Quality Management is Essential for Global Business Profitability
In this report a critical evaluation will be conducted about the case study of Executive Holloware and the quality problems that are being faced by the company. The report is also going to identify the various development theories and practices that are associated with the case studies and that must be followed by the company in terms of meeting the Expectations of the client that are associated with it. Quality management is one of the major aspects that is currently associated with the Global Business in terms of becoming profitable in nature and also ensuring defect that a company is capable of maintaining proper scenario in the market in which it is operating in (Pambreni et al. 2019). Quality management is capable of providing a company with a proper competitive advantage in the market and it is also capable of providing the companies with an opportunity to look at the various strategies by the help of his every possible to enhance the existing skill set of the employees that are associated with the company. Proper quality management is very much essential in terms of providing optimum quality and products to the customers that are associated with a company and Quality Management also provide the opportunity to a company in terms of meeting the Expectations of the target market in which it is operating in. Quality management is one of the major aspects that is the core aspect of this case study and it is very much important in terms of improving the profit margin of the company effectively and also ensuring the fact that the company is capable of providing optimum quality products to the customer that are associated with it (van Kemenade and Hardjono 2019). The main problem that has been identified in this case study is that the quality executive that is associated with the company is not capable of maintaining the workers effectively and efficiency of the workers are also not checked properly which creates an imbalance in the expectations of the company and the brand image of the company. The present scenario of the market in the study is that the company is losing a lot of money due to the quality of the products that are provided by it.
One of the major problems that has been identified about the company executive is that lack of quality control is decreasing the profit margin of the company and the oral brand image of the company might get hampered in the coming scenario. Quality control is a very important aspect when it comes to the brand image of the company and the overall sales margin of a company. Quality control is very much essential in terms of increasing concern among the customers and also providing satisfaction to the customers that are associated with the company. Quality control is very much helpful when it comes to the reduction of the production cost that is associated with the company. Under this context it must be stated that the production cost of the company is increasing as more and more products are being sent by the shopkeepers that purchase the product of the company due to the lack of optimum quality in the products. Quality control also ensure the fact that the resources that are associated with a company can be utilized effectively. Looking at the present perfect but the business is not clearly stated that the importance of quality control must be taken into account by a company in order to establish itself in the market and also gain a competitive advantage in the market in which it is operating in. In the case study it can clearly be identified that the company is capable of maintaining optimum quality of the product that are associated with it but due to the lack of proper engagement of the executive that are associated with the company in the quality control department the company is not capable of increasing its profit margin (Li et al. 2018). On one hand the products that are associated with the company and being sold at a faster rate but on the other hand the brand image of the company is been habit and the profit margin of the company is also not increasing which is a major concern for it in terms of its establishment in the market in which it is operating in. Lack of quality control might be very much essential for the company in terms of reducing the inspection cost that is been generated and the time that is being undertaken for conducting the survey on the quality of the product that are associated with the company.
Identification of Quality Problems at Executive Holloware
One of the most important aspects that must be identified in this scenario is that the good quality products is going to enhance the brand image of the company by quite a huge margin and the overall reputation of the company will be improved which is going to increase the number of customers that are currently associated with the company and also going to create a sense of goodwill among the existing customers that are associated with the company. The positive review that is going to be provided by the shopkeepers as well as the customers that are going to utilize the products that are being provided by the company will be very much helpful in terms of increasing the profit margin as well as increasing the customer base and client base that are associated with the company. (Abbas 2020) With the help of optimum quality management, it will also be possible for the company to maintain the inventory in a proper and effective way and it will also provide the company with an opportunity to improve the employer and employee relationship that is existed in the company. For example, the new managing director of the company is not happy with the current profit margin of the company and the lack of proper quality control that is exist in the company. The situation of the company is not straight forward at all and there are various aspects that needs to be identified in order to ensure the fact that the products that are being manufactured by the company are optimum in quality and the raw materials that are utilized are effective in nature in terms of meeting the Expectations of the shopkeeper as well as the customers that are going to utilize the end product of the company (Franco et al. 2020). The study also clearly identifies the fact that quality control is going to be one of the major aspects and the survey that was undertaken by Paul also identifies the fact that the number of teapots that have scratches and bruises are quite more in number than expected which detreats the brand image that is currently associated with the company. Looking at the current scenario of the market it was also be stated that the importance of quality control needs to be understood by the company in terms of dimensional accuracy of the product that are provided by it so that the customer data going to utilize the product of the company will be well aware about the type of product that are provided by the company and they will be aware about the presence of the brand in the market.
If one customer of the company is happy with the products that are provided by it then they will be studying their positive review to other customers that are known to them which will increase the number of customers that are currently associated with the company and it will also ensure the fact that the Production Director of the company must have taken into account the importance of the improper product that were sent by the company to the clients that are associated with it (Borkovskaya, Degaev and Burkova 2018). Looking at the case study it must also be identified that the current strategy that is utilized by the company is not effective enough in order to maintain the Silver of Nickel effectively and it is very much important for the company to hire new employees that are capable of conducting the work or implement new machinery that will introduce technological advancement in the company and help it in manufacturing products that are optimum in quality.
