Understanding Business Intelligence
Discuss About The Decision Support For Business Intelligence.
A business intelligence system is a platform that helps the enterprises to create a BI application with three capabilities such as: online analytical process, information delivery, platform integration. It relates to a use of technology, application and practises for the analysis, collection and presentation of information (Al-ma 2013). The business intelligence system is actually a data driven support system that enables the decision making of any particular organization.
It helps the organization to set up a logical layer between the data sources and the query tool. It enables the business to take decision depending on the data collected and analysed by the entire system. The information that are derived from this system is analysed for further decision making of a business (I??K, Jones and Sidorova 2013). The business intelligence system provides the business with relevant data and helps the organization to make justifies analysis and take decisions. BI uses tools like SAP which is an application that helps the users to sort, analyse, business data. They help in meeting the relative competition in the market and step along with the present trends in the market. It advances the company with the latest technology and helps to form a better structure for the company (Chang 2014). It helps the company to search for data across the vast area and utilize the data across the disparate information sources. It helps in connecting and customizing the data.
The study will discuss about the BI system and how it helps an organization to meet the daily challenges and overcome them eventually. It will discuss about the problem recently faced by the organization and how the BI system helps to meet the challenge and find a way out from it. The study will include literature review, analysis, creative thinking and recommendation for the organization while using BI system in its working (Kasemsap 2015). The study will discuss about the need for BI in business organization for a well-managed business organization.
The study will discuss about the issue faced by the Australian business organization Australis (Rabe and Dempsey 2015). The need for a BI system is very important in this industry. The industry is facing communicational and technical issues while delivering their products to the consumers. The company can seek help from the IT technology to create a better work environment and service. The company is lacking proper communication system among the worker themselves and the customers. Due to which the customers are unable to express their grievance and thus the reputation of the company is getting hampered. The company must focus on this area to create a better communication system using the BI tools in the organization.
Challenges Faced by Australis and the Need for a BI System
The business can introduce the Domo, BI tool to meet the challenges faced by the company presently. The company needs to concentrate in the consumer data and analyse the behaviour of the consumer for a betterment in their working pattern. The Domo spreadsheet helps the workers of the company to keep a record of the customers in a desired manner. It helps to get a better visualization of the data and s hare it with others whenever required. The excel spread sheet helps to pull the data along with any other source of data that is required by the company in a single platform (Sauter 2014). Domo Inc. is a business intelligence tool that forms a platform for business management. The service provided by the tools is a direct, simplified and real time access to the business data without the involvement if any IT. It is a Saas (software as a service). It is already used by reputed brands like Air Canada, Ogio, Xerox, Toys R Us. It is latest system used by the companies to maintain the record and feedback for a proper maintenance of the records in the company. Australis can use this tool for maintaining their record and keeping a reputation in the market. The company can have a complete record of the customers and following that they can make the necessary changes that will help the company to retrieve the reputation in the company and also then check how the customers are reacting to the changes that has been made by the company.
- The historical information and explicit knowledge are gathered together from time to time.
- They are synthesized from the past to the present day times which includes structured and unstructured information, external and internal information.
- New insights are created to support the decision making process and that too in are real time method.
- The information that is presented is user-friendly and presented in a most appropriate manner for every user.
The process of discovering patterns and designs uniquely that are particularly required for the individual is termed as data mining. In simple term it can be said that it is a process of examining large pre-existing data for generating new information. It is used by organizations and institutions to get a review or analyse the situation of the market or population. In business it is used to analyse the customer behaviour which will decide how to handle the customer and make necessary changes (Kimball et al. 2015). The intelligent process are applied to extract data and find a conclusion from the data. Data mining is generally termed as the analysis step in knowledge discovery in database. The goal of this system is to extract knowledge and information from various sources that will help the organization to take decision and make changes accordingly. The data mining is done from different sources and groups and the information is retrieved from there and used for the benefit of the business.
