Overview of Amaysim
Founded in 2010, Amaysim deals with the provision of mobile plans, internet, energy and technology to the customers. It is a public company, which operates under technology industry. As per the annual report of 2017, the annual revenue of the company is 212.6 million dollars. The net income is A$ 59.5 million. The major drive behind this is the hard efforts of 130 million skilled and efficient employees (Amaysim.com.au, 2018).
The business model of Amaysim Company can be deconstructed through the means of the business model, which consists of the following aspects:
The company operates as a Mobile Virtual Network Operator on a 4G network. As a matter of specification, mention can be made of the mobile plans, which only has the provision of SIM. Amaysim also deals in the provision of home internet. This is through the expansion into the broadband service and acquiring the assistance of the National Broadband Network provider. In case of the energy, online marketing is used for extending the services to the households. The company got enlisted in ASX, under the code of AYS in July 2015 (Amaysim.com.au, 2018).
Mobile phones and tablets have been introduced for catering to the needs, demands and requirements of Gen Y. Along with this, mention can be made of the wearables and accessories like audio and video games. Therefore, technology is the main resource, which helps the staffs in the production of the devices.
Key partners of Amaysim are Samsung and Apple, from whom the company acquires the devices.
The mobile plans cost $10 million. Premium cost structure is followed in the services of Amaysim. The premium customers have additional credit to their accounts and for the postpaid customers, there is a provision of checking the premium services, which has been added to the monthly bill of the customers. For setting the prices of the services, the spending power of the customers is taken into consideration (Amaysim.com.au, 2018).
Discounts, schemes and offers are the cornerstone towards enhancing the sales revenue and profit margin of the business. Reference can be made of the mobile plan, which includes the facilities of unlimited talking and texting within Australia. Along with this, the plan includes 1GB data for 28 days. Mention can be made of the discounts on the payment of electricity bills and supply charges. Before introducing the schemes, discounts and offers, the staffs consider the financial condition. Inadequate resources need the sponsorships and partnerships (Günzel & Holm, 2013).
Key Aspects of the Amaysim Business Model
The company undertakes market segment exercise before identifying the target audience. This is in terms of gaining an insight into the specific needs, demands and requirements of the clients and the customers. As the present generation is tech savvy, the staffs focus on the people, who are well aware with the mobile specifications. In terms of the energy services, the staffs target the housewives, as they spend most of the times in the home.
Social media is the medium, through which the staffs attempt to maintain the stability in the relationship with the customers. Contest on the social media and prizes for the winners helps the staffs in achieving loyalty, trust and dependence from the customers (Joyce & Paquin, 2016).
The provision of activation of the SIM helps the customers in averting the hassles of availing the services. This reflects the conscious approach towards fulfilling the needs, demands and requirements of the customers. Herein lays the appropriateness of the search, “Find Your Perfect Plan”. Freedom to switch over the plans reflect the liberal approach towards the customers. The company adheres to the IT legislations for safeguarding the customers from the instances of cybercrimes. This compliance aligns with the values of transparency, honesty and integrity (Amaysim.com.au, 2018).
Social media is the keystone towards increasing the trafficking of the audience towards the brand image. Within this, mention can be made of the social networking sites like Facebook, Twitter, Instragram and YouTube. Uploading the images and information of the newly launched plans on the social networking sites improves the relationship with the customers.
Technology is the medium through which the staffs inform the customers about the latest trends. Option of “contact” helps the staffs to gain awareness about the specific tastes and preferences of the customers. Regular tracking of the customer feedbacks improves the customer relationship for the brand, assisting in conducting the market segment (Trimi & Berbegal, 2012). Indulging in partnership with brands like Apple, Google and Samsung helps Amaysim company staffs in acquiring high quality technologies. This partnership is assistance towards preparation of the budgets in an efficient and effective manner. Along with this, the partnership proves beneficial in enriching the stock of resources, which is essential for upgrading the standards and quality of the business activities.
The company offers the customers with the opportunity to gain their knowledge on the latest technologies. Technological training is provided to the employees, which proves beneficial in reaching to the expectations of the clients. Contracts, deals and transactions between the company and the brands reflects the transparency, which is needed for the achievement of loyalty, trust and dependence from the stakeholders and shareholders (Joyce & Paquin, 2016). This transparency aligns with the Code of Ethics, which is vital in terms of averting the illegal scandals. Mention can be made of the manuals, which Amaysim uploaded for informing the customers about reducing energy. One of the striking references is that of the movie downloads, which can be made from Netflix and Stan. Energy control manuals can also be referred, which has brought significant changes in the electricity consumption. Manuals regarding the management of bills in the sharehouse has improvised the relationship with the stakeholders and shareholders (Amaysim.com.au, 2018).
Pricing Strategies of Amaysim
Non-complaince to the IT legislations would aggravate the risk levels of cybercrimes. This would result in the loss of personal data of the customers. At the time of payment, it would be a problem, if there is an absence of software dealing with secured payment options. This reflects the fraudulent activities, which degrades the reputation of the company. False promises regarding the plans acts as a breach of contract, which degrades the stability in the relationship with the customers. This issue compels the staffs to receive complains from the customers regarding the provision of poor services. Inability to get access to the plans is also a risk for the customers in terms of demography. However, network issue can also be a risk, if it does not reach to the location of the customers. This deprives the customers of the effective technological and mobile service (Günzel & Holm, 2013).
Strategic planning is an important recommendation for Amaysim Company. This planning would alter the current business scenario. Stakeholders need to be involved in the planning process for evaluating the effectiveness, appropriateness and feasibility. Group discussions would be effective in terms of gaining an insight into the specific tastes and preferences of the customers. Social media is one of the effective tools, which would help the staffs in increasing the trafficking of the audience towards the brand image. Uploading the news of the plans on Facebook, Twitter, Instagram and YouTube would help the staffs in expanding the scope and arena of the business.
Training is essential in terms of enhancing the preconceived skills, expertise and knowledge of the staffs. Inclusion of technology in the training courses would be effective towards making the staffs aware of the latest technologies, which the customers are preferring. Hiring technology experts would be fruitful in terms of providing the appropriate information to the employees. Post training tests would make the managers aware of the capability of the staffs to make practical application of the learnt skills into the workplace operations.
Market research needs to be conducted for seeking the prospective technologies. Within this, mention can be made of the GPRS, which would ensure the reach of the networks to the close proximity of the customers. Tests woud be effective in terms of averting the failures and malfunctions before launching the devices to the customers.
Conclusion
The assignment proves successful in providing an insight into the business dynamics of Amaysim Company. The unlimited plans prove effective in providing lucrative telecommunication facilities to the customers. Within this, financial risk assessments play an important role in gaining trust, dependence and loyalty of the customers. Using security software and cookies helps in assuring the customers of safe payment process for their investments. Contests are an agent in terms of increasing the trafficking of the audience towards the brand image. Training to the employees prove effective towards altering the current business scenario. Tracking the employee performance helps in estimating the progress, which is beneficial towards securing the market position within the competitive ambience.
References
Amaysim.com.au (2018), About us, Retrieved 2nd August 2018 from https://www.amaysim.com.au/
Günzel, F., & Holm, A. B. (2013). One size does not fit all—understanding the front-end and back-end of business model innovation. International Journal of Innovation Management, 17(01), 1340002.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Trimi, S., & Berbegal-Mirabent, J. (2012). Business model innovation in entrepreneurship. International Entrepreneurship and Management Journal, 8(4), 449-465.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
