Australian Heritage Tourism
Issues of sustainable tourism
Both of the paper shares same idea of developing strategies to mitigate the issues related to sustainable tourism in order to make the experience more creative for the visitors (Ali, Ryu and Hussain 2016). The purpose of these discussions is also to provide an insight of the concept of sustainable tourism and how it has been operated to make beneficial changes. The first paper reflects a key understanding of the heritage tourism in Australia because the heritage tourism in Australia has become one of the largest tourism sectors around the world. As a matter of fact, more than 50% of the visitors come Australia and their main attraction is related to the heritage sites (Nationaltrust.org.au. 2018). In this regard, it can be argued that the cultural and heritage segments in Australia have been increased in a rapid pace from 7.5% and 11.2% within the last four years. In fact, as per the government report among the international visitors 33.9% are associated with the heritage activities (Bramwell 2015). In this regard, the Australian government sets some targets to develop the heritage tourism coupled with the aspects of sustainability. As far as the vision-national trust of Australia, the Australian government is dedicated to conserve the heritage sites by increasing the popularity of the tourist spots and assimilate it with the notion of sustainable tourism. On the other hand, the paper, Eurobodalla Shire, consists of detail and structured presentation of issues and opportunities yet another one does not mention more than one challenge while implementing tourism development strategies. With the help of the discussion on Eurobodalla Shire, the following issues and opportunities have been identified (Bramwell 2015).
- Diversifying lands of rural areas can be economically profitable as those can be used for both tourism and agricultural purposes (Metrass Mendes 2014). The challenge is to sustain simultaneously without involving into any conflict. Both the papers have mentioned this similar issue, which has been confronted.
- Maintenance of waterways is important to increase the acceptance of a particular tourist location as it enables both the natives and the visitors to access the water supply.
- By maintaining Shire’s heritage government can increase tourism opportunities for the rural areas.
The rural tourism industry will face difficulties if one of these sectors are not addressed seriously. A consistent system of monitoring the scenario should be adopted because tourism influences the economy of the country on a huge scale.
Structure analysis based on policy planning cycle
Considering the policy planning cycle as a parameter, this report is going to evaluate the structural gaps of these two discussion papers. According to the guideline of policy planning cycle, as described in Hannam, Butler and Paris(2014), discussion paperson strategy development should analyse the issues and opportunities first to understand the requirement of the project. After recognising the scopes, the governing body have to identify the objectives which are needed to be fulfilled. The selection of best option to accomplish the objective is a crucial part to do, though after that a draft of the entire plan should be included. The changes will happen if the strategies are effective enough and can be implemented according to the plan. Right implementation is the final stage of the planning. A successful planning always delivers positive outcome.
However, if the structure of above mentioned tourism discussion papers have been evaluated with the reference of Project planning cycle, there are some issues that are identified while analysing the article on Australian heritage tourism. It can be argued that this paper only dealt with the government responsibilities and initiatives in order to maintain a sustainable tourism practice. The paper is presented in an attractive way with the pictures of the actual tourist location, yet as far as the structure is concerned it did not follow the ideal flowchart of planning cycle rather has summed it up with the help of some key points. Although, more or less every point has been addressed there yet the discussion does not carry critical weightage as much as another one. On the contrary, the discussion report on Eurobodalla Shire is well written. Entire draft of the paper has been structured and satisfied all the aspects of project planning cycle.
Eurobodalla Shire
Utility of the content: a stakeholder’s perspective
As far as the stakeholders in the sustainable tourism are concerned, there are different stakeholders with their separate interests. However, every stakeholder is entitled to express concern about the sustainable tourism. In this context, the visitors or the tourists are considered to be one of the major stakeholders. In fact, the entire tourism industry has been developed with the presence of enough number of tourists. Therefore, it is important for the visitors to take responsibilities in order to maintain sustainable tourism. In this regard, the role of the government plays a major role. The concern over sustainable tourism leads the government to enact legislations in order to protect the environment and at the same time retain the tourism industry. Moreover, the local communities are also responsible to develop a practice of sustainable tourism. Creating a friendly interaction with the tourists and having a clear perception about the environmental sustainability help to foster sustainable tourism. The local, regional and international tourism agencies must possess the same approach in order to maintain sustainable development. It is their responsibility to provide the tourists about the importance of sustainable tourism and the government regulations in order to maintain it.
A comparison of two discussion reports
- As far as the structure of the report on Eurobodalla Shire is concerned, it consists of all the adequate information, which is required to implement the strategies and make effective changes to the industry. On the other hand, the article on national heritage tourism only dealt with the government initiatives. There is no mention of the non-government measures to retain the sustainable tourism.
- Maintains the structure of policy planning cycle mostly was the key aspect that the Eurobodalla Shire was focused upon. On the other hand, the national heritage tourism article did not depict a clear understanding with the help of the charts and diagrams.
