. It has been focusing on upgrading all of its offered products and services as per the client’s need and their feedbacks. This strategy has allowed it to maintain strong brand image in client’s mind and strengthen the business outcomes. However, it has also allowed company to develop product differentiation strategy in market (Römmele, & Kouimelis, 2016).
People in Apple are more inclined towards the advancement in the technologies by adopting innovation in its existing electronic items. In the research and development department, by using the participatory design strategy and software testing programs are one of the major strategies adopted by the employees of the company. It is analyzed that Steve Jobs being the CEO of company implemented the core IT training for the employees to learn new things and forced them to go for the innovation in the value chain activities (Rosecollette, Hoabeb, & Karodia, 2014). The key managerial person also set up testing program, board excellence set up program for employees to push the company to new phases of innovation. The line managers of the research and development department of the Apple were given role to promote and motivate employees for the innovation in the existing technologies. The website developers and IT employees are indulged in optimizing the search engine optimization and strengthen the online business of the Apple. Some of the employees are also pushed to take constant learning and training program for the business adaption which strengthen innovation and technologies in the business (Heller, et al. 2016).
The culture at Apple is to promote and motivate employees for the constant learning and adaption towards the client’s needs and demand in Market. It has followed employee oriented strategy program in its value chain activities which focuses on the consistent innovation and advancement in the technologies. The developed culture of the company is highly based on the product life-Cycle stage of its business (Wedl, et al. 2018). In addition to this, values, belief, culture of the clients have also been considered by the company to design the business culture. It has strengthened the overall business outcomes and also made business of Apple more clients’s oriented in long run.
Steve jobs explained his vision of design as symbol to ultimate sophistication. He explained the impact of the innovation and advancement in the technologies to promote design sense and reinforced design work in the training and development program of employees (Sniukas, Lee, & Morasky, 2016). It strengthens the overall outcomes and also assists employees to make the changes in the undertaken work. He also promotes elegant solutions in IT design sectors allowed employees to participate in the innovative design program of company. The main impact of the Steve Jobs on the Apple is related to its innovative and highly advance technology adoption strategy. He showed his vision to customize the offered IT products with the highly advancement in the technologies. The main thing which he brought to Apple was related to the product life cycle stage with the relation to the advancement of the adopted technologies in the best interest of the clients. Steve Jobs view of process and innovation was related to bring the change to the client’s satisfaction and give them knowledge one step ahead from what they have (Lee, Hong, & Jeong, 2016). He suggested Apple to follow the product differentiation strategy by adopting constant advancement in the technologies in its offered electronic items. The consistent motivation in the research and devotement department of Apple for the innovation and employee design participatory program was promoted by the set values and norms of the Steve in the value chain activities program of Steve (Voorberg, Bekkers, & Tummers, 2015).
Conclusion
After assessing the case study of the Apple on the innovation and creation, it could be inferred that Apple Company has used product differentiation strategy backed by the advance technologies and system process. However, strategic direction of the Steve Jobs has pushed Apple Company to strengthen the business outcomes and expand the business on international level. The crux of this report is that if company wants to sustain its business in long run then it will have to use advance technologies and system process in its business functioning. It will also be helpful in customization of the offered products and services in market as per the client’s need and demand in long run. The key strategy of Apple Company is to implement the life cycle stage strategy to strengthen the demand and need of its offered advance products in market.
References
Corsi, P., & Morin, D. (2015). Sequencing Apple’s DNA. Australia: John Wiley & Sons.
Forest, J. (2017). Creative rationality and innovation. Australia: John Wiley & Sons.
Heller, D., Robbin, J. L., Cue, E., Wysocki, C. R., & Jobs, S. (2016). U.S. Patent Application No. 14/950,560.
Kaudela-Baum, S., Holzer, J., & Kocher, P. Y. (2014). Das innovative Unternehmen und Innovationsförderung: Grundlagen. In Innovation Leadership 2(2), pp,23-32
Lee, T., Hong, S. G., & Jeong, H. (2016). A Study on Smart City Development Project for Regional Innovation: Co-creation and Design Thinking Approach. Advanced Science and Technology Letters, 141, 48-52.
Römmele, J., & Kouimelis, M. (2016). The Emerging Industry of electric mobility: Paving the Way for Electric Car Diffusion. 11, 18-62.
Rosecollette, A. A., Hoabeb, S., & Karodia, A. M. (2014). An Evaluation of the Marketing Strategies Used Inthe Medical Profession: A Case Study of Six Hospitalsin Lagos, Nigeria. Journal of Research and Development, 187(1478), 1-37.
Voorberg, W. H., Bekkers, V. J., & Tummers, L. G. (2015). A systematic review of co-creation and co-production: Embarking on the social innovation journey. Public Management Review, 17(9), 1333-1357.
Wedl, C., Ben-Menahem, S. M., He, F., & Von Krogh, G. (2018, July). “What is innovation anyway?”-Creation of Concertive and Formal Control for Innovation Processes. In Academy of Management Proceedings17(1), 88-102.
Sniukas, M., Lee, P., & Morasky, M. (2016). The Art of Opportunity: How to build growth and ventures through strategic innovation and visual thinking. Australia: John Wiley & Sons.
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