Sometimes the more expensive product wins since higher customer willingness to pay more than offsets the higher price. For example, Starbucks’ market share exceeds that of nearly every rival, despite higher prices. Choose and describe two products that compete in the same market where the more expensive product has a higher market share. What features of the more expensive product result in the higher willingness to pay? Upload a photo of both products and/or company logos.
NOTE: If using two pictures, you must combine them into a single image file for upload. You can use an image editing program, a screen grab or snip, or even Microsoft PowerPoint (place the pictures next to each other and save the slide in JPG or PNG format). If the images are not your own, be sure to cite your sources in your description.
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