- In the article regarding Eurobodalla Shire, Stakeholders can gain better perspective by reading this. The description includes sub headings and bullet points which are helpful for the audience to identify their concern quicker than the other whereas the article on Australian heritage sites failed to deliver a clear picture of the overall understanding regarding the policies of sustainable tourism.
Self-reflection
A detail critical analysis of above-mentioned discussion reports of tourism development have succeed on their purpose of providing an insight of how a development discussion report can be written in order to plan and implement real strategies. As an independent sustainable tourism planning expert, these two reports works as a tutorial guide for me to develop an understanding of the different approaches. Effective planning of the strategies evaluating the environment is the necessity to execute before heading towards the project. Success comes with proper planning. The report also introduces me with the framework of planning cycle, which is a new learning outcome for myself (Tan, Kung and Luh 2013). It can be expected that in future these lessons will guide me to attain professional goals regarding the development of tourism plan acknowledging the nature of the environment. The perception not only will allow me to apply this knowledge in the areas of land management for tourism purposes but also assist me to write successful tourism discussion paper as a guideline in future.
Conclusion
The central theme of this report revolves around comparison of two tourism discussion papers, whether those have been written maintaining the proper curriculum of policy planning cycle or not. It has been derived from the evaluation that one of these papers dealing with National Heritage Tourism planning report is less capable of providing insight than the other one. Although, it is visually attractive yet targeted audiences can face little difficulty while searching for required information due to its random structure. On the other hand, the report concerning tourism development of the rural territories of Eurobodalla Shire consists of well-organised adequate information, which is found to be more helpful for new independent travel planning expert. This report has helped to address the gaps as well as effective lessons have been generated. An understanding has been developed that in order to implement strategies for operating a development process, an outline of policy planning carries immense significance.
The purpose of this report is to compare two tourism discussion papers, which are National Tourism Heritage and (Wray 2013) respectively. Both of the papers deal with tourism strategies of Australian sustainable tourism. The first one exposes the readers to the conception of sustainable tourism in the context of the national heritage tourism in Australia. In this context, the article describes about the global popularity of the Australian heritage tourism and in this regard it is important to maintain sustainability in the course of the tourism. The increasing demand for visiting heritage sites in Australia facilitates more relevance in the discussion. The second discussion paper shares a detail overview of rural tourism starting from its concept, an elaborate report of the area it is concentrating on, and to the issues related to implementation of strategies and what should be done in order to mitigate the issues of sustainable tourism. The report is going to evaluate those papers keeping the parameter of policy planning cycle in mind at first and then along with that a comparison will be presented (Jeffers 2013).Towards the end, there will be a brief guideline to develop sustainable tourism discussion report in a reflective pattern.
References:
Ali, F., Ryu, K. and Hussain, K., 2016. Influence of experiences on memories, satisfaction and behavioral intentions: A study of creative tourism. Journal of Travel & Tourism Marketing, 33(1), pp.85-100.
Bramwell, B., 2015. Theoretical activity in sustainable tourism research. Annals of Tourism Research, 54, pp.204-218.
Hannam, K., Butler, G. and Paris, C.M., 2014. Developments and key issues in tourism mobilities. Annals of Tourism Research, 44, pp.171-185.
Harms, H., Memili, E. and Steeger, J., 2015. Expert insights on the determinants of cooperation in family firms in tourism and hospitality sector. Journal of Co-operative Organization and Management, 3(2), pp.72-83.
Jeffers, J.M., 2013. Double exposures and decision making: Adaptation policy and planning in Ireland’s coastal cities during a boom—bust cycle. Environment and Planning A, 45(6), pp.1436-1454.
Kim, K.B., 2013. The perceived role of key stakeholders’ involvement in sustainable tourism development (Doctoral dissertation, University of Nottingham).
Lacey, A. and Ilcan, S., 2015. Tourism for development and the new global aid regime. Global Social Policy, 15(1), pp.40-60.
Lawton, L.J. and Weaver, D.B., 2015. Using residents’ perceptions research to inform planning and management for sustainable tourism: A study of the Gold Coast Schoolies Week, a contentious tourism event. Journal of Sustainable Tourism, 23(5), pp.660-682.
Metrass Mendes, A., 2014. Icelandic tourism profitability and sustainability strategies: facilitating role of aviation: final project report.
Nationaltrust.org.au. (2018). National Heritage Tourism Summit Discussion Paper. [online] Available at: https://www.nationaltrust.org.au/wp-content/uploads/2018/05/National-Heritage-Tourism-Discussion-Paper-for-Summit-3.pdf [Accessed 10 Aug. 2018].
Tan, S.K., Kung, S.F. and Luh, D.B., 2013. A model of ‘creative experience’in creative tourism. Annals of tourism research, 41, pp.153-174.
Wray, M., 2013. Protected areas and sustainable tourism planning: The case of Eurobodalla shire, Australia. CAUTHE 2013: Tourism and Global Change: On the Edge of Something Big, p.945.
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