Developing A Business Plan For A Barbecue Restaurant And Online Retail Shop

Market Opportunity

By analyzing business opportunities that are available in America, I came to a conclusion in coming up with a Barbecue restaurant. (Coker, 2014) This is because, there is a high demand for barbecue-style cuisine and dishes, and the business requires minimal capital and few formalities to start and run while its return is high. The enterprise will be a partnership between the barbecue restaurant and online retail shop which is owned by two brothers who live in America. The business will be located in South America. Both the two brothers and I will be the owner of the enterprise everyone will play a role according to the experience one has in the field. I have a 5years experience in the field of food and snack business, and I have worked with Allen and Son B-QUE restaurant, while the two brothers have a 6-year experience in online retail. Online retail will help the enterprise to grow, serve its customers to satisfaction by creating a platform that allows customers to purchase goods online. We are targeting to start the business by the end of this November because the festive season is approaching which is the peak period of the business. (Epstein, 2018) The two brothers have accomplished a lot in the field of online retail hence making them too useful in the business. We target both children and adults, especially in the household market. Our competitors do not offer online retail services nor door to door delivery. Hence this will be our major advantage over our competitors. The strategy that will be employed to venture into the market will be, the creation of the online platform, walking door to door giving out free gifts that create awareness of the business and services we offer and use of local media to create awareness of the product. We also need to employ personnel who have experience in that field and are a good verse to the market of that area. (Carolan, 2018) The main business goal is to make sure that we expand the business by producing high-quality products that will lead to the satisfaction of the customer. For this objective to be reached it will need hard work, commitment, and goal oriented personnel. For this business to start and run efficiently, it will need a starting capital of 60000$. The capital will be used to purchase assets needed in the business and raw materials required to produce food and snacks. The business will be able to yield 1000$ per month.

WHS and responsibility

Duties for WHS are legislated in the Work Health and Safety Act (WHS) 2011. (Burns, 2016) The Act details the duties of anyone who is planning for a business. It also includes workers suppliers of the business and manufacturers. (Coker, 2014) The following principle applies to all duties in the WHS Act 2011. first, duty is not transferable secondly a person may have more than one duty thirdly more than one person can have the same duty and lastly risks are managed to ensure they are eliminated, so far as is reasonably practicable. (Epstein, 2018) hence according I came with the following plan.

Business Objectives

SOURCES OF FINANCE

From my previous business, I had saved 40000$. Hence I will withdraw the money add up with the capital from that of the two American brothers that are 30000$ and start the enterprise. The capital required will be able to be split into different sectors for efficient production

Business objective

1. To be profitable
2. The increase of productivity to cater for all our customers

• Increase efficient of customer services for their full satisfaction

1. Maintain a gradual growth and sustain the growth
2. Expand the business market even in other states
3. Maintain employee retention

• And lastly, promote healthy products

Business details

The business will be located in America at Melbourne Victoria, the main aim of the business is to produce quality beef, chicken, turkey, bacon, pork, fish and corn. (Coker, 2014) The business will require twenty workers; this is Human Resources Manager, Merchandise Manager, Restaurant Manager, Chefs/Cooks, Sales and Marketing Officer/Sales Girls, and Sales Boys, Accounting Clerk and Cleaners who will be partitioned into different departments. Four workers will be working in the customer service department, five workers will be working in the production sector that is in the bakery and in the kitchen, three workers to work at online retail sector where they will be receiving online order and making sure the orders are delivered in time, for door to door delivery and distribution will be done by three workers, that is one driver and two personnel to carry and deliver the packages. There will be three other workers who will be selling the products at the restaurant. Lastly, the two other workers will work across in supervising the other workers and maintain an excellent management strategy that will lead to the achievement of the stated goal. The business will deal with both cash, credit cards, and the debit card also e-money will be allowed for the online workers. The purpose of the business is to provide a sustainable market for the products, enhance quality production for the satisfaction of the customers, provide products that are safe for consumption and lastly yield a profit for stakeholders.

