Business Background
Discuss about the Information Systems for Services Industries and Online Shopping Store Website Plan Report.
Internet service is referred to as one of the most fertile grounds through which any business developer can build effective platform for selling their desired products to the consumers. This incident basically took place due to the consumer base is potentially in order of Millions of aspect buyers who are not restricted by the physical location. The main problems that the business owners are facing while setting up the business online stores is that at the initiation it can appear very frightening while the businesses are facing with the prospect for adding the Ecommerce functionalities that are requiring into their website.
For this specific report the business concept that has been nominated is the design of an online hotel booking system for “Destiny hotel”. The name of the website that the travel agency will design termed as www.destinyhotel.com. The website will be designed in WordPress. The background of the business along with the business goals, marketing plan, competitive website analysis, target audience and user environment, content of the website, a template design and marketing techniques are developed in this report. It is expected that with the successful implementation of website the consumers will be able to book for their hotels and other tourism specification combo with a reasonable budget range.
“Destiny hotels” is a tourism agency which offers hotel booking facilities in different location all over Australia to the interested consumers. “Destiny hotels” is headquartered in “New South Wales” and it offers services all over Australia and New Zealand as well. Currently, for booking any desired hotels, the interested consumers have to visit to their head office. However, due to the increasing number of consumers it has become little difficult for the company to deal with such huge consumers face to face. With the development of such website the consumers can directly search for their desired hotels and book accordingly. As the company currently uses the concept of manual booking system thus the clients have to visit the office from 12:00PM to 5 PM to book for the hotels. The website will offer an automated booking system and also allow the customers to book for their desired location hotels regardless of time.
The main goal of online website of “Destiny Hotels” is to deliver a user friendly dashboard to the consumers which can be easily handled by the consumers. It will also offer 27X7 hours services to the consumers. Moreover, the company is expected will deliver potential visitors for booking a room anytime they are willing to. The rate of the sales will also increase a lot due to no such time limitation of working hours. Not only this but also the total number of hotel bookings will also increase a lot.
Website Goals
Many competitor website analysis tools are available in the markets that are widely used by the business organizations. The competitors can be goldmine of data that can alert every perspectives of the marketing and rocket the traffic of the websites. Fr this specific website the competitor analysis tool that will be used is Similar Web. With the help of this tool the channels which are driving the traffic of the competition can be identified along with stats, traffic distribution, top organic as well s paid search keywords, top advertising networks and interest of the audience.
For this specific website of online hotel booking system the target consumers are the active internet users, business working men and women belongs to (20 and 50) age group etc. As the company offers different kinds of hotel such as premium, deluxe, super deluxe, normal thus almost everyone almost allowed to book for their desired hotel rooms with a reasonable price range.
Destiny Hotel is willing to create their automated website and the website must be designed is such a way so that it can be handled by the clients very easily. Though, after the success of the website a mobile app is also expected to be designed further. The website will be operated by both PCs and wireless devices regardless of their location and time. The android, i-phone user all are allowed to use this website for their personal purpose. The web browsers that the users will prefer to use are chrome, Mozilla Firefox.
For both of these browsers the viewers will be able to access the online website. In order to work on WordPress site, it has been recommended to install local WordPress. The payment processing approach of the website is also needed to be secured and the payment approaches recommended include net banking payment, Paytm, PayPal. The clients have to book for their hotels partially or fully. If full booking seems to be difficult then with a half payment they have to book. And arriving to the hotel they have to pay the rest of the amount.
Using the website the customers who are basically avoiding the traditional hotel booking system cab search for their dream location compare many hotels their room rents simultaneously and can choose the most reasonable and best one from their end. Basically, it is an online the booking system and in case of online booking it offers combo booking also. The booking system offer only hotel room booking, a combo of hotel room with the breakfast booking, a combo of Hotel room+ breakfast+ travelling. The Destiny hotel website shows different hotels and thus, the willing visitors can compare all the hotel’s accommodation and rent details simultaneously. The users have options to chat, comments, payment with their banking details. The securities of the users are another concern to the business owners, thus high security mechanisms will be approached to the website content.
Competitor Website Analysis
The entire content of the “destiny hotel” is broken up into six different sections that are comprises of business information, description of the hotels (new Zealand and Australia), type of the hotels (deluxe, super deluxe, premium, normal etc), pricing detail, contact details and transaction. The home page will contain the about us which shows the details of the services that are actually offered by the destiny hotel business.
For designing this website the development tools that will be used are WordPress, Photoshop CS for editing the images, for online transaction PayPal, Paytm. In order to grab the attraction of the customers the other features that will be added to the system include YouTube plugins for showing videos, Dynamic Google maps to show the location of the hotels. There is a mailing widget and the connected consumers who are willing to get notifications will get to know all the new updated information about the website and their contents.
The website will be a three level project containing a home page, hotels images, and accommodation details and pricing details as well. It is necessary for the business company to connect all the pages together. There is another feedback section where the users can ask for their comments as well.
The details design details of the website:
Home page: The home page is comprises of contact details, about us and hotel details. As soon as the users will select their location they will be able to track the details of the hotels along with their accommodations and rent price.
Hotel booking page: In this page the users can book for their hotel rooms whenever required within the geographical boundary of New Zealand and Australia.
Payment page: In this page the online payment options is available where the customers can book through net banking and debit card and credit cards.
The website will be owned by the business administrator and the details of the Bookings will be owned by the Data Base Administrators. There will be high security as during the online payment time the users have to input to their financial and banking details. The template width, banner logo height width, image height and width will be respectively 1360/780, 50/50, 72/60 and 100/100 in pixel.
In order to promote the website of destiny hotels business, the marketing technique that will be mostly used is the social media platform. The social media platforms such as Facebook, online advertisements these platforms will be used by the business company to make the viewers familiars with this service. In addition to this television, advertisement, banners, newspaper advertisements will also be used n terms of 4ps marketing technique. The marketing strategy that will be designed for this business is ”Mass marketing”
References
Agag, G., & El-Masry, A. A. (2016). Understanding the determinants of hotel booking intentions and moderating role of habit. International Journal of Hospitality Management, 54, 52-67.
David, M. (2015). WordPress Search Engine Optimization. Packt Publishing Ltd.
De Pelsmacker, P., van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47-55.
Frank, R., & Wagner, L. (2018). Understanding the Importance of FERPA & Data Protection in Higher Education. An Application: Website at La Salle University.
Kim, S. Y., Kim, J. U., & Park, S. C. (2017). The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention. Sustainability, 9(12), 2262.
Nackerud, S., & McCready, K. (2016). Beyond PDF: Using WordPress to Create Dynamic, Multimedia Library Publications.
Usman, M., & Davidson, J. (2016). How to Make a Free Website. Mendon Cottage Books.
Zhao, X., Wang, L., Guo, X., & Law, R. (2015). The influence of online reviews to online hotel booking intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343-1364.
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