A. Write a summary of Dell’s distribution strategy over the years.
B. Answer the following questions:
· Is dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell’s products and target markets?
· How does Dell’s preference for direct channels affect its decisions about physical distribution?
· What issues in channel conflict might arise from Dell’s current distribution arrangement?
C. In your opinion, write recommendations to improve Dell’s distribution strategy worldwide.
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