My focus is to register the business by the end of November due to the coming festival season. The business will be registered with accordance American department of health and business permits. I will obtain the business license from the local America authority. For the business to run smoothly, there will be need of obtaining Certificate of incorporation, Business license, food/health certificate business plan and lastly online term of use.  (Carolan, 2018) This certificates will be of importance to anyone who wants to start and business in America. This will need the business to hire a food safety supervisor which is the requirement by the federal state when opening a business that deals with food. A registered business number (RN) issued by the Federal Trade Commission (FTC) will be required to start the business. The number is used by the Federal state to control and get in touch with the business in America. The business will be named LICIOUS restaurant and will be registered as a partnership business.

` The company will be located at Melbourne Victoria; the restaurant will cover about 10 by 10-meter square. Hence there will be a need of hiring a premise that has the space that I require. The business will be situated near the market area and the busy street. This will provide a wide range of the market. The enterprise that I found when researching it cost about 10$ per month, the owner receives rent monthly without fail.

Financial Analysis

Key personnel

The organization to start and run efficiently it needs a minimum staff of 20 personnel who are given different role as seen earlier to operate the business. The staff is required to operate the business with the highest standards that are required. The recruitment for workers will take place in two weeks’ time. (Epstein, 2018) after recruitment of the twenty employees, there will be a need to train workers on how to handle customers and implement sustainable excellence management in order to achieve the stated goals. For those working at the kitchen must have been gone through hospitality and chef colleges and attained a certificate in it with an experience of not less than three years. While for the waiter they need to have gone through a hospitality course and attain the certificate.

Products and services table

The above table describes the products the enterprise will be offering, but the menu of all combination of the product will be available in the restaurant and in the online platform. The strategy to sell the above product is through the creation of awareness of the product, offering free delivery to the near customers and use the local media to market our products. The company will be able to maintain its growth by offering quality services and products that meet the needs of the customers

Risk management

SWOT Analysis Worksheet

For the above risk to be avoided there is need to come up with a business strategy that will be able to overcome the risk these are, producing unique and quality product in order to compete fairly with competitors, analyzing the economy and moving with the new trends to avoid economic risk. (Coker, 2014) Maintain excellence business management to avoid operation risk and lastly to market the products and increase sale to avoid loss risks.

The enterprise will mostly focus on the production of fast-moving food and snacks that can be parked and transported easily; there will be a need for purchasing equipment as shown on the table below

The business will be operating for twelve hours a day whereby the employee will be expected to report at work as early as 7;00 am in the morning, this will help in curbing production delays that are caused by lateness. (Carolan, 2018) The business will be closing at 6:00 pm in the evening but the product will be always available in the online platform to be delivered on the next day. There will be a book to be signed by employees as they report and leave the enterprise.

Financial information

The major objective of the business is to maximize profit by maximizing sales, as one of the business managers am targeting to get a sale of 20000$ after every month, by maintaining such a sale as an enterprise we will be able to meet our financial operation cost and yield profit for the shareholders. (Burns, 2016) The business starts up capital will first come from our local contribution, for expansion of the business it will need seeing of financial loan from financial institution and banks. In my assumption, I assume that on peak period like the season we are approaching we will be able to increase our sales in order to cover for the periods when the business is down in terms of sales. Maintaining customers contact is one of the measures that we will use to make sure even in the down period we are able to communicate with our customers and persuade them to purchase our products

Beef man balance sheet

Assets = total liability+ capital   , 6000= 0+60000

Cash flow table

Current period Cash outflow

Year 1 60000$

Year2 50000%

Year3 30000%

Year 4 0%

By a period of four years, the company will be able to return the capital that was invested in the company that is 60000$.The plan for the workers’ salary for the first 3 months.

Profit and loss forecast table

Breakeven- analysis table

References

Burns, P. a. D. J. e., ‘Small business and entrepreneurship’  (Macmillan International Higher Education press 2^nd edn 2006)

Carolan, M., ‘The Food Sharing Revolution’ (Island Press 8^th edn 2018).

Coker, C. ‘Globalisation and Insecurity in the Twenty-first Century’ (Routledge 2014)

Epstein, M.  ‘Best practices in managing and measuring corporate social, environmental and economic impacts’ (Routledge 2018).

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