Introducing Domo BI Tool for Australis
ERP system are software which is made of several modules like human resources, production, sales, finance, and data about cross culture production. The entire planning of the organization is created in this system. They bring enterprise infrastructure to Y2K compliance (Sharda, Delen and Turban 2013). They help the company in various ways to analyse the data and process them accordingly. The benefit of this system is that they use the process across the business enterprise, a single data is used for the entire enterprise, it eliminates complexities, integrating the various departments working in the organization. They have succeeded in various fields like management commitment, they have a strong project management, and they know the team member skills, motivation and dedication. They use effective communication and change management. Thus they help the business to effectively use the e data from the sources and then take justifies decision that strengthens the business quality and standard in the market.
The term E commerce means to buy and sell goods and services over electronic mode or network. The use of electronic devices enhances the use of electronic network that is basically internet. This type of business occurs when both the parties are using electronic network or resources. It is way of doing business across a huge area only with a mere presence in an individual place. A person sitting his room can transact business with the whole worlds (Lim, Chen and Chen 2013). This is only possible if they are using E commerce system. There are various types of E- commerce such as business to business, business to consumer, consumer to consumer, consumer to business, business to administration, consumer to administration. The only tool that is required for this technology is internet.
It is a group of sources that helps to provide required information to the businesses who does not have an IT department of their own. Technology plays a vital role in every business in the present days. The business has both tangible and intangible benefit from the technology provided to the business. The latest technologies help the company to evolve with new strategies and ideas that helps the company to compete with strong competitors and meet the challenges in the market. The companies tend to create a better scope for themselves by using the technologies and enhance the scope for business expansion (Power, Sharda and Burstein 2015). The business is benefitted by the BTM in various ways that includes consulting and real service itself.
Data Mining in Business Intelligence
Model used for this system will be waterfall development. In water fall development model the information’s are analysed step wise and it is important to complete one step before completing another one (Al Akeel 2013). The water fall model has key factors that has to be maintained when a new strategy is implemented in a process or organization. They are as follow:
- Plan
- Analyse
- Design
- Build
- Deploy
- review
The planning includes a complete outline of the entire process that will include the each and every step that has to be taken by the organization to implement the idea. The planning will decide about all the drawbacks and how to meet them accordingly.
Analysis will include how the BI tool will be used by Australis to improve its communication with the customers and attend the feedback from them. It will help the company to get a better review about how the working mismanagement about the company and how they can make the changes and attract the customers.
Designing means to sketch the entire outline of the process that will show how to implement the plan and make the changes as per the consumer’s requirement. It is very important to design the whole process in such a manner that the reputed brand Australis creates the position that was already present earlier.
Building a complete sequence and them implementing it accordingly is important for every new innovations. The same will be done for this organization too. They will build the platform to use it and then use it.
The company will deploy the plan after completion of every single step. It will be used by the company in real life and thus the plan will be identified as a success or failure. They will bring the idea into reality and initiate in their working system.
The company will receive a review from the implementation and thus if there is any issue due to the plan they will make required changes and again place it in the market. The company will use this model for assuring that the plan is not having an adverse effect in the market thus affecting the reputation of the company in the market.
The company will follow the iterative method, if the plan is failed in the first try then they will identify the cause of failure and again start the entire process from planning after making the change and then continue the entire process with the same steps. This can be repeated for few number of times thus to improve the condition of the idea and make the best out of the plan.
- Performance: BI helps the organization to use latest tools that helps in managing the organizational behaviour and bring out new and innovative ideas. These ideas helps the organization to improve their performance level and relation with the customers in the market. BI is a latest tool that helps the organization to develop its performance standard and service quality in every way (Sionkowska et al. 2015). However, if BI is used in the business in a wrong way then it can hamper the entire performance level of the business.
- Product quality: the product quality is automatically improved if the company is using BI tools. Australis has a lack in market feedback and communication problem, however, if it is using latest BI tools to improve in these areas then it will know how and what changes are to be made by the company to create a brand image in the The product quality and standard will automatically improve for this brand in the market only by using these tools.
