Behavior analysis by personality theories
Discuss about the Decision Making and Influence for Personality Theories.
Personality analysis signifies the psychological character that can reflect the reaction of respondents towards a product. Conversion of buyer into customer is the main motive of behavior analysis through using personality theories. As per (Vukasovi? and Bratko, 2015) personality is made up of thoughts patters, behavior and feelings of a person that makes his unique than others. It is so much necessary to analyze the personality framework of respondent to make them attracted towards products. In this context we have involved 3 respondents and analyzed their personality and behavior towards buying 5 different types of laptops. As we know personality tends to remain consistent throughout life, so analyzing personality of customer can help a marketer to gain more profits from them by selling their products (Montano, 2015).
According to the personality analysis of respondent 3 it can be easily concluded that option 3 is the most feasible choice for him (Dzeng et al., 2015). As we can see, this respondent is a fashion designer by occupation and tends to choose his laptop as per his own opinion without giving a second thought to the cost of the laptop. High efficiency of technology is the most reliable condition required for this respondent .Here money is not the big factor for this respondent whereas, quality matters for him a lot. The agreement level of this respondent is mostly belongs to moody nature, which ensures a marketer to make quick sell of his new launched laptop easily by this respondent. Concerning towards the professional life of this respondent fashion is something that attracts this respondent more in case of buying any particular model from any market .This respondent is highly involved in experiencing new technologies and features so future up gradation of laptop can highly attract such respondent by marketers. The price tag of the laptop attracts this respondent more as in fashion profession a level of dignity and respect is mostly gained by best performance of product. It is highly necessary for marketer to provide most attractive and eye catching model to deal with such customers in the market to achieve high rated customer satisfactions towards selling of products. As per my opinion and his personality analysis option 3 is the perfect match for him with respect to his income and affordability scenario (Terrie, 2018).
The most important score given by this respondent with respect to the evolution criteria is the warranty of the model. Here durability and longevity is mostly concerned by this respondent. As per, my opinion warranty plays the most important role for any electronic gadget. Choice of evaluation criteria of this respondent is 20 score regarding the price of the model, as option 3 model is of the highest price. In this case the warranty and price plays the most efficient role regarding purchasing of the laptop. As we can see, the respondent is a full time mom, her psychology is more to save money with having a better quality of product, but due to insufficient knowledge her dependency is mostly towards her family members .The decision choice is mostly made by her husband and children as she’s a full time mom by occupation, that concludes the decision making scenario is dependent and not by her own. Moreover the best model is chosen by this respondent with respect to the decision of her family members. The family income is also affordable for her to buy the most expensive laptop model. As the family income is affordable, this full time mom shouldn’t worry about the price due to her dependency onwards her husband and family regarding making choice. Herb nature according to the psycol.ogy analysis mostly define about her kind and sober behavior toward others .The agreement level of this respondent is sympathy and kind nature that express smart personality of this respondent according to choice of product (Stajkovic, 2018).
Respondent 3
The most significant evaluation score given by this respondent is the weight and warranty of the laptop model. As per the psychology analysis of this respondent it can be highly stated that being efficient and careful is the agreement level as per his old age is concerned. In my own perception his choice of model is legible as he’s the director of a company and only professionalism is concerned according to him. This respondent is having a master’s degree in his qualification that indicates his smart choice of technology. The processor of option 4 is high according to the rate score of this respondent that attracts him the most of this model. A marketer must be concern about the weight of the laptop as per the old age of this respondent. Money is not a big deal for this respondent according to his occupation background. Keeping our main focus on his weakness towards lifting of high weigh laptop, choice made by him is light weight. Having a genuine priority list according to age and sense of technology is perfectly defined by this respondent. According to my personal perception, I can tell that a marketer must be so much kind and helpful towards this respondent and all other old ager respondent so as to, assure high dignity and respect of customers towards their products .This respondent can choose option 3 which is mostly choose by other respondent but for me a smart move he have taken by keeping the warranty and weight of the model to his priority list (Terrie, 2018).
Demographic analysis defines the gender, income, family situation, marital status of the respondent. Demographic analysis is so much efficient to know the background of respondent by the marketer. A marketer can get an overview of affordability criteria of their respondent by demographic analysis. By an effective overview of demographic analysis a marketer can easily judge capability of customer to buy their products rather than passing their time in the shop (Anyon, 2018). As the connection amongst circumstances and end results typically relies on the part in the most extensive causal structure, it is important to determine the interrelations between conceivable causes and perplexing factors, that is to build up a causal hypothesis connecting the factors together while indicating the request. As it causes to go before any impacts in time. This hypothesis, in addition to other things, makes a difference to figure out which factors must be controlled and those which should not be controlled. The hypothesis is produced concurring to the earlier learning, knowledge, and creative energy of the researcher, assessing the best in class around then. In this regard as in numerous others, logical hypotheses are scarcely not quite the same as ordinary deduction or judgment under vulnerability. This hypothesis is steady to modernize speculations, which stipulates that industrialization can settle changes of their populace. In any case, reliance scholars have advanced the unequal appropriation of the world’s assets in partitioning the planet into a gathering of industrialized and unindustrialized the poor. Truth are told that populace control can’t exclusively dwell in innovation. Statistic suggestions on conduct should thusly not repudiate discoveries in different fields and on the off chance that they do, there should be good reasons. To give in another case, a populace hypothesis created at the small scale (singular) level should not be disregarded by the effect of organizations and gatherings, at the full scale level, on the activities of the human specialist, demography should along these lines incorporate the consequences of sociological research or, at any rate, should not overlook the critical factors.