Lack of Quality Control Affects Profitability and Brand Image
In order to understand the importance of quality management in the company in the case study the following theories can be taken into account. For example, as stated in Appendix A, the Demings theory of Total Quality Management identifies 6 points that needs to be implemented by the management of a company in order to ensure the fact that quality is maintained across all the different departments of a company. Some of the most important aspects of the theory includes system appreciation in which the overall process and systems that are implemented in a company must be understood by each and all employees and supervisors that are associated with the company. In the context of the case study, it must clearly be identified that the supervisor that are associated with the company over looked the quality of the products that were provided by the workers of the company to the clients that are associated with it. The current performance of the workers that are associated with Executive clearly States the fact that the variation knowledge that is existent among the employees is not optimum in nature and most of the employees are not effective enough to provide quality products to the clients that are associated with the company. By taking into account the importance of Total Quality Management it must be stated that the company needs to provide optimum help to the existing employees of the company or must hire new employees that are capable to provide optimum quality products to declined that are associated with the company (Ladewski and Al-Bayati 2019). In the present perspective of the global scenario, it must be stated that the workers of a company at different brands of the business and the workers of a company are not capable of providing optimum quality of service and improve their overall efficiency when it will not be possible for the company to increase the profit margin by quite a huge margin. In other words, it was stated that the examples that has been stated in the case study clearly identify the fact that the in competency of the workers that are associated with the company is leading towards the decrease in the profit margin of the company and it is also hampering the current performance of the company in the market in which it is operating in.
Crosby’s theory can be taken into account in order to understand the importance of quality management in a company. The theory states the fact that quality can be improved by improving the requirements that are associated with the end products of a company. Preventing a certain aspect from occurring is one of the best ways with the help of which quality can be ensured in the company (Bacoup et al. 2018). In the case study it completely we identified that the quality executive that is associated with the company is aware about the disfigured products that are being sold by the company to the clients but it did not take any precautions to avoid it which ultimately led to the decrease in the profit margin of the company. The theory also states that zero defect is one of the major performance standards that is considered to be optimum in terms of quality for the product that are provided by a company. In other words, it must be identified that the products that are being made by the workers of the company must have zero defect in them in order to ensure the fact that the raw materials that are being utilised by the company as well as resources that are being utilised by the company are not going to waste. If a particular product that is being designed by the company is not of optimum quality, then it will not only lead to lack of proper utilisation of the resources that are provided by the company but it will also lead to loss of time. Quality control must be conducted effectively by the supervisors that are associated with the company and the theory of Crosby also states that quality is mainly measured by the Rise of the non-conformity products that are provided by a company. Following the steps of Total Quality Management is one of the major aspects that needs to be taken into account in order to ensure that quality is maintained by the company.
Importance of Quality Control for Reduction of Production Costs
One of the major aspects that has been identified in the case study clearly state the fact that Quality Assurance Framework is essential to be carried out for the company in order to provide optimum quality products to the clients that are associated with it. A proper set of action plan needs to be initiated along with a proper set of goals that needs to be followed by each and every worker that are associated with the company. A proper assessment also needs to be conducted about the employees that are associated with the company in order to ensure the fact that the employees are efficient enough to meet the Expectations of the company and also capable of providing products that can be easily accepted by the customers in the market in which the company is operating in. The overall performance of a company is always dependent on the workers that are associated with it but in this case study it can easily be identified that the workers are prone to make mistakes and they are also not provided with any kind of precautionary measures which is one of the major reasons for their failure. The leaders and supervisors that are associated with the company are also aware about the mistakes that are being conducted by the employees but they did not take any kind of essential steps that are required for making the employees ever about their mistakes and also helping them in understanding the steps that can be undertaken to improve their overall efficiency in the workplace. The performance of the employees is reflected on the decrease in the profit margin of the company and it also States the in competency of the supervisor that are associated with the quality control of the company.
The existing practices that are being followed by the company is not optimum enough in terms of meeting the Expectations of the Managing Director that are associated with the company as well as meeting the Expectations of the clients that are associated with the company in the market in which it operates in. (Fundin et al. 2018) It is very much important for the company to ensure the fact that and optimum change in the oral operational aspects of the company is implemented in order to improve the quality of the products that are being produced by it and sold in the market. The lack of proper planning as well as lack of implementation of penalties for the workers that are associated with the company, it is not possible for it to maintain proper quality of the product that are being provided by it to the customers that are associated with it. Looking at the present scenario of the market it must also be stated that the importance of quality of a product is very much important in the enhancement of the brand image of the company and it also provide the company with an opportunity to establish itself in the market in which it is operating in. Implementing change in the existing policies of the company is very much important in terms of quality control as well as maintaining a proper relationship with employees that are associated with the company. The case study also clearly identifies the fact that there is lack of proper communication between the employees that are associated with the company and the supervisor that are associated with the company. The supervisor that are associated with the company are not capable of ensuring the fact that quality control is being conducted in a proper and effective way. In other words, it must be stated that the quality control that is currently being maintained by the company does not demonstrate the effective decision-making process that is being undertaken by the supervisor that are associated with the quality control department of the company. The huge number of products that are being sent by the clients that are associated with the company due to the lack of proper quality clearly identifies the effect that the overall manufacturing cost of the company is increasing and the resources that are associated with the company are not being utilised in a proper and effective way.
