Goal
Crimson education agency was evidently found in the year 2013. The main goal of the agency is to help students all around the world in their journey to reach their ultimate goals in regards to university admissions. This means that the agency strives to enable students from all around the world to reach their admission targets and essentially apply to as many universities as they can. The agency provides its customer base with a unique level of support. This includes preparing them to apply to their dream universities and also enabling them with personalized support that allows them to thrive in their chosen career paths. In regards to the situation, the company has been looking to expand its services by not only penetrating newer markets but also expanding their customer base. This mainly suggests that the company currently only provides services to students who are applying for universities. However, the company wants to eventually venture into a new segment and market by providing students with the opportunity to develop their skill set that would also enable them to seek high paying jobs. This mainly refers to the fact that the company evidently aims to provide its customer base with the correct training that would not only develop their soft skills but would also enable them to take up professional roles should they choose to skip University.
|
Goal |
Specific |
Measurable |
Achievable |
Relevant |
Time |
|
Engage with customer base on social media |
This refers to promoting the agency through social media |
This can be measured through the influx of customers within the company |
This can be achieved through connecting with existing customer base on social media and evidently promoting services |
This will enable the company to expand its range of customers while also strengthening their bond |
6 months |
|
Promoting services through advertisements on television and radio shows |
This means that the company will seek the assistance of television advertisements and radio show mentions so as to promote its services to new customers |
This can be measured through the company receiving traffic from new customers |
This can be achieved through hiring celebrities as well as influencers to promote the agency on television |
This is relevant as it allows the company to promote its services and eventually earn lucratively from it |
4 months |
|
Penetrating new market |
This lays emphasis on the company choosing to venture into new markets |
This can be measured through the company’s successful franchising of the agency in new countries |
This can be achieved through attempting to open up franchises of the agency in the desired country |
This is relevant as it allows the company to create a brand recognition for itself |
5 months |
Target markets are extremely pivotal for companies that are seeking to promote themselves. This mainly lays emphasis on the fact that for companies that want to expand their services and their customer base, setting a target market not only enables them to have a fixed focus but also allows them with the ability to align their strategies to the specific targeted market (Bala and Verma 2018).
The target market of the company will not only include people who are looking to apply to universities but will also include people who are looking for classes that will help them develop their soft skills. This means that in regards to the target market of the company, the agency strives to reach out to students who have just finished high school (Dewi 2020). In addition to this, the company also aims to reach out to students who have decided against attending college and are looking to develop their soft skills so that they can enter the professional world. It is also imperative to note that the agency also aims to penetrate a new market. This means that it aims to expand itself into new countries (Chaffey and Ellis-Chadwick 2019). Therefore, the target market of the company will also include international markets along with their customer base in a global sense.
In regards to key digital marketing tactics, the company can conduct a variety of different tactics so that it can achieve its objectives. In regards to penetrating new markets, the company can not only conduct a PESTLE analysis of the market it wants to venture into but can also attempt to gather knowledge about the way the market works (Saura et al 2017). This primarily will allow the agency to not only know about the competition that it might face in its new market but will also enable it with the ability to deal with the various issues that might occur (Kingsnorth 2019). In terms of promoting services through digital media, the company can choose to promote itself to its designated customer base through televised advertisements and radio shows. This will not only help the company reach out to a vast range of customers will also allow it the ability to spread the word about the services that it offers. Finally, in terms of engaging with the customer base through social media, the company can attempt to connect with its customer base through its account on various social media platforms such as Twitter, Instagram and Facebook (Kannan 2017). This does not only enable the education agency to connect with their customer base but also enables them with the ability to anticipate the needs and demands of their customers. In addition to this, it is also imperative to note that through connecting and engaging with their customer base on social media, the agency also elevates its chances of creating a strong bond with its customer base. This is beneficial for the company as it enables us with the ability to retain its customer base and also helps it earn the loyalty of its customers. This means that the company is bound to flourish in its designated purpose not only because of the variety of services that it provides but also because it has successfully earned the loyalty and trust of its customer base.
Specific
In regards to implementation, it is imperative to note that the company must ensure that it implements its tactics successfully. This evidently lays emphasis on the fact that in order to ensure the successful implementation of all its tactics, the company must not only plan ahead but also must ensure that it has the preparation to deal with any mishaps (Desai 2019). This illuminates the idea that the company must prepare itself for any mistakes that might take place while executing the overall tactic. In regards to promoting services through digital media, the company must ensure that it hires influencers and celebrities who are well known and loved among the customers that it is trying to target (Patrutiu-Baltes 2016). This will enable the company to not only succeed in its purpose but will also allow it to promote its brand successfully to its targeted customer base. Similarly, on the other hand, in terms of reaching out and engaging with customers through social media, the company must ensure that it does so diligently and in a periodic way (Christina et al 2019). A constant connection with the customer base will not only allow the company with the ability to understand their customers but will also elevate the company’s chances of creating services that are customer centric and customized in their own ways. Finally, in terms of penetrating new markets, the company must ensure that it successfully conducts a PESTLE analysis while also keeping an eye on the various competitors that it might face. This enables the company to not only implement the tactic successfully but also allows it to experience the opportunity of earning lucratively from market penetration (Radpour et al 2021).
References
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), pp.321-339.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing: strategy, implementation & practice. Pearson uk.
Christina, I.D., Fenni, F. and Roselina, D., 2019. Digital marketing strategy in promoting product. Management And Entrepreneurship: Trends Of Development, 4(10), pp.58-66.
Desai, V., 2019. Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), pp.196-200.
Dewi, N.P.R.C., 2020. Digital marketing strategy on travel tourism businesses in marketing 4.0 era. International Research Journal of Management, IT and Social Sciences, 7(3), pp.58-64.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), pp.22-45.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
Patrutiu-Baltes, L., 2016. Inbound Marketing-the most important digital marketing strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), p.61.
Radpour, S., Mondal, M.A.H., Paramashivan, D. and Kumar, A., 2021. The development of a novel framework based on a review of market penetration models for energy technologies. Energy Strategy Reviews, 38, p.100704.
Saura, J.R., Palos-Sánchez, P. and Cerdá Suárez, L.M., 2017. Understanding the digital marketing environment with KPIs and web analytics. Future Internet, 9(4), p.76.
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