Overview of Tourism Development in Australia
The paper aims at discussing the different key aspects of the social and the economic benefits that will be derived through the development of tourism practices in Australia. The article portrayed that tourism development contributes largely to the economic structure of the nation and mostly to the GDP of the same by 3%, which is around A$47.5 billion (Muskat and Muskat 2016). On the other hand, the visitor potential of the land has helped the same in maintaining a clear standard of product and service offerings as per the needs of the customers. The different strategic actions that are undertaken by the tourism development agents have helped in maintaining the value proposition (National Heritage Tourism Summit Discussion Paper. 2018). The different changes in the tourism development in Australia have helped the nation in growing from inside out. Therefore, the nation has consistently focused on developing and empowering the tourism based activities for the growth. The purpose of the discussion is to undertake an assessment of the articles, which will be helping to ensure the effectiveness of the tourism development initiatives undertaken by the organization.
The development of the tourism activities is mainly supported through the communication that is undertaken by the nation through the articles and blogs on the tourist spots.
The discussion paper “National Heritage Tourism Summit” incorporates the different economic and social benefits that are derived from the development of the tourism industry. This paper draws on national and international research and market trends to show the myriad opportunities and challenges in Australia’s heritage tourism industry (National Heritage Tourism Summit Discussion Paper. 2018). However, there are different issues that are faced by the Australian tourism industry like the reduction in the funds for conservation and development of the tourism sectors. It has slowed down the rate of conservation and developmental activities that are planned by the nation. On the other hand, there is a lack of proper allocation of the resources as per the developmental needs of the tourism industry in Australia. It affected the growth of the national conservation procedures undertaken by the Australian government. The lack of proper public funding has affected the development and the conservation activities that are undertaken by the nation (Látková and Vogt 2012).
The article “Corporate Plan” clearly portrays the marketing policies that are undertaken by the Australian government for promoting Tourism development and conservation of the same (Stylidis et al. 2014). However, the report also portrays the different issues that are faced by the Australian tourism developers due to the changes in the exchange rates and the economic instability in the source countries (Corporate Plan 2017). The different issues that are faced by the Australian governments are based on limitation of funds, which is required for undertaking suitable conservation and promotional activities. The different issues that are faced by the Australian tourism development is based on the market fluctuations in the source countries which might affect the rate of visitors incoming from the source countries. It also affects the GDP of Australia as some 3% of the GDP is contributed by sustainable tourism practices that are undertaken by the nation. The paper simply portrays the marketing strategies that the Australian tourism development departments might consider in order to bring forth changes in the tourism management approach (National Heritage Tourism Summit Discussion Paper. 2018).
Different Strategic Actions for Tourism Development in Australia
Figure 1: Policy cycle
(Source: Ruhanen et al. 2015)
Corporate Plan (2017) stated that the identification of the different strategic opportunities for the growth of the Tourism industry of Australia is based on the capitalization of the consumers and the technological innovations. It will be helping the consumers to identify the different available services that are presented by the Tourism departments. On the other hand, National Heritage Tourism Summit Discussion Paper. (2018) stated that the growth of the Australian tourism industry is based on the Cultural and heritage activities, which will be helping to increase the traffic of the visitors in the nation. The growth of the Australian cultural and heritage offerings will be helping the nation in maintaining a steady rise of the tourism undertakings of the nation (Ruhanen et al. 2015).
The articles aims at increasing the tourism activities through proper marketing and promotion which will be helping the nation in maintaining the proficiency of the tourism related developments and conservation. Corporate Plan (2017) stated that there are different issues that are faced by the Australian tourism departments relating to the changes in the economic structure and the exchange rates of the source nations. The article also highlighted the different marketing strategies that might be undertaken by the Australian conservation and development departments. National Heritage Tourism Summit Discussion Paper. (2018) stated in the article that the major aim of the research is based on the identification of the different available prospects that helps in maintaining the sustainable tourism approach through the promotion of Cultural and heritage activities.
The explorations that were undertaken by the researchers relying on the initiatives that were undertaken by the government agencies and the travel and tourism department of the nation (National Heritage Tourism Summit Discussion Paper. 2018). It has helped in exploring the different changes in the approaches of the tourism development and conservation.
The articles has focused on the issues that are faced by the tourism development and conservation departments of the nation in order to reduce the same whole operating in order to promote the sustainable tourism activities that are planned by the government (Newig and Koontz 2014). On the other hand, the different marketing and promotion strategies that are undertaken by the researchers in the article will be helping to define the different pathway of undertaking proper tourism development and conservation activities.
The study enumerates the different marketing steps through which the tourism development and conservation activities of the Australian government can be enhanced. The article “National Heritage Tourism Summit” has helped in stating the different technological advancements that might be undertaken by the concerned authorities for promoting sustainable tourism development and conservation (National Heritage Tourism Summit Discussion Paper. 2018). The introduction of the Cultural and heritage activities in Australia has helped in creating a positive side of the Australian tourism. On the other hand, the proper marketing strategy that is portrayed in the article “Corporate Plan” helps in maintaining the standards of sustainable tourism practices (Corporate Plan 2017).