Optimum Quality Products Enhance Company Brand Image and Reputation
Another important aspect that needs to be identified in this context is that every working on the product that are not perfect to be sold to the clients that are associated with the company is also not conducted by the production Director that is associated with the company. If the employees are not capable of providing optimum result in the first try then it will be a viable option for the company to help them in enhance their efficiency and also provide them with an opportunity to rectify the end product that is provided by them to the company (Ma, Zhang and Yin 2020). Under this process is going to lose a lot of time for the company but the resources that are associated with the company will be utilised effectively and the customers that are associated with the company will be happy with the end product that is provided to them. The possibility of getting profit margin is quite high in this contest and change the number of products that are being sent by the shopkeepers are optimum in number it is a serious problem for the company in terms of increasing the profit margin as well as ensuring the fact that the number of customers that are associated with the company is going to decrease in the future with the quality of the products that are being provided by it.
The current problem that is associated with the company can be rectified with the proper implementation of various policies in the workplace and also ensuring the fact that the quality management is being conducted by the workers effectively. The board of director of the company along with the supervisors and leaders must ensure the fact that quality management team is capable of delivering the products as expected by the company and it must also be ensured that the products provided by the company to the customers are optimum in quality. The study also identifies the fact that there are various aspects in which the company can improve itself in terms of measuring the performance of the employees as well as implementing key performance indicators in certain areas which will provide self-assessment to the employees that are associated with the company (Sharipov 2020). The quality management department of the company needs to come up with various strategies by the help of which it will be possible to improve the efficiency of the workers and the company must also invest in the research and development in order to ensure that it is capable of finding out innovative solution to the current problem that is being faced by the company. In terms of efficiency the employees are not capable of delivering the product that are expected by the company and the increase in the number of defected products clearly States the fact that the company is not capable of providing optimum quality of the products to the clients that are associated with it and the policies that are present in the workplace of the company are also not being followed by the workers properly. Lack of communication in the workplace of the company can also be associated as one of the major reasons behind the decrease in the profit margin of the company and decrease in the quality of the products that are provided by it to the customers that are associated with the computer. Looking at the present perspective of the business and the various aspects that has been identified in the case study it can clearly be stated that in order to become profitable in the nature It is very much important for the company to come up with new innovative strategies to overcome the current quality problems that are being faced by it.
Positive Reviews and Goodwill Increase Profit Margin
Conclusion
To conclude it can be stated that the quality of the products that are provided by the company are not optimum enough in terms of generating revenue in a positive way. Resources that are being utilised by the company in an ineffective way is decreasing the overall profitability of the company by quite a huge margin. The lack of efficiency among the workers that are associated with the company is hampering the current performance of the company in the market in which it is operating in and the clients that are associated with the company are also not happy with the products that are being provided by it and they are sending them back which is hampering the brand image of the company and the company is also not being capable of maintaining the well-established brand image of itself in the market in which it is operating in. Looking at the current position of the company it can clearly be identified that there are various changes that needs to be implemented in the system in terms of quality management in order to ensure the fact that the product that are provided by the company or optimum in quality and generate optimum revenue for the company in the future. Looking at the present perspective of the business it can also be identified that the quality management that are being conducted in the operational management of the company is not effective enough and the Managing Director of the company is not happy with the current situation of the company and various changes need to be implemented in order to meet the Expectations of the stakeholders that are associated with the company. The company is going to generate higher revenue in the future if proper states are implemented by it in terms of total quality management of the products that are manufactured by it.
The following recommendations can be provided to the company in terms of managing quality of the products that are manufactured by it –
- The company needs to assess the efficiency level of the existing employees of the company. The company must ensure the fact that the employees that are associated with the company are capable to deliver the products that are expected by the company. The competency of the employees that are currently associated with the production of the products of the company needs to be identified in order to undertaker the future steps that are essential for the company (Modgil and Singh 2020).
- Proper training needs to be provided to the employees that are associated with the company in order to ensure that the overall efficiency of the employees is maintained properly. Looking at the current quality of the products that are provided by the employees it can clearly be identified that with the help of proper training the quality of the end products that are being conducted by the employees of the company is going to be effective enough in terms of meeting the Expectations of the client as well as the stakeholders that are associated with the company.
- Total quality management needs to be implemented in the system of the company. Quality management is very much essential for the company in terms of meeting the Expectations of the customers as well as improving the culture that is currently associated with the quality improvement practices of the company. Proper key performance indicator needs to be implemented in order to ensure that the overall efficiency of the employees that are associated with the company are measured. Internal audit also needs to be conducted on scheduled basis.
Reference List
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