E Commerce Business Model In Australia – B2B: Woolworths Supermarkets And BigW

Woolworths Supermarkets and BigW Overview

The chosen e-commerce business model is B2B. According to the research, it has been identified that a business model is referred to as the method for performing any business with the help of which an organization will be able to sustain itself for generating revenue in future (Turban et al. 2017). Now, the business to the business model is considered to be any kind of transaction between several businesses which involves wholesaler and manufacturer as well as retailer and wholesaler.  Business to business is referred to as any kind of business which is being conducted between different organizations rather than the transaction between individual customers and organizations (Turban et al. 2015). Business-to-business exchanges are normal in an ordinary store network, as organizations buy parts and items, for example, other crude materials for use in the assembling forms. Completed items would then be able to be sold to people by means of business-to-buyer exchanges (Chaffey 2015). With regards to correspondence, business to business alludes to strategies by which representatives from various organizations can associate with each other, for example, through web-based life. This kind of correspondence between the representatives of at least two organizations is called B2B correspondence (Vakeel et al. 2017).

Name of the business- Woolworths Supermarkets is considered to have the leading supermarket store chain across whole Australia and the organization has specialization in selling groceries which includes fruits, packaged foods, vegetables and meat followed by household products, magazines, stationery items, beauty and health products (Knox 2015).

The second chosen website- The second chosen website is of BigW.

Name of the business- BigW is considered to be a chain related to discount department stores within Australia that was being founded in the year 1964 (Qi et al. 2018).

The first chosen website is of Woolworths Supermarket and their website belongs to the B2B business model. According to the research, it has been identified that B2B is regarded as the act of electronic exchange of essential data within two individual business entities (Thornton et al. 2017). The website of Woolworths Supermarket belongs to this particular e-commerce business model because of the fact that the B2B business model helps in maintaining a collaborative business process which is much effective, faster, provide accurate procurement as compared to any other business model (Jansen 2017). The B2B system of Woolworths Supermarket helps in performing their business in an electronic manner.  The B2B business model of Woolworths Supermarket has the capability of exchanging transactional documents with the help of EDI which is also known to be an electronic data exchange.  it has been found that all the B2B  capabilities of Woolworths Supermarket have been structured with respect to the industry best practice followed by the global industry standards (Gordini and Veglio, 2017). The benefits that have been obtained after the engagement of electronic data exchange in Woolworths Supermarket includes reduction of duplication,  reduction of manual intervention,  and automation of the business processes (Grimmer 2018).

Benefits of B2B for Woolworths Supermarkets

The second website that is being chosen is of BigW which is an Australian based organization and their website belongs to the B2B business model. As per the exploration it has been distinguished that B2B is viewed as the demonstration of electronic trade of fundamental information inside two individual business substances (Akter and Wamba,  2016). The site of BigW has a place with this specific web based business plan of action on account of the way that the B2B plan of action helps in keeping up community-oriented business process which is much successful, quicker, give precise acquirement when contrasted with some other plan of action. The B2B arrangement of BigW helps in playing out their business in an electronic way (Ngai et al. 2017). The B2B plan of action of BigW has the capacity of trading of value-based records with the assistance of EDI which is additionally known to be electronic information trade. it has been discovered that all the B2B capacities of BigW have been organized concerning the business best practice took after by the worldwide business norms (Yu et al. 2016). The advantages that have been acquired after the commitment of electronic information trade in BigW incorporates a decrease of duplication decrease of manual mediation and computerization of the business forms.

During the research, it has been analyzed that a principal business goal of Woolworths Supermarket is about improving the stock turns followed by optimizing any kind of network efficiency before ensuring them to the customers. Woolworths have the business goal of becoming the top most brands among all other brands in front of the customers. The organization concentrating on developing sustainable sales momentum related to food. It is also necessary to focus on becoming a lean retailer with the help of the system excellence and end-to-end process. Followed by that Woolworths Supermarket is also concentrating on developing store oriented team and culture which creates a bonding with the customer (Pickles, Barrientos and Knorringa, 2016).  