Overview of Critiqued Discussion Papers
Evaluation and impact
The activities that are being proposed through the compilation of the articles has helped in identifying the different policies that the government of Australia in collaboration with the private sectors undertake (Throsby 2016).
The article “Corporate Plan” aimed at portraying the different steps through which the proper marketing solutions to the issues faced by the tourism industry (Esparon et al. 2015). On the other hand, the article “National heritage tourism” will be fostering different plans for upholding the cultural and heritage insights in order to undertake sustainable development of tourism (Koontz and Newig 2014). The different policies and functions that are outlined in the article will be helping to induce the different key elements of change in the tourism development approaches (National Heritage Tourism Summit Discussion Paper. 2018). The sustainability tourism development and conservation practices helps in enhancing the profitability of the nation through the practices.
The projects will be implemented in the year 2020; therefore, the review of the articles based on the success of the plans that are made by the Australian tourism development departments (Corporate Plan 2017). On the other hand, the identification of the issues and the manner in which the issues will be mitigated is represented through the marketing prospects of the project.
The stakeholders for undertaking the sustainable growth of the tourism industry in Australia are counted through the involvement of different public and private sector undertakings (Lee 2013). The tours and travel agencies and the government- funded organizations has greatly contributed to the growth of the sustainable tourism and management practices. The government is highly responsible for implementing different steps in order to bring in changes in the sustainable tourism practice, which will be helping to enhance the tourism development and conservation activities (National Heritage Tourism Summit Discussion Paper. 2018). The different norms that are formulated by the government have helped in maintaining the different changes in the operations for cooperating with the norms to take care of the environment. On the other hand, the promotion of the Culture and heritage based activities includes the local communities which helps in maintaining the standards of sustainable tourism practices in Australia (Cheng and Wu 2015).
The article “Corporate Plan” enumerates the different sustainable measures through which the tourism development and conservation activities might be initiated through application of proper technological elements in the systems. However, as per the policy cycle the article did not follow the proper structure, which is indicated through the absence of statistical data and the lack of proper enumeration of the different steps through which the plans might be implemented. On the other hand, the article “National Heritage Tourism Summit” lacks in the proper identification of the different aims and objectives of promoting the Culture and heritage based activities. However, the article followed a clear structure, which has helped in imparting the proper knowledge of the different sustainable development policies that might be implemented in order to undertake the sustainable tourism development.
The assessment of the articles has helped in identifying the different policies that might be implemented by the government of Australia in order to promote sustainable development of the tourism and conservation of the same. On the other hand, the identification of the differen5t marketing attributes and technological innovations will be helping to develop the tourism in Australia.
References
Cheng, T.M. and Wu, H.C., 2015. How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism. Journal of Sustainable Tourism, 23(4), pp.557-576.
Corporate Plan 2017, Corporate Plan 2017-2020. Retrieved from: https://www.tourism.australia.com/content/dam/assets/document/1/6/x/6/a/2002546.pdf
Esparon, M., Stoeckl, N., Farr, M. and Larson, S., 2015. The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia’s Great Barrier Reef World Heritage Area. Journal of Sustainable Tourism, 23(5), pp.706-725.
Koontz, T.M. and Newig, J., 2014. From Planning to Implementation: Top?Down and Bottom?Up Approaches for Collaborative Watershed Management. Policy Studies Journal, 42(3), pp.416-442.
Látková, P. and Vogt, C.A., 2012. Residents’ attitudes toward existing and future tourism development in rural communities. Journal of Travel Research, 51(1), pp.50-67.
Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism development. Tourism management, 34, pp.37-46.
Muskat, B. and Muskat, M., 2016. Tourism Development in Australia. Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis, p.2207.
National Heritage Tourism Summit Discussion Paper. 2018. national Heritage Tourism.
Newig, J. and Koontz, T.M., 2014. Multi-level governance, policy implementation and participation: the EU’s mandated participatory planning approach to implementing environmental policy. Journal of European Public Policy, 21(2), pp.248-267.
Ruhanen, L., Weiler, B., Moyle, B.D. and McLennan, C.L.J., 2015. Trends and patterns in sustainable tourism research: A 25-year bibliometric analysis. Journal of Sustainable Tourism, 23(4), pp.517-535.
Stylidis, D., Biran, A., Sit, J. and Szivas, E.M., 2014. Residents’ support for tourism development: The role of residents’ place image and perceived tourism impacts. Tourism Management, 45, pp.260-274.
Throsby, D., 2016. Tourism, heritage and cultural sustainability: three ‘golden rules’. In Cultural tourism and sustainable local development (pp. 31-48). Routledge.
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