- Customer satisfaction: The company is lacking in the section in a higher way. The company must communicate with the customer and know about their demands in the market. The BI tools enables the company to do so and thus the company is able to satisfy the customer and improve its position in the market. The company can use tools that will keep a record how regular the customers are and what problem they are facing regarding the products (Wixom et al. 2014). If the company can identify this and then make changes and once again tally the rate of the customers to which have increased or decreased then automatically they will get an idea about the performance of the company.
- Service quality: The BI tool helps the company to improve the service and product after a feedback from the customer is received. They should make sure that the company is taking their next step according to the feedback received from the consumers. If the company is taking step according to the consumers then automatically their performance will be improved. The service will be completely dependent on the reviews the company will get from the tools used by the company. This will help them to improve their working quality (Wu et al.2014).
Benefits of ERP System in Business Intelligence
Conclusion
Thus to conclude it can be said that the study completely relates to the fact that BI is an important factor in present business generation and highly influences the entire organization and related terms to it. The BI tools are helping the business to improve their skills and create a position in the market. The study has typically discussed about a brand Australis that was facing issues regarding communication with consumer and from replying to the consumers through internet. The issues faced by the company was discussed, the relevant tools the company might use to meet the problem was also discussed. The study has mentioned a desired model that might be followed by the company to improve its condition. The study has also discussed about the privilege a company will get if they use the BI tools in the organization.
The mentioned company can be recommended to use the tool in a way that will help them to calculate the customer feedback and the reviews got from the customers. They can use the tool to record how many customers are joining the group and how many are leaving. They can scrutinize the reason for them to leave and then take necessary steps against that. It is believed that if the company tries to do the mentioned steps then they will surely succeed in the market. The company will be assured a better outcome if they are using these tools to improve their condition in the market.
References:
Al Akeel, K., 2013. Empirical investigation of water pollution control through use of Phragmites australis(Doctoral dissertation, Brunel University School of Engineering and Design PhD Theses).
Al-ma, M.A., 2013. The role of business intelligence tools in decision making process. International Journal of Computer Applications, 73(13).
Chang, V., 2014. The business intelligence as a service in the cloud. Future Generation Computer Systems, 37, pp.512-534.
I??K, Ö., Jones, M.C. and Sidorova, A., 2013. Business intelligence success: The roles of BI capabilities and decision environments. Information & Management, 50(1), pp.13-23.
Kasemsap, K., 2015. The role of data mining for business intelligence in knowledge management. Integration of data mining in business intelligence systems, pp.12-33.
Kimball, R., Ross, M., Mundy, J. and Thornthwaite, W., 2015. The kimball group reader: Relentlessly practical tools for data warehousing and business intelligence remastered collection. John Wiley & Sons.
Lim, E.P., Chen, H. and Chen, G., 2013. Business intelligence and analytics: Research directions. ACM Transactions on Management Information Systems (TMIS), 3(4), p.17.
Power, D.J., Sharda, R. and Burstein, F., 2015. Decision support systems. John Wiley & Sons, Ltd.
Rabe, T.E. and Dempsey, J.H., Procter and Gamble Co, 2015. Semi-permanent cosmetic concealer. U.S. Patent 9,216,145.
Sauter, V.L., 2014. Decision support systems for business intelligence. John Wiley & Sons.
Sharda, R., Delen, D. and Turban, E., 2013. Business intelligence: a managerial perspective on analytics. Prentice Hall Press.
Sionkowska, A., Koz?owska, J., Skorupska, M. and Michalska, M., 2015. Isolation and characterization of collagen from the skin of Brama australis. International journal of biological macromolecules, 80, pp.605-609.
Wixom, B., Ariyachandra, T., Douglas, D.E., Goul, M., Gupta, B., Iyer, L.S., Kulkarni, U.R., Mooney, J.G., Phillips-Wren, G.E. and Turetken, O., 2014. The current state of business intelligence in academia: The arrival of big data. CAIS, 34, p.1.
Wu, D.D., Chen, S.H. and Olson, D.L., 2014. Business intelligence in risk management: Some recent progresses. Information Sciences, 256, pp.1-7.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