Respondent 4
Gender of this respondent is male with age of 38. The occupation of this respondent is fashion designer, which evaluates the need of high graphics, processor and screen resolution of the laptop. Here the choice of this respondent is perfectly compatible with all their needs regarding fashion designing work of this respondent. The evaluation criteria made by this respondent is the hard drive, video card and memory of the laptop, which signifies professional work of this respondent mainly for office work. The highest qualification of this respondent is of bachelor’s degree which signifies the intelligence level of respondent regarding choice of technology. The marital status is divorced of this respondent that implies higher possibility of this respondent to afford the most expensive laptop as per his requirements and self agreement towards the model. Most of the decision is made by himself who signifies self confidence nature of this respondent according to his choice of technology. In my own perception, it is harder for anyone to manipulate the self confidence of this respondent with respect to his choice. A marketer must take initiatives in showing most dominant and high standard technology to respondent like him to make their respondents into customer in purchasing of products (Rice, 2018).
This female respondent is married with having age of 53. Occupation of this respondent is full time mom, which ensures most of her work in laptop will be based on household and mom care applications from laptop. The highest qualification level of this respondent is only up to 12 standards that indicate the high dependency level of this respondent towards her family member. As per demographic analysis it can be seen that most of the important decision making and situation analysis performance of this respondent is majorly dependent towards her family members. The ethnicity of this respondent is New Zealand. The nature of this respondent according to her level of agreement is sympathy and kind, which ensures high possibility of getting manipulated in decision making when alone (Solomon et al., 2014). As per choice of laptop is concern it can be demonstrated that her choice is based upon needs of her child and husband with respect to her dependency strategy towards her family. Being efficient and careful is the second most important agreement chooses by the respondent which ensures taking right steps when guided by their family. In my opinion a marketer must maintain a friendly and informative strategy of explaining their products towards respondents like her (Tan, 2018).
Respondent 5
This male respondent is of age 63 and carrying an occupation in director of a company. Acquiring an efficient occupation ensures the use of laptop by this respondent mostly for professional uses only (Romiszowski, 2016). This respondent has chosen option 4 as the most compatible choice with respect to the warranty and weight of the laptop and not concerning about the hard drive, video card and memory signifies a smarter move of this respondent in choosing a laptop as per concerning about the age of this respondent. The marital status of this respondent is divorced which draws a conclusion of taking major decision in life and product is highly concerned with his own perception rather than any dependency on others. The highest qualification of this respondent is of master’s level that ensures the high standard knowledge of this respondent with concern in technologies. According to agreement statement it can be concluded that behavior of this respondent is mostly belongs to the group of being efficient and careful. In my opinion a marketer must behave genuinely and kindly with such respondent to ensure a better customer satisfaction scenario in marketing strategies of products (Latif, 2018).
As we can see option 3 is the most expensive laptop among all of the other options, so most of the respondents have chosen to go for option 4. As per psychology of most of the respondent, higher price defines good quality of products. After properly analyzing all the questionnaires, we have found a respondent who is willing to take option 4 as their choice, due to the weight and warranty of the product as per the age and marital status of the respondent is concerned. In this situation a marketer must involve a light weighted with longer durability of laptop having efficiency in hard drive, memory card and video card. In my opinion this customer is not satisfied with his choice of laptop since the general requirement of laptop in his professional life is not giving him proper compatibility. If respondent 5 gets his warranty period and weight as per his requirements from laptop in option 3 then he could have easily chosen option 3 as his preferred laptop. A marketer must involve a light weighted laptop with longer durability and high performing technology that can be useful in professional life. In case of respondent 3 it can be seen that choice of technology is highly compatible with all his requirements from a laptop in his professional as per as personal life (Rothman, 2017).
Behavior analysis by demographic theories
The professional life of this respondent is a fashion designer and for this a high graphics card, video card and memory card is the most concerning option that is being chosen by this respondent with affordable price. A marketer must involve more upgraded features of laptop that signifies a better use of laptop in fashion designing for dealing with customers with respect to their use of laptop in professional life (Terrie, 2018). Taking a brief look towards respondent 4 it can be easily stated that this respondent is highly inclined towards taking major decision in life and products towards their family member as per her qualification standard is concern. High chances of manipulation are possible in case of this respondent due to her sober and kind nature. A marketer must be lineate and kind in dealing with respondent like her. Providing a better quality laptop must be the most required terminology of a marketer to ensure a kind deal with respondent 4. In my opinion special care must be taken by the marketer in turning respondent to clients to ensure a well being customer satisfaction scenario in the marketing of products (O’Connor, 2017).
Reference
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