BigW is considered to be the most loving brand in Australia for the last 40 years. The organization focuses on putting the customers at the heart of everything thereby building a strong network across full Australia with the establishment of 186 stores on a national basis. BigW is trying to sell they are exclusive brands which are of great quality and are available at affordable prices (Qu et al. 2015). The organization provides flexibility to the customers by manufacturing products for home, leisure, kids, and products for the daily usage.

Benefits of B2B for BigW

Table 1: Ratings for the website of Woolworths Supermarket

Table 2: Ratings for the website of BigW

After the analysis of the overall report, It is possible to compare the two chosen websites of Woolworths Supermarket and BigW.  Primarily, it has been found that the website for Woolworths Supermarket is much user-friendly and attractive as compared to the website of BigW. The website of Woolworths Supermarket has managed to provide all the information that is required by the user to know the organization fully while on the other hand, the website of BigW provides only the necessary information that is demanded by the user. The customization of the website of Woolworths Supermarket is Mercy appropriate as compared to the website of BigW (Gai et al. 2015). The website of Woolworths Supermarket, the information is found to be navigated more easily in comparison with the website of BigW.  The website aesthetics for Woolworths Supermarket is much more attractive in comparison with the website aesthetics of BigW website. Thus, it can be said that the website of Woolworths Supermarket is more likely to be successful than the website of BigW.

References

Akter, S. and Wamba, S.F., 2016. Big data analytics in E-commerce: a systematic review and agenda for future research. Electronic Markets, 26(2), pp.173-194.

Bolton, S., 2015. Woolworths workers back at work. Green Left Weekly, (1065), p.3.

Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education Limited.

Gai, K., Qiu, M., Zhao, H. and Dai, W., 2015, November. Anti-Counterfeit Scheme Using Monte Carlo Simulation for E-Commerce in Cloud Systems. In 2015 IEEE 2nd International Conference on Cyber Security and Cloud Computing (CSCloud) (pp. 74-79). IEEE.

Gordini, N. and Veglio, V., 2017. Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry. Industrial Marketing Management, 62, pp.100-107.

Grimmer, L., 2018. The diminished stakeholder: Examining the relationship between suppliers and supermarkets in the Australian grocery industry. Journal of Consumer Behaviour, 17(1), pp.e13-e20.

Grimmer, L., 2018. Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough.

Holliman, G. and Rowley, J., 2014. Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), pp.269-293.

Jansen, W., 2017. New business models for the knowledge economy. Routledge.

Knox, M., 2015. Supermarket monsters: The price of Coles and Woolworths’ dominance (Vol. 6). Black Inc..

Ngai, E.W., Gunasekaran, A., Wamba, S.F., Akter, S. and Dubey, R., 2017. Big data analytics in electronic markets. Electronic Markets, 27(3), pp.243-245.

Pickles, J., Barrientos, S. and Knorringa, P., 2016. New end markets, supermarket expansion and shifting social standards. Environment and Planning A, 48(7), pp.1284-1301.

Qi, L., Xu, X., Zhang, X., Dou, W., Hu, C., Zhou, Y. and Yu, J., 2018. Structural balance theory-based e-commerce recommendation over big rating data. IEEE Transactions on Big Data, 4(3), pp.301-312.

Qu, W.G., Pinsonneault, A., Tomiuk, D., Wang, S. and Liu, Y., 2015. The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 52(2), pp.151-159.

Thornton, L.E., Crawford, D.A., Lamb, K.E. and Ball, K., 2017. Where do people purchase food? A novel approach to investigating food purchasing locations. International journal of health geographics, 16(1), p.9.

Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A managerial and social networks perspective. Springer.

Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic commerce 2018: a managerial and social networks perspective. Springer.

Vakeel, K.A., Das, S., Udo, G.J. and Bagchi, K., 2017. Do security and privacy policies in B2B and B2C e-commerce differ? A comparative study using content analysis. Behaviour & Information Technology, 36(4), pp.390-403.

Yu, Y., Wang, X., Zhong, R.Y. and Huang, G.Q., 2016. E-commerce logistics in supply chain management: Practice perspective. Procedia Cirp, 52, pp.179-185.

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