Identification of Primary and Secondary Activities in the Business Model
The foremost determination of this paper is to focus on the critical analysis of an enterprise information system in the business environment of Latureae which is health care organization. The secondary and the primary activities in the business model of Latureau along with that sub activities will be also identified in this paper. Identification of the links between the two activities in the business model will be also discussed in this paper (Hollak et al., 2016). The report will be concluding about making recommendations to the management team of Latureau about making the necessary changes about enhancing their customer service.
Identification of Primary and Secondary Activities in the Business Model
This healthcare organization of Australia have different types of activities, the primary activity of this business organization is to provide wellness to all of their. Along with the wellness programs, the secondary activity of this organization is the production of the healthy products including the important mineral salts and other essential components such as vitamins, nutrients and herbs.
Considering all the services provided by this organization, they aims to be leaders among all the other similar organizations in Australia. The skills of the employees of this organizations keeps on increasing using the training and the mentoring from the senior employees. Sustainable development of the organization is also achieved with the help the business strategy adopted by this organization (Romero & Vernadat, 2016). The well provided to the customers such as the health food stores and the healthcare professionals are the primary activities of this organization, the role of the 200 suppliers also have an impact on the primary activity of this organization. Maintenance of higher production standards is the main aim of this organization as higher standard product will help this organization to have a competitive edge over the similar organizations (Koc & Bozdag, 2017). The product and service offered by this organization has to be done according to needs and requirements of the customers which had to be pre calculated by accurately.
There are different sub activities of the primary activity of this organization such as the skill of the employees required to provide high end services to the clients. The role of 2000 suppliers is also a very important sub category for the maintenance of higher production standards.
Meeting the needs of the community is the secondary activity of this business organization which includes providing services like the wearable technologies and bio sensors. Engagement of the customers of this organizations is also managed with the help of the business model used in this organization (Yang et al., 2015). High standard products has to be maintained by this organization to deal with the competitiveness coming from the similar business conditions. Special attention has to be given to both the local as well as the national suppliers as the raw materials provided by them are very much significant for the growth and progress of the organization (Tarhini et al., 2015). The loyal of the clients has to be also identified by this organization in order to have a long term business relationship with them which will be helping this organization.
Links between Primary and Secondary Activities
The sub categories of the secondary activity is the focus which has to be given to the national and local suppliers of the raw materials (Turetken, Ondracek & IJsselsteijn, 2017). The raw materials obtained from the suppliers of this organizations has to be evaluated and monitored so that the materials can be passed on to the production units of this organization. Identification of the loyal customers is also the sub category of this secondary activity.
The primary activities and the sub categories of the primary activities are linked with the secondary activities and the subcategory of the secondary activities. The skills required for the employees which are discussed in the primary activity is directly linked with the production of high standard products whereas the selection of the providers of raw materials are directly linked with the customer engagement (Wang, Kung & Byrd, 2018). The role of 2000 suppliers of the sub categories of the primary activity is also linked with the identification of the loyal customers as the quality of the products helps in providing good quality services to the clients.
Considering the Porter’s value chain it can be said that the following paragraphs can be useful to understand the primary and secondary activities of this organization.
Inbound Logistics: The inbound logistics considers the role of the local as well as the national supplier of the raw materials (Sajid & Ahsan, 2016). The organization has to maintain good relationship with all the stakeholders so that they can provide better quality products.
Production: The role of the leaders of this organization will be very much important to deal with all the business complexities. Skills of the employees will be very much important in the production houses as it will help to produce products which will help to increase the business sales of this organization.
Outbound logistics: Professional sales and marketing strategies has to be adopted by this organization so that the clients of this organization gets the service they are looking for (DeLone & McLean, 2016). Employee turnover has to be maintained by this organization as well so that the updated needs and requirements of the clients can be properly traced and products can be created accordingly.
Marketing and sales: Connectivity between the management team, clients and the production team can help this healthcare organization to deal with the marketing and sales complexities.
Considering the sub activities of the two activities the following paragraph can be useful to understand how the supporting activities have an impact on the primary and secondary activity.
Porter’s Value Chain Model
Firm Infrastructure: The facilities provided by this healthcare organization is possible if the infrastructure of the organization is ready to meet all the challenges which can come while providing the services.
HR Management: The role of the management team of this organization is very much important to provide the services to the clients in terms of the selection of the providers of raw materials.
Technology development: Technological developments is required in the production units of this organization such as the enterprise information system which can be useful to provide the exact products which are required by the healthcare professionals. All the major decision making procedure of this organization can be hugely benefitted if the Enterprise Information System is professionally implemented in the working environment of this organization.
Procurement: The relationship between the internal and the external stakeholders of this organization using the purchase agreements is important for managing the sub activities of both the primary and secondary activities (Almajali, Masa’deh & Tarhini, 2016). Unique and distinct products has to be given to the clients using contractual agreements.
The incorporation of the Enterprise Information System can be beneficial for this organization to manage all the business processes starting from understanding the requirement of the clients, selection of the providers of raw materials, complexities in the production rooms and customer service. All the decision making procedures can be controlled and managed using EIS considering the profitability of this business (Seethamraju, 2015). The required communication between the clients of this organization with the employees of this organization is also possible with the help of EIS. The business operations of this organization can be also managed using this IS. Thus, EIS is highly recommended to the management team of Latureau to enhance the service offered to their clients. However, the incorporation of the new IS have a few limitations also such as the huge initial investment requited from the senior management team of this organization for the installation procedure of the IS (Hwang & Chung, 2018). Thus both the business needs and operational needs of this organization can be accomplished with the help of the Enterprise Information Systems.
Conclusion
The paper concludes the identification of primary activities like role of the leaders which is important for organized and structured methods used in the production rooms, skill of the employees required in the production houses and maintaining high production standards. The sub activities of primary activity which has been concluded from this paper is the selection of the providers of the raw materials. The secondary activities which are concluded from this paper is to understand the needs and requirements of the clients as it will help the production facility of this organization to produce better products. The sub activity of the secondary activity which can be concluded from this paper is the identification of the loyal customers as the identification process can help the organization to grow in the competitive market of Australia. The link between the activities can be also concluded from this paper. All the major activities of this organization are presented in the form of the Porter’s value chain model. The paper concludes with the idea of the incorporation of a new Information System such as the Enterprise Information system as it can have a role in the decision making process of this organization.
Reference
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