Creative Ideas to market the destination
The primary purpose of the paper is to focus on the innovative ideas in tourism marketing about various destinations. Such plans can be implemented by the entrepreneurs in their marketing processes to get good outcomes. There are few useful innovation and entrepreneurship stratifies within tourism as well as hospitality which will be analyzed throughout the paper. The paper will provide ten creative ideas that will focus on various marketing processes for targeting destinations to attract a large number of customers. The right watch product is selected to target the market areas, and the paper reflects qualitative methodology which will describe the method used for this research concerning the tourism and hospitality industry. The findings will help in formulating the practical suggestions that will facilitate the overall growth of the firm throughout the competitive market areas.
Creative Ideas to market the destination
Creating a plan for tourism marketing is the significant factor that can be done for internet marketing (Altinay, Daniele, & Waligo, 2015). The most successful entrepreneurs, as well as agencies, refers to one who has a specific plan to implement in their marketing actions. The tourism marketing strategy helps the entrepreneurs to process the plan step-by-step. The ten creative ideas that an entrepreneur could potentially develop and take it to market are as follows:
- The right cup
- Fit jacket
- Sunglasses
- Pack bag
- Shoes
- Hair Comb
- The right watch
- Hot and cold water store
- Power bank and location information provider
- Innovative camera
The right Watch
Each of these ideas offers various features, and from here one product is selected as “the right watch” which will help in delivering full potential benefits to the people at various destinations. It will help in evaluating the change in the health of the tourists (Hassan, & Rahimi, 2016). It is important to monitor the health of people while visiting various destinations as these will help in enhancing the tourism experience to the fullest. On the other hand, it has been seen that many times people suffer from adverse health while visiting different places and this needs to be monitored, and suggestions should be provided in order to enhance their overall health conditions, and this can be done with the use of this device (Horng, Tsai, & Chung, 2016).
The primary features of this watch will be to tell regarding the health of each of the individual using it, and it will provide notifications regarding abnormal changes in the health. Secondly, it will also give suggestions on what are the food that can be eaten as per the health is concerned and is available to that place. Moreover, it is also useful for checking up of blood pressure levels and sugar level for the interested person using it. One of the most suitable benefits is that it offers real value to everyone as it is friendly and can be used easily with some basic guidelines that will be provided with the help of guide paper supplied within the box of this product.
Competitive advantage of this product
No such health monitoring devices are available that can offer health improvement suggestions by food availability around that particular place. Finding of the suitable food products that are available at the place of a visit will help in improving their overall effectiveness and health condition of the concerned tourists (Horng, Tsai, Yang, & Liu, 2016). The features embedded in the product offer uniqueness which attract a large number of people towards it and its primary focus is to enhance the health conditions of the people that change as per the situation and use of various food habits. Moreover, one of the competitive advantages of this product is that it will provide suggestions according three phases of the eating time, such as at breakfast, lunch, and dinner.
The right Watch
Also, these suggestions will be completely based on the food products which are available at the place changes and this device will work by using the satellite and GPS system (Kandampully, Bilgihan, & Zhang, 2016). The change in the location will be monitored by using the GPS system effectively. One of the significant advantages of this product is that it will offer in evaluating the reliability of the users by providing battery backup for two full days that is of 48 hours of contact charge. There will a type C pin charger available which can also be charged with the help of a power bank and at any instance of the tour (Laeis, & Lemke, 2016).
There are different health tracking products available in the market, but this will help in improving the health by providing proper and suitable suggestions of the products that are available nearby the exact location of the user. This feature will significantly improve the overall reliability of the users and will attract more people towards it.
Methodology
The method used to research the innovation and entrepreneurship in tourism and hospitality is the qualitative method. The research is used to give the detailed information regarding the innovation in tourism and hospitality as well as entrepreneurship in tourism and hospitality. The study is also done to know new creative ideas for tourism marketing (Tsai, Horng, Liu, & Hu, 2015). The data will be gathered with the help of secondary data source through various website and suggestions of different tourists.
The method used in the device will be based on satellite search and GPS system which will help in providing the exact location and will also offer suggestions regarding the health improvement (Zach, 2016).
Conclusion
The primary objective of the paper is to bring new creative ideas that can be used by the entrepreneurs for tourism marketing. Therefore the paper provided ten creative ideas for tourism marketing. The article also focused on giving detailed knowledge about innovation and entrepreneurship in tourism and hospitality. It effectively highlighted and analyzed all the innovative ideas that can be used by the entrepreneurs to improve their business strategy in the market. One of the selected product was “The Right Watch” that helps in monitoring the correct health of the people and will use suggestions regarding food products that will be helpful in keeping the person fit. The paper effectively concludes the fact that the hospitality and the tourism industries refer to multiple sectors that provide numerous opportunities for the development of small trade.
References
Altinay, L., Daniele, R., & Waligo, V. (2015). Social entrepreneurship in tourism. In The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015 (pp. 453-461). Washington State University.
Hassan, A., & Rahimi, R. (2016). Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing. In Global dynamics in travel, tourism, and hospitality (pp. 130-147). IGI Global.
Horng, J. S., Tsai, C. Y., & Chung, Y. C. (2016). Measuring practitioners’ creativity in the Taiwanese tourism and hospitality industry. Thinking Skills and Creativity, 19, 269-278.
Horng, J. S., Tsai, C. Y., Yang, T. C., & Liu, C. H. (2016). Exploring the relationship between proactive personality, work environment, and employee creativity among tourism and hospitality employees. International Journal of Hospitality Management, 54, 25-34.
Kandampully, J., Bilgihan, A., & Zhang, T. C. (2016). Developing a people-technology hybrids model to unleash innovation and creativity: The new hospitality frontier. Journal of Hospitality and Tourism Management, 29, 154-164.
Laeis, G. C., & Lemke, S. (2016). Social entrepreneurship in tourism: Applying sustainable livelihoods approaches. International Journal of Contemporary Hospitality Management, 28(6), 1076-1093.
Tsai, C. Y., Horng, J. S., Liu, C. H., & Hu, D. C. (2015). Work environment and atmosphere: The role of organizational support in the creativity performance of tourism and hospitality organizations. International Journal of Hospitality Management, 46, 26-35.
Zach, F. (2016). Collaboration for innovation in tourism organizations: leadership support, innovation formality, and communication. Journal of Hospitality & Tourism Research, 40(3), 271